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Transmedia storytelling

Transmedia storytelling
"Transmedia" redirects here. For a related process, see Transmediation. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality[1] etc.) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television. The purpose being to not only reach a wider audience by expanding the target market pool, but to expand the narrative itself ([2]). Henry Jenkins, an author of the seminal book Convergence Culture warns that this is an emerging subject and different authors have different understanding. From a production standpoint, transmedia storytelling involves creating content[4] that engages an audience using various techniques to permeate their daily lives.[5] In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel.

Joseph Pine II – Multiverse This is the extract with the highlights of the presentation by successful author and theorist Joseph Pine II who talks you through his latest and fourth amazing concept: the Multiverse. Pine is known for his books Mass Customization, the Experience Economy and his latest one: Authenticity. The Multiverse is a new framework which Pine is working on. MoMo Amsterdam was the second group (consisting of more than 350 people…) to hear this presentation. The Multiverse consists of 8 different worlds in which people experience their lives.

Transmedia Storytelling 101 I designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space. For those who want to dig deeper still into this concept, check out the webcast version of the Transmedia Entertainment panel from the Futures of Entertainment Conference. Transmedia Storytelling 101 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Joseph Pine II introduceert THE MULTIVERSE Tijdens een bijeenkomst van Mobile Monday in Amsterdam was Joseph Pine II een van de sprekers. De auteur van The Experience Economy presenteerde zijn nieuwe verhaal waarin hij ingaat op 'Technology & Media in the Experience Economy'. Daarin, zo kondigde hij aan, doet hij een bescheiden poging het universum opnieuw te definiëren in 8 verschillende werelden waarin merken ervaringen kunnen vormgeven. Oftewel: The Multiverse. Zijn model is gebaseerd op drie assen. De verschillende combinaties van drie mogelijke eigenschappen leiden uiteindelijk tot 8 werelden; - Physical World - Virtual World - Mirror World - Augmented Reality - Alternate Reality - Warped Reality - Augmented Virtuality - Physical Virtuality Kortom, veel parallelle werelden en andere dimensies die zelfs bij het overwegend technisch georiënteerde publiek nogal abstract overkwamen. En daarmee sloot Pine toch weer naadloos aan op het oorspronkelijke thema van de bijeenkomst: Location Based Services.