Why IT Consulting Firms Should Outsource their Lead Generation Let’s start by thinking about how IT is going to shape the future. As VR and cryptocurrencies are becoming more popular these days, businesses in the IT arena need to step up their game and take advantage of these new niches. Opportunities for growth and market dominance are within their reach, and it makes sense for these businesses to make a great deal out of marketing products and services that coincide with the current trends. From this perspective, we can only see specialized sectors within the IT industry invest more time and money on such marketing channels as telemarketing and social media. For those that delve into the market for consulting services, effective lead generation and appointment setting are what define success. Related: Pro Tips for Drawing In More IT Consulting Clients At present, consulting firms are considering to outsource their lead generation to third-party firms. Related: The 5 Qualities of a Good IT Lead Generation Company Do you have an IT Consulting Company,
10 Affordable Marketing Ideas for Software Startups At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all other areas of society depend on software and IT products to streamline routine processes. Nowhere has this been truer than in the B2B industry. From financial services to industrial solutions, you can bet that there is an IT product that best fits the preferences of larger companies. But as the number of software and IT start-ups grow year by year, it has become a challenge for many smaller players to get themselves noticed by their target audiences. At any rate, B2B marketing remains to be a tough cookie to crack. Fortunately, there are numerous ways that start-ups can do to better promote their software products and services. Make use of referrals Attend industry events Optimize your sites Do outreach on LinkedIn Grow your network
23 Things to Look Out For When Outsourcing Online Marketing Work If you’re looking to outsource your online marketing, you need to be careful. While outsourcing is a great strategy for a lot of non-essential parts of your company, like HR or tax preparation, outsourcing something like your marketing efforts is challenging. Not only is it more vital to your company’s success, it’s a more expensive and complex endeavor by itself. Choosing the right place to outsource this vital part of your business is important, and you need to look out for a few specific things before you get started. That said, there can be a huge benefit to outsourcing this work. According to IgniteSpot, in-sourcing will require a number of resources and expenses. If you’re strapped for cash, have a small marketing budget, or you’re a new startup, a new in-house team might not be the best route to go. You’ll be investing tons of money into something you could have a remote team handle for you. Here are the 23 things you need to look out for when outsourcing any online marketing work. 1.
Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist Industry Marketing and Advertising, Marketing Consulting Location Kuala Lumpur, Malaysia Headquarters Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Malaysia Target Contacts CIO, CTO, IT Director, IT Manager, IT Professionals The Client The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. "Case Study: Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific" Industry Software (Practice Management, Tracking Software) Headquarters Sydney, Australia Campaign Type Lead Generation, Appointment Setting Target Location Australia (Sydney, Melbourne, Queensland); New Zealand, Brunei, India Target Industries Any (100M+ Annual Revenue) Target Contacts IT Directors, CIOs, CTOs, IT Managers The Client The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. The Challenge The Client has excellent brand recognition in Australia and its products have strong market potential.
For List Buyers: Fantastic Leads Databases and Where to Find Them Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue. But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls. Obviously, the best way to make this happen is to have another company do the building for you. But you are not always certain whether the company can actually seek out the prospects that fit your target audience profile. For sure, list-building is such a complex process. With that said, buying a leads list has to be the safest and most effective method for companies to implement. But even though list buying sounds like a more attractive and easier choice, it has its drawbacks, too. An easier way to get around this is to purchase a marketing list from trusted sources.
6 Strategies to a Productive Event Telemarketing Campaign Industry events remain to be an essential channel for acquiring quality leads as most business leaders prefer face-to-face interactions over digital engagements. The Center for Exhibition Industry Research notes that “43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.” For all its worth, an industry event such as a trade show, conference or a seminar generates higher quality leads. It makes sense then that B2B enterprises from across different industries should develop their marketing around these events. Statista, in fact, has concluded that 79% of US marketers are able to generate sales through events. For this reason, event marketing has become as essential an activity as product marketing itself. Aside from allocating the right amount of resources, marketers should also need to make use of the right strategies that will guarantee the best results. Engage prospect needs. Make it competitive. Avoid taking shortcuts.
Client Feedback - B2B Lead Generation Services - Callbox I would like to write about our experience with your telemarketing campaign. From the planning and preparation stage, it was obvious that your services were focused on quality, not quantity. Your initial advice in relation to the target market, call list, and the script allowed us to narrow down the range of prospects and generate initial interest in our services from the exact type of business clients that we were looking for. After I attended the initial appointments, you offered a review to sharpen the strategy to better qualify the prospects. As a result, thereafter 100% of appointments were from our desired target group. One of the appointments created 3 opportunities, of which 2 have been converted. Anton Vdovin I would like to write about our experience with your telemarketing campaign. Anton Vdovin
B2B Leads : The Marketing Way: Unpredictable Prospects are not an Excuse for Failing Sales. Here’s Why. Marketers are in a constant struggle to maximize their lead generation and appointment setting activities. There is always a desire to expand profits and improve the public perception of one’s brand by capturing customer loyalty. But it’s an unstable world the B2B market, where everything that shouldn’t happen can happen. Some marketers link lead unpredictability to failed sales opportunities. One way of course to confront this issue is to keep your buyers motivated, but is this really the case? It’s not really a case of knowing what the prospects want. 1. “Without a documented sales process that reflects current reality and is well understood by all customer-facing teams, a lot of problems quickly appear,” says Revenue Ramp Up founder Mike Andrews in this post. 2. B2B suppliers cannot do without an efficient lead scoring mechanism since it is impossible to gauge audience interests. 3. To enhance your sales productivity, you will need to improve the performance of your staff.
Telemarketing Points for Businesses to Ponder Any experienced marketers within the B2B industry will tell you that cold calls are still relevant. Despite the dominant position that social media platforms occupy, B2B enterprises still rely on telemarketing to initiate better business discussions with prospects. From the outset, most lead nurturing campaigns revolve around effective telemarketing skills in order to gain satisfied customers. However, it continues to be a challenge that there is no proper technique along the lines of B2B lead nurturing. These principles can are expounded by the following points: Nurturing over selling. Some assume that telemarketing’s purpose is mainly to sell. Lead quality matters. Your sales performance is directly affected by you B2B lead generation campaign. Related Post: Increase Telemarketing Efficiency with Auto-Dialers Data also matters. B2B marketing thrives in data. Follow up through email. Telemarketing is complemented by email as a follow up mechanism. No doesn’t necessarily mean no.