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How to write a corporate Twitter strategy (…and here’s one I mad

How to write a corporate Twitter strategy (…and here’s one I mad
(Cross-posted from the Cabinet Office digital engagement blog, with thanks for the guest spot.) You might think a 20-page strategy a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today. But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS‘s corporate Twitter account, I was surprised by just how much there is to say – and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes. So in case it’s of use to others who are thinking of doing the same, I’ve turned BIS’s Twitter strategy into this generic template for any government Department:

http://neilojwilliams.net/missioncreep/2009/how-to-write-a-corporate-twitter-strategy-and-heres-one-i-made-earlier/

Defining Social Media ROI once and for all, and understanding th This post is the continuation of a discussion started on Marketing Profs’ LinkedIn group on July 7th. (If you don’t yet subscribe to the group, consider becoming a part of it.) Today’s video is actually two videos in one: The first half (Part 6 of our Social Media ROI series) deals with defining ROI once and for all. This Week in Social Media News: 6 Items Worth Exploring Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? SlideShare Announces Zipcast for Live Web Meetings: This new tool allows you to run live video meetings alongside your SlideShare presentations.

Strengths and weaknesses How far is my company away from failure? The question itself sounds like an admission of inadequacy. The confident manager surely doesn't walk around waiting for nemesis to strike. Rather, confident people strut the stage like a colossus, with all the certainty, say, of Bill Gates. The question, though, was inspired by Gates, who observed that 'Microsoft is always just two years away from failure.' This wasn't self-deprecation, but sober analysis. How to Use Twitter for Marketing & PR Editor's Note: Check out our latest ebook on How to Use Twitter for Business, complete with updates for 2011! Click here to download it. Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog.

jeffbullas I recently wrote an article on my blog “How Many Social Media Channels Should You Be Using?” and one of the comments was “I would advise people that if they are new to social media to start with twitter, and not a blog. It’s much easier and quicker to get into. Blogging well can take time and for many businesses out there can be difficult to come up with relevant blog articles, and put aside the time to frequently write well written articles”. Mining social networks: Untangling the social web TELECOMS operators naturally prize mobile-phone subscribers who spend a lot, but some thriftier customers, it turns out, are actually more valuable. Known as “influencers”, these subscribers frequently persuade their friends, family and colleagues to follow them when they switch to a rival operator. The trick, then, is to identify such trendsetting subscribers and keep them on board with special discounts and promotions.

List of social networking websites This is a list of major active social networking websites and excludes dating websites (see Comparison of online dating websites). For defunct social networking websites, see List of defunct social networking websites. This list is not exhaustive, and is limited to notable, well-known sites. 7 Lessons for Better Networking with Social Media Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don't know, there is a fine line between reaching out and "spamming." The challenge is to make a connection clearly and effectively without wasting people's time.

HOW TO: Build A Twitter Strategy for Your Business Megan Berry is Marketing Manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter at @meganberry. You know your business can't just wing it on Twitter, you need a strategy. How to Get Noticed on Twitter 3inShare Recently, I peeked in my mailbag and spied an urgent email from a reader of the blog. She was having trouble getting any traction in promoting her paid blogging gig on Twitter: 5 Most Engaged Brands in Social Media Engaging in social media is about being extremely open, creative and flexible. To stay competitive online, brands need to be investing in social media as a way to extend themselves to their customers. While advertising and cultivating an image are still important, it's interaction that creates loyal customers.

Visualizing The Web & Social Networks May 26, 2010 Posted by Suzanne Marlatt Edelman Digital, Chicago Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here's an infographic that's actually useful for a change.

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