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Amazon Web Services exported files Web Design Social marketing is not just about putting banners on a social site. Rather, it is about conversations, listening, learning, interacting and engaging on a ‘together’ level . Think social media doesn’t matter? Facebook’s vast popularity brought it out from its initial exclusive American university access to its current huge international presence. Twitter is growing at a rate of 1,382%. And YouTube needs no introduction. Let’s also not forget that social media marketing has played an important part in helping Barack Obama in winning the presidency race (who doesn’t like a president who is technologically-savvy?!) All these show the sheer publicity power of social media. Case Studies Ford Motor Company As the American automobile industry faces a crisis, companies badly needed marketing strategies that could get it back on track with consumers. As Ford works hard to develop a social media personality, its competitors GM and Chrysler opted for a more traditional branding.

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