Three Ways to Supercharge Social Media with Google Analytics
If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic Create an advanced custom segment to look at the percentage of traffic that came to your website from social media versus other places and what that social traffic did once they got to your site. #2. Google Analytics can help you identify which Twitter conversations you should be listening for. #3. Use your most popular search phrases throughout your blog – in posts, titles, and tags – to generate more blog traffic. Google Analytics is a powerful tool. Connect: Authored by: Chad Wiebesick Chad Wiebesick is the Social Media & Interactive Marketing Director at PWB Marketing Communications in Ann Arbor, Michigan, a B2B agency specializing in integrating digital technologies with traditional media. See complete profile
HOW TO: Recover from a Social Media PR Disaster
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. You know that awful, "Did I leave the oven on?" pit-of-your-stomach feeling of dread at a possible screw up? Yeah, well now you can also get that feeling from social media. Nearly anyone managing more than one social profile has felt their stomach drop out when they think they accidentally posted something personal on a professional site. Did I click my avatar, or the company's avatar? On social media sites, a rash of Twitter accounts have tumbled into nasty PR disasters. Fortunately there are also some success cases of companies turning bad social media situations into something good. So you screwed up, now what? What Counts as a PR Disaster? Social media PR disasters comes in a range of fails and embarrassments. There are also slips that can do serious damage to your brand. Slow and Steady Wins the Race
Going Viral Visualized
The baby who laughs at ripping paper. The overdramatic chipmunk. Nyan Cat. So if "going viral" is your goal, how can you optimize a campaign to transform into a Web meme goldmine? What's your favorite viral campaign? Infographic designed by Voltier Digital
The Fail Trail: Understanding 3 Social Media Crises [Infographic]
Social media and its viral platform cousins have changed the dynamics of public relations crises. Word of mouth spreads the news faster and “facts” [true or not] and “opinions” [informed or speculative] tend to have a very long life on search engines. Alterian recently took a deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — to understand the effect they had on each brand’s reputation. In all three instances, Alterian found that the more proactive the brand was in handling the crisis, the more quickly they were able to recover. The infographic below provides analysis and offers advice should you be in the PR crisis hot seat. Among the factors examined using Alterian’s SM2 monitoring tool were the severity of the public’s reaction to the crisis, the time it took for each brand to return to their pre-crisis standing, and if/how the brand’s reaction to the crisis affected public opinion. Monitoring Management Response
3 Ways to Improve Your Company's Social Media Architecture
Joshua-Michéle Ross (@jmichele) is SVP and director of digital strategy, Europe with Fleishman Hillard and an O’Reilly Radar blogger. His free ebook on social media architecture is available here. While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. Take one look at the social media footprint of any large brand and you find dozens of social sites that lie abandoned with no active engagement. Many are redundant, fracturing the same potential audience into separate, so-called “communities.” This is unsustainable and counterproductive. The solution is a “social media architecture” — a structure that brings harmony, utility and durability to the diverse elements of an organization’s social media presence. 1. A proper footprint uses a few data points (site name, platform, size, recency of moderator activity) to visualize your social media presence. Click to enlarge 2. 3.
Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC]
Where were you in 1996? If you were in cyberspace, surfing the World Wide Web, chances are you were waiting a long time for pages to load, laughing at the first Internet meme and suffering through some god-awful graphics. My, how times have changed! While some of you weren't even born yet, I was working on the web back then, and it certainly did feel different from today. Most comments came via email, servers were rickety and crash-prone, and even though HTML coding was a lot simpler, it still took a lot of patience to get things done. SEE ALSO: AOL Eyes Merger With Yahoo [REPORT] But you know what? Did you see this coming? UPDATE: Thanks to commenter Bill Vandermark for pointing out that Go Daddy was in fact founded in 1997, and would not become Go Daddy until 1999. Infographic courtesy Online University
Path, Timeline & Worship of The Self
An app called Path launched its version 2 do-over yesterday. "The smart journal that helps you share life with the ones you love," it calls itself now. I ignored this app until today. All I saw from version 1 was emoji spam in my Twitter stream. Let's take it as read that version 1 failed to catch on, hence version 2. The tech "world," or "scene," or whatever it is, is in love with this app. Your Path, Your Timeline, Whatever Path, in the exact manner as the conspicuously not-shipped Facebook Timeline, makes your life into a story, and your friends and family are the characters. But Path's attention to detail puts Facebook to shame. Path is a closed network. Doesn't that sound nice? Stickiness & The Social Web I didn't do a poll or anything, but crawling the blogosphere every day, I get the sense that people aren't satisfied with the Web. We've wound up with a social Web in which tools have to be "sticky" to catch on. But 800 million people use it anyway. So, here's Path.
(Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs
What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done. First, a workable definition on Social Media Crises for this report: A social media crisis is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a change in business process, or financial loss. To refine further, while crises may happen on a daily basis we wanted to focus on crises that had the actual outcomes: We categorized each crisis according to three severity levels: Level 1 is for crises that result in negative coverage in mainstream media; Level 2 is for crises that result in negative coverage in mainstream media, and a significant response or change by the company; and Level 3 is for crises that result in short-term financial impact. Above: Social Media Crises (as defined above) are on the Rise Background: Brand Side Press, Media, Interviews Thought Leaders Agencies
