Quels Sont Les Statuts Facebook Qui Favorisent L’engagement Savez-vous quels sont les types de statuts Facebook qui obtiennent le meilleur taux d’engagement ? C’est une question à laquelle répond SocialBakers dans sa dernière étude en y présentant les statuts Facebook qui favorisent le plus de commentaires et de J’aime. Socialbakers a étudié les 100 premières Pages sur Facebook pour en extraire deux données principales : les types de statuts qui sont le plus publiés les statuts les plus qualitatifs en terme d’engagement 1. 2. Que peut-on en retenir ? Bien que les statuts comportant des liens représentent les publications les plus utilisées, ils sont aussi ceux qui favorisent le moins l’engagement. Les statuts qui reçoivent le plus de « j’aime » et de commentaires sont les albums suivis par les publications qui ne comprennent aucun élément multimédia puis les vidéos, les évènements, les photos et les liens. Il est intéressant de voir que les albums obtiennent un meilleur taux d’engagement que les photos isolées. A Votre Tour Maintenant !
7 Ways to Optimize Content for Social Sharing Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections. By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content. So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips... 1. 2. 3. 4. 5. 6. 7. What other tips would you suggest to make your content social media share-friendly? Image Credit: carlos_maya
Twitter Compte Désormais 100 Millions D’utilisateurs Actifs [Stats] Twitter vient de passer la barre des 100 millions d’utilisateurs actifs dans le monde soit se connectant au moins une fois par mois sur le site. Plus de la moitié d’entre eux utilisent Twitter chaque jour. Mais 40% des utilisateurs actifs ne tweetent pas et se contentent de suivre la timeline des autres membres. Les connections mobiles progressent puisque 55% des utilisateurs actifs se connectent à partir d’un téléphone portable ou une tablette soit une hausse de 40% sur les 3 derniers mois.
8 Ways to Sculpt Your Personal Brand Using Social Media 8 Ways to Sculpt Your Personal Brand Using Social Media Perhaps one day the traditional resume will disappear as we know it today. Maybe LinkedIn or Google will replace it. Currently however, social media and Google mostly supplement resumes for some organizations. An online personal brand can either help or hurt a person’s chances of getting hired, landing a contract or sale, getting that book deal, being booked for a speaking gig and even getting into college. Engage – Engagement is a two-way street. Although the steps above are well known personal branding best practices, there are others left to be discovered.
Data By Da{t}ta - Shiraz Datta: The Growth of Social Media: An Infographic Social Media, as we all know has become an integral parts of our daily working life. Its ability to attract people from various walks of life, has fueled its growth. Of course there is no end to it anytime soon. In view of the same I will like to share a a great work by Jenise Uehara Henrikson where she provides an interesting insight into the steep curve of the user growth rate in all age ranges and demographics. 5 Key Steps To Mastering The Social Media Marketing Landscape I had the pleasure of being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of food selections that an ancient Roman Emperor would have been impressed with. The luxury of choices that confronted me was overwhelming and selecting what to eat almost becomes an exercise in filtering the noise and array of stimuli of sight and smell that stood spread before me. Do I eat something that is a change from my normal day to day diet or should I be courageous and select something I would not normally have at home? Should it be really healthy, slightly healthy or or just plain decadent. So much choice and not enough time or appetite to try everything. Social Media Marketing has the presented the marketer with so many choices in the last few years. What platforms should I be using to promote my blog or company? So where do you start? Third: Develop your social media marketing strategy
Like, Me gusta, Gefällt mir, Mi piace: A cross-language comparison on the use of the Facebook Like button « bab.la blog We all know what an integral part social media has become on the web. And the Like button is probably the most prominent example of how easy it is to “integrate” social media activities in your website. So after our last two introductory guides on online marketing (a Twitter guide and a Social Media Monitoring guide) we decided to crunch some numbers and share some statistics on the use of the Facebook Like button across languages with you. As our language portal is available (and used) in 19 different languages we are in the unique position to compare the exact same offering across languages. Before we dig into the numbers, some points to consider: We gathered the Facebook Likes of our online dictionaries since adding the functionality in spring this year until August 31. Now, let’s take a look at the numbers. Graph 1: Number of Likes per dictionaries according to language The second graph is essential to find out the results this study is looking to find out. 1. John Barré
11 Social Media Marketing Lessons from the Old Spice Campaign The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. The number one most viewed sponsored channel on YouTube236 million YouTube Views80,000 Twitter followers in 2 daysFacebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)Sales figures increased by 107 % 1. 2.
Fashion's Night Out: How Social Media Is Adding More Value Macala Wright is the publisher of FashionablyMarketing.Me, one of the leading fashion and retail industry business websites. She is a retail consultant and business strategist who specializes in marketing consulting for fashion, luxury and lifestyle brands. You can follower her on Twitter at @InsideFMM or @Macala. Just two years after its inception, Fashion's Night Out — a night of shopping and celebration that takes place across the globe on Thursday — has made a controversial impact on the fashion industry and the consumer retail world. Although it continues to attract greater retail participation, many wonder if the event has real value for the industry, or if it's just an excuse for one big party. The History of Fashion's Night Out: 2009 - 2011 Image courtesy of Flickr, Patricia Oliveira The goal was to motivate consumers to spend again by creating excitement around a community-style shopping event that gave everyone who participated access to the designers and celebrities they loved.