5 Free and Underrated Twitter Analytics Tools This is a guest post by Jessica Malnik, a PR/marketing assistant, social media specialist, videographer and avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. Twitter may only allow 140 characters or less in a tweet. But, that doesn’t mean we shouldn’t track and analyze those results. Social media analysis and reporting can be a daunting and downright expensive task. Tools like Radian 6 are phenomenal for companies with a large marketing budget.
Pull Google Analytics data into a Google Docs spreadsheet using the API « Peak Conversion UPDATE 24 Aug 2012 – This post is left here in case it is of interest to anyone. However, this is no longer the best way of accessing the Google Analytics API from Google Docs. Google have made an interface available directly within docs script, as described in the Google Analytics blog. The Google Analytics Reporting API enables you to automate reporting tasks,combine GA data with other information,apply analysis and visualisation tools, andaccess data you couldn’t easily reach via the Google Analytics UI. As well as reducing repetitive work, this reduces your chance of errors, and enables you to build up more sophisticated analysis. Advantages of using the API
Google rolls out new Blogger interface - TNW Google If you’ve been paying attention of late, you will have noticed that Google products have been undergoing a bit of a facelift. And today, Google has announced the official launch of Blogger’s new design and layout. We first reported on this back in July, when it was still in the Blogger draft section, where updates are previewed and tested before rolling them out to a wider audience. Google’s popular blogging platform will receive more than a lick of paint, and it seems that the entire editing and management experience has been reworked, to make it faster and more streamlined. 28 Tips For AdWords Beginners I Wish Someone Had Told Me Infographic When you’re first starting out with AdWords there are so many things you need to know and understand that it’s almost impossible to grasp them all. To help you get started with your new AdWords campaign I’ve written a list of all the helpful knowledge that I have compiled over the years. Granted, all these tips are not necessarily beginner friendly, but they’re good to know and you will one day find out why you needed to know them. Embed The Infographic On Your Own WebSite: <br/><img class="infographic" src=" width="651"/>28 Tips For AdWords Beginners I Wish Someone Had Told Me – An infographic by the team at <a href=" AdWords Blog</a><br/> Copy Embed Code to Clipboard
Get Followers on Twitter When you get followers on Twitter it becomes a powerful marketing tool. It amplifies your content marketing efforts, increases sharing, website traffic and search engine ranking. In this article, we will share what we learnt from getting over 10k followers on Twitter.
Know and show what you got - TwentyFeet - TwentyFeet Wiki The performance post for twitter is a cool way to recap your last week for your followers and friends. It's for free. You can do that with your "forever free" twitter account . It contains the changes in your key twitter metrics. Re-imagining Segmentation In Analytics To Help You Make Better Decisions, Faster One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as "Paid Traffic" and "Visits with Conversions" or create your own segments with a flexible, easy-to-use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.
SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle. First, they gave us meta data. Then they took it away (as a ranking factor). Learn how to set your Google AdWords budget and bids like a pro Read how to set your AdWords maximum bids and daily budgets like a pro. A fundamental flaw Many AdWords advertisers have a fundamental flaw in their understanding of cost-per-click marketing as offered by Google AdWords. Twitter Archiving Google Spreadsheet TAGS v3 Jisc CETIS MASHe Important: Changes to Twitter API Because Twitter are making changes to their API this version of TAGS will stop working in March 2013. TAGSv5.0 is compatible with the new API and you should get it here! For existing TAGS users: What will happen to my existing TAGS sheets?
Improving Ad Rank to show more relevant ad extensions and formats When people use Google to research and buy things, they're interested in the most relevant and useful results. Ad extensions help by providing more information to potential customers and additional ways for them to respond. For example, they can call your business number, see your business location on a map, or choose an even more relevant landing page that you're promoting with sitelinks.