15 printing terms every designer needs to know | Print design
The world of print design can be a confusing one for those coming from other design disciplines, not least because of all the unfamiliar printing terms and concepts that have evolved gradually over the hundreds of years along with the art and science of printing. But getting your head around it is vital if you're to ensure your designs look the same on paper as they do on screen. Here we explain some of the most important printing terms to help get you started on your journey to becoming a print guru... Also read: Print packaging 101: everything you need to know 01. A colorimeter is a device used for measuring the intensity and hue of the light emitted from a computer monitor. Professional printers include built-in colour calibration, which tests and measures the response of an ink and paper combination and creates an instant profile. Calibration before each run compensates for changes in ambient temperature, pressure and humidity, and variations in stock. DPI stands for dots per inch. 03.
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