Passage En HTTPS Obligatoire Pour Les Pages Facebook Avant Le 1er Octobre ! A partir du 1er octobre 2011, les applications des Pages Facebook qui n’auront pas intégré le protocole HTTPS ne s’afficheront plus normalement. Par exemple, les membres du réseau social ne pourront plus accéder aux informations présentées via les landing pages non sécurisées des Pages Facebook. Le contenu de vos applications doit donc être hébergé sur un serveur qui a un certificat SSL afin de sécuriser les informations. Si vous utilisez un service de type Static HTML, Iframe App etc …, vous devriez toutefois être épargné. Je pense que ces prestataires ont déjà dû prendre leurs dispositions pour répondre aux exigences de Facebook. Pour les autres, je vous invite à vérifier auprès de votre hébergeur si votre offre est compatible avec l’installation d’un certificat SSL avant d’en faire l’achat.
5 Ways to Boost Your Digital Media Career in 2012 Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington. He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies. As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal. Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies. The U.S. 1. It’s all about the consumerization of tech. 2. 3. Those who hold these positions possess a literacy in social media platforms and strategies. 4. 5.
How To Write Your Social Media Plan in 8 Steps Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success. 1. Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan two years ago, you would have leaned on the endorsement of old media with quotes like this: 2. 3. 4. 5. 6. 7. 8. Social Media plan done?
INFOGRAPHIC: 91% Of Recruiters Check Social Networks A shocking 91 percent of recruiters screen applicants via social networks, according to online reputation manager Reppler. Reppler includes that data point in an infographic (scroll down to see it) created in time to plug the latest upgrade of the vendor’s reputation monitoring service, which has expanded to include LinkedIn and Twitter in addition to Facebook profiles. Reppler evaluates profiles based on the tone and appropriateness of their content, as well as the consistency of their information across social networks. With the new version of Reppler coming out just days after Facebook introduced a host of changes, including its new timeline profile, we wondered if the tool was obsolete before it launched, but marketing consultant Perry Mizota explained: It is a bit early to know how we will exactly deal with timeline. Reppler founder Vlad Gorelik stressed the need for online reputation management in today’s difficult job climate, a fact that doesn’t change because of timeline:
10 Ways to Humanize Your Brand on Social Media Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. 1. I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 2. In Smart Business, Social Business, author Michael Brito writes, "while many organizations are trying desperately to humanize their brand, they are failing to understand that they need to humanize their business first." Take Maya Grinberg, a social media manager with social commerce platform Wildfire Interactive. 3. 4. 5. 6. 7. Want to prove your brand is human? 8. 9. 10.
5 Tips To Make Your Blog Posts More Social This is a guest post by Andrew K Kirk from Face The Buzz. Social Media and Blogging have always played nicely together. Bloggers need platforms to distribute posts and Social Media thrives on material for users to consume – it’s a great match. Put these 5 tips to use and your blog can become much more social, which means more readers and deeper interaction. 1. Embedded Tweets Twitter’s Embedded Tweet feature allows you to incorporate any tweet into your blog. Marketing Principles Learned from Volkswagen – @socialmouths ow.ly/ccBii— Francisco Rosales(@socialmouths) July 12, 2012 Of course you can see the tweet text, but you can do so much more. 2 . You just wrote a killer blog post and your readers are now much wiser. Shareaholic With over 1.6 million downloads, this social sharing tool is used on a lot of sites. Digg Digg Face The Buzz Blog used Shareaholic – that was until I found Digg Digg. 3. I really like this technique because it is beneficial for your reader and you. Choose your text.
5 Key Steps To Mastering The Social Media Marketing Landscape I had the pleasure of being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of food selections that an ancient Roman Emperor would have been impressed with. The luxury of choices that confronted me was overwhelming and selecting what to eat almost becomes an exercise in filtering the noise and array of stimuli of sight and smell that stood spread before me. Do I eat something that is a change from my normal day to day diet or should I be courageous and select something I would not normally have at home? Should it be really healthy, slightly healthy or or just plain decadent. Will it be a hot or a cold meal. So much choice and not enough time or appetite to try everything. Social Media Marketing has the presented the marketer with so many choices in the last few years. What platforms should I be using to promote my blog or company? So where do you start? Third: Develop your social media marketing strategy
Resources | twintangibles In the course of our work we create resources that others may find useful. Many of these are shared under creative commons licences and are accessible to anyone, some are charged for. Typically slides and papers are available as PDF files, and audio files as MP3 Papers As a research led firm we create a range of commissioned valued resources for clients which can be for private or public use. To Papers Slides and Infographics The team at twintangibles are regular and sought after speakers, presenters and event hosts. To Slides Video and Podcasts Often events that we speak at are captured on video and so if you missed us speak you may find it here. To Video Social Media Strategy for Nonprofits and Businesses