11 Essential Elements of a Well-Designed Marketing Ebook How many ebooks does your marketing team have in its content arsenal? With the rise of tablet and e-reader popularity, ebooks are only growing in popularity. According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer . As a piece of long-form content, a lot of work must go into the creation of a well-crafted ebook . So today, let's focus on design. Importance of a Brand Style Guide First, a note about the role design should play in your content strategy. Now let's dive into the 11 essential design elements you should consider in your next ebook design. 2) A Visual Cover
Featured Comment Widget The Featured Comment Widget gives you the ability to shine a spotlight on some of your favorite comments on the site. Installing this plugin adds the Featured Comment Widget to your list of available widgets in the ‘Widgets’ submenu (which you can find under ‘Appearance’ in your WordPress dashboard). Every comment has an numeric ID, and putting that ID in the widget form results in the that comment (or commentS if you enter multiple IDs), along with the name and Gravatar of its commenter, showing in the sidebar. The Gravatar and username is automatically a link to that comment in its respective post. Widget CSS The following are the classes and explanations of them for those of you who want to style your widget in the custom.css file: “Featured Comment Widget” is open source software. Contributors Jenn Schiffer Fixes “WP_Widget deprecated” bug so that it now works if you update to WordPress 4.3+ (which you should). Sets anonymous comment author names to “Anonymous.”
PR examples, stunts and campaigns Fanciest Author Box Description Fanciest Author Box is the best author bio plugin for WordPress. It’s developed and fully supported by ThematoSoup. If you’re a blogger or your business relies on content marketing you should install Fanciest Author Box to: Improve your blog’s functionality Make connections & enable reader engagement Highlight your articles in search engine result pages Increase conversions and click-through rates note: Fanciest Author Box is not compatible with BuddyPress. This premium author bio plugin is very easy to use and customize. WidgetTemplate tagShortcode Features The plugin has quite a few under the hood features: Google AuthorshipRetina readyTranslation ready, just follow this guideColor pickers, to set your own color schemeRandom author option for widgetsAutomatically added before, after (or both) your posts, pages and custom post types (not on archive pages)RSS feed author boxLazy load for improved page speedCo-Authors Plus plugin compatibility Testimonials ChangeLog v2.2 (05/10/2016)
Social Media Print Template Packages A contemporary Print template package. Very useful for social media print campaign. File Features: - Adobe illustrator CS3 or latest - Trifold Brochure A4 size - Advertisement A4 size Landscape - Two Sides Flyer 12×21 cm - Business Card 9×5.5 cm - Contemporary and professional style - Well Organized and Layered. - Editable Text and Layout. Files: Illustrator, Jpg, Pdf, Documentation. FONT INFORMATION : League Gothic Museo 100, 300, 500, 700, 900 : Enjoy! Banner Rotator / Content Slider WordPress Plugin All In One is an Advanced Jquery Slider WordPress plugin which comes in 5 flavors: Banner Rotator, Thumbnails Banner, Banner with Playlist, Content Slider, Carousel. It allows you to easily create powerful sliders with animated text using HTML standard tags, making the slider very easy to setup and maintain. Please check the video tutorials for each product and the live preview to convince yourself of its quality. New Features: – Responsive behavior – Full Width version – External URL link parameter for large image – Top right circle timer ... and many code improvements IF YOU NEED ONLY THE JQUERY PLUGIN FOR THIS PRODUCT, YOU CAN DOWNLOAD IT FROM HERE: All In One Banner WordPress plugin includes 5 types of WordPress banners plugins: - Banner Rotator - Thumbnails Banner - Banner with Playlist - Content Slider - Carousel NEW: From these banners you can create, in just a minute, sidebar banners or mini-galleries.
11 Reasons Your LinkedIn Company Page Sucks Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential . This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Media Grid - Wordpress Responsive Portfolio Media Grid is a unique plugin to create unlimited responsive, filterable and paginated portfolios with ease, taking advantage of masonry engine. Using advanced techniques allows you to create your own layouts and adapt them to any container. Adaptive and mobile optimized for responsive themes. Walkthrough Videos To make the plugin easy for everyone, documentation comes with detailed videos explaining each necessary step to setup and use Media Grid. Videos aim is purely educational, to check all features, take a look at screenshots! Responsive portfolios with unique layouts Just create your items and compose your grid through the visual builder all the rest will be managed by the powerful engine of the plugin. Unique means not repeatable by any tool: forget about fixed rows or schemes, here your creativity can be fully exploited. Worried about representation of your setup on small screens? And of course the “spacer” item to help you creating awesome layouts. Unlimited attributes Customize it!
13 Brands Using LinkedIn Company Page Features the Right Way Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, "11 Reasons Your LinkedIn Company Page Sucks." What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. Blog RSS Feed Let's get a few low-hanging fruit features out of the way first. See the example above, which is a screenshot from Kuno Creative's company page. News Module Company Status Updates Products/Services Tab Careers Tab
Climb the staircase to self-transcendence: Jonathan Haidt at TED2012 Photo: James Duncan Davidason Author and UVA psychology professor Jonathan Haidt kicks off his TED2012 talk with a provocative question: “how many of you think of yourselves as religious?” Some people raise their hands, but not so many. Haidt is making the case that one of the main reasons people feel they have some sort of spiritual life is the search for self-transcendence. Climbing a staircase to greater meaning has been used as such a concept a lot over the years. But awe can come from weird places too: for instance, War. So now the million-dollar question: is this so-called staircase a feature of our evolutionary design, or is it a bug? So what of free riders, those who’ll merrily come along to exploit the work of others? Haidt has at least a suggestion of an answer, presented in a special 3-minute video bonanza at the end of the talk. Steven Pinker: I’m not persuaded by group selection. Jonathan Haidt: My goal is purely descriptive. JH: No.
Chel Wolverton (@chelpixie) sur Twitter SiteVisibilityKeane – Search Innovation Seminar Round-Up We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing. You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO! What Will Google do Next? In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Tactical Social Media: How to Incorporate Social Media into your Marketing In this presentation, we’re discussing the various ways to engage with your audience, expand your brand presence and market share, and grow your sales using a variety of social media platforms. IP Targeting: Local Search and Performance Display In this presentation, best practice local search strategies are discussed alongside Performance Display.
daveharte.com 5 Essential Qualities of Irresistible Product Descriptions Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that. Just take a look at this high-end retailer’s description, and you’ll see what I mean. Trusting customers to buy based on a brand name and photo alone is like sending them on an ocean voyage in a rowboat. People need help understanding what your product is and what it will do for them. And with so many brands not investing the time to write useful descriptions, you can easily stand out from the crowd. 1) Spark imagination with vivid language: Teavana Tea, in and of itself, is nothing exciting. The key is to nix all neutral words that don’t inspire or persuade. Descriptions like rosy blush blend, enticing, tantalizing and intoxicating make this tea seem more than just another cup of caffeine. How you can do it Then look for words that elicit those feelings.