8 Ways to Find the Best Long-Tail Keywords
Ranking well for competitive keywords is incredibly tough for the average small business. That's why more specific and less competitive keywords can make a huge difference. For many, long-tail keywords (in aggregate) add up to the majority of their website's search-driven traffic. (If you aren't familiar, "head" terms are more popular and more frequently searched: like "road bike." Long-tail keywords are longer and more specific: "aluminum vs carbon frame road bike.") A long-tail keyword could be the title and topic for a highly targeted blog post or article (or video or infographic or other content.) And if you're running pay-per-click (PPC) ads, long-tail keywords are usually a lot less expensive. The key, of course, is to identify the best long-tail keywords for your business, so I asked Elisa Gabbert, a Content Manager at the PPC and search engine marketing company WordStream, for tips: 1. Google Suggestions can be a great source of long-tail keyword variations. 2. 3. 4. 5. 6. 7. 8.
EdgeRank
Alert! Anyone who says they can measure your EdgeRank score is lying to you. It is completely impossible because no general EdgeRank score exists. Note: I'm often asked to explain EdgeRank, so I wrote up this short guide. If you're serious about Facebook marketing, I recommend PageLever for detailed Facebook Insights. - Jeff Table of Contents What is EdgeRank? EdgeRank is the Facebook algorithm that decides which stories appear in each user's newsfeed. The first thing someone sees when they log into Facebook is the newsfeed. Every action their friends take is a potential newsfeed story. It'd be completely overwhelming if the newsfeed showed all of the possible stories from your friends. Why should I care? Because most of your Facebook fans never see your status updates. Facebook looks at all possible stories and says "Which story has the highest EdgeRank score? Caveat: There actually appears to be two algorithms, although this has not been conclusively proven. How does EdgeRank work?
A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer
How To Set Up Google Authorship For Your Website
SEO: The Free Beginner’s Guide From SEOmoz
Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
Sidemark XML
Setting up a WP Page for Search
Redirect Checker
Many directories make redirects to external sites. As search engines are still mislead by some types of redirects, webmasters need to know which type of redirection is used to their site. This information is also useful to directory owners as they are not always aware of the techniques used to count the clicks to external sites. With this tool, you check a redirect in seconds, even if you are not a HTTP-header guru ! Which redirection ? The fast and easy redirect checker This tool provides a simple and precise answer to a question, often asked by SEO’s, directory owners and webmasters. It also detects frames (FRAME tag) within the page pointed to by the tested link.
Federated Media Publishing
CMS (Content Management System)
Décembre 2016 Gestion de contenu Un outil de « CMS » (Content Management System, en français Gestion de contenu) est un site web disposant de fonctionnalités de publication et offrant en particulier une interface d'administration (back-office) permettant à un administrateur de site de créer ou organiser les différentes rubriques. Idéalement, un CMS doit posséder un système de workflow permettant à une équipe éditoriale de travailler simultanément sur le contenu du site et à un responsable de publication de valider les différentes contributions avant leur mise en ligne. Les articles et le contenu du site sont en principe stockés dans un base de données, tandis que des templates (modèles de pages) permettant de définir la présentation du contenu. Classiquement, un CMS propose une présentation sous forme de boîtes, la plupart du temps organisées en trois colonnes. Plus d'information Les principaux outils de CMS sont les suivants : Pour PC Windows ou Mac Stop Hypertension Ligatus, 1er Réseau Natif
Defining Adwords Match Types
Use matching options with your keywords to help control which searches can trigger your ad. When choosing the appropriate match type for a keyword, we typically recommend starting with broad match to maximize your potential to show your ads on relevant searches. Use the search terms report to monitor which keyword variations triggered your ads. Keyword match types help control which searches can trigger your ad. In general, the broader the keyword matching option, the more traffic potential that keyword has. About keyword match types How To Use Keyword Match Types on the Search Network Learn about the different keyword match types (broad, phrase, exact, and negative) and how selecting the right ones for your keywords can help you reach your AdWords goals. Each match type, which is specified by a special symbol, will trigger your ad to show for a customer's search in different ways. The chart below serves as an introduction to the different match types, ordered from broad to narrow. Example
SEO :outils et liens
