Passage En HTTPS Obligatoire Pour Les Pages Facebook Avant Le 1er Octobre !
A partir du 1er octobre 2011, les applications des Pages Facebook qui n’auront pas intégré le protocole HTTPS ne s’afficheront plus normalement. Par exemple, les membres du réseau social ne pourront plus accéder aux informations présentées via les landing pages non sécurisées des Pages Facebook. Le contenu de vos applications doit donc être hébergé sur un serveur qui a un certificat SSL afin de sécuriser les informations. Si vous utilisez un service de type Static HTML, Iframe App etc …, vous devriez toutefois être épargné. Je pense que ces prestataires ont déjà dû prendre leurs dispositions pour répondre aux exigences de Facebook. Pour les autres, je vous invite à vérifier auprès de votre hébergeur si votre offre est compatible avec l’installation d’un certificat SSL avant d’en faire l’achat.
5 Ways to Boost Your Digital Media Career in 2012
Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington. He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies. As 2011 comes to a close, the economic situation remains bleak. Usually, graduate school applications rise during a depressed job market, but the ongoing uncertainty has discouraged some potential students from pursuing a graduate degree — MBA applications are down 10%, according to The Wall Street Journal. Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies. The U.S. 1. It’s all about the consumerization of tech. 2. 3. Those who hold these positions possess a literacy in social media platforms and strategies. 4. 5.
Twitter kent waarde toe aan je tweets | social media related
5 Key Steps To Mastering The Social Media Marketing Landscape
I had the pleasure of being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of food selections that an ancient Roman Emperor would have been impressed with. The luxury of choices that confronted me was overwhelming and selecting what to eat almost becomes an exercise in filtering the noise and array of stimuli of sight and smell that stood spread before me. Do I eat something that is a change from my normal day to day diet or should I be courageous and select something I would not normally have at home? Should it be really healthy, slightly healthy or or just plain decadent. Will it be a hot or a cold meal. So much choice and not enough time or appetite to try everything. Social Media Marketing has the presented the marketer with so many choices in the last few years. What platforms should I be using to promote my blog or company? So where do you start? Third: Develop your social media marketing strategy
How To Write Your Social Media Plan in 8 Steps
Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success. 1. Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan two years ago, you would have leaned on the endorsement of old media with quotes like this: 2. 3. 4. 5. 6. 7. 8. Social Media plan done?
INFOGRAPHIC: 91% Of Recruiters Check Social Networks
A shocking 91 percent of recruiters screen applicants via social networks, according to online reputation manager Reppler. Reppler includes that data point in an infographic (scroll down to see it) created in time to plug the latest upgrade of the vendor’s reputation monitoring service, which has expanded to include LinkedIn and Twitter in addition to Facebook profiles. Reppler evaluates profiles based on the tone and appropriateness of their content, as well as the consistency of their information across social networks. With the new version of Reppler coming out just days after Facebook introduced a host of changes, including its new timeline profile, we wondered if the tool was obsolete before it launched, but marketing consultant Perry Mizota explained: It is a bit early to know how we will exactly deal with timeline. Reppler founder Vlad Gorelik stressed the need for online reputation management in today’s difficult job climate, a fact that doesn’t change because of timeline:
10 Ways to Humanize Your Brand on Social Media
Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. 1. I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 2. In Smart Business, Social Business, author Michael Brito writes, "while many organizations are trying desperately to humanize their brand, they are failing to understand that they need to humanize their business first." Take Maya Grinberg, a social media manager with social commerce platform Wildfire Interactive. 3. 4. 5. 6. 7. Want to prove your brand is human? 8. 9. 10.
Infographic: Nederlandse advocaten actief op social media | Magpipe Blog | social media related
8 Ways to Sculpt Your Personal Brand Using Social Media
8 Ways to Sculpt Your Personal Brand Using Social Media Perhaps one day the traditional resume will disappear as we know it today. Maybe LinkedIn or Google will replace it. Currently however, social media and Google mostly supplement resumes for some organizations. An online personal brand can either help or hurt a person’s chances of getting hired, landing a contract or sale, getting that book deal, being booked for a speaking gig and even getting into college. It doesn’t matter if you like it or not – it’s the world we live in today. Engage – Engagement is a two-way street. Although the steps above are well known personal branding best practices, there are others left to be discovered.
