5 Social Media Marketing Case Studies Social media is about building relationships through value creation. This simple rule of thumb is reiterated almost everywhere, yet many businesses still don’t understand this basic rationale, and limit themselves to traditional push communication. Times have changed, so have the consumers. Whether you’re a social media expert, a student or a business owner, the videos below will provide you with insights on how social media can be used. 1. Catch how Pipersport sells aircraft via social media. 2. Ikea showed the world how it cleverly used Facebook photo tagging to create a viral campaign. 3. Social media campaigns don’t necessary have to be online based. 4. Social media marketing need not be sophisticated. Each post is short and very topic oriented, just like what we suggested in our social media KISS strategy. 5. Speaking the teenage girls’ language and engaging in conversations with zero hard selling – that was how P&G advertised tampons in a subtle manner.
How to Use Social Media to Reach New Customers ATTENTION: Join us on 5/30/2013 for a FREE live webinar on Turning Likes Into Sales. I’m back from the Blogworld and New Media Expo in Las Vegas and my head is still spinning, processing all of the new ideas I was exposed to at the show. One of the overall themes of Blogworld–and there were many–was the increasing importance of social media on the Web. What is Social Media? Like any emerging idea, the definition of social media is still a little blurry around the edges. Social media is an umbrella term that includes interactive broadcasts such as blogs and podcasts, as well as social networking Web sites. There are hundreds–if not thousands–of social media Web sites out there, but here are a few of the more popular ones: MySpace: Originally a place for bands to promote themselves, it has become one of the most popular sites on the Web today. Facebook: One of the fastest growing social media sites out there. Why Should You Care About Social Networking Sites? Location, location, location.
How to Integrate Email Marketing, SEO and Social Media Social media is changing how businesses find customers and how customers engage with brands. There are many reasons to believe that it will eventually overtake email marketing, but I’m a firm believer that it’s here to stay. In fact, I believe email marketing combine with search (SEO) and social media will the best strategy moving forward. However; let me get a few things straight. And third, search engines (Google, Yahoo, Bing) will continue to index and aggregate social network data not to mention most social network has their own internal search engine as well. It sounds like there is a lot of cross-over between the three, so how should you use these three tactics to help you strategize your marketing efforts? It’s hard to realize how these tactics can impact your business without some basic understanding of the big three. The Big Three #1 – Email Marketing Almost all basic business communications are done via email not via social networks. The Big Three #2 – Search Engine Marketing
101 examples of f-commerce I’ve previously ranted a bit about how Facebook is driving forward a large element of social commerce, but I’ve always found that it helps to provide evidence for any argument. Consequently, I’ve compiled a rather large list of companies who are using Facebook to sell products... Some were pop-up stores, PR stunts or specific campaigns and not all of them involve direct transactions through Facebook. Some use the API to pull through stock inventories on their Brand Pages, with others taking this further by allowing sign-ins to their checkout, following this. I imagine that some people will argue that this isn’t pure f-commerce, but it should be acknowledged that these examples were actively trying to make commercial sales using Facebook’s platform... which in my opinion, falls firmly into the commerce-through-Facebook camp. Notably though, as a general rule, the examples I've selected don't have static pages which redirects the user to a separate e-commerce website. But onto the examples!
How to Maximize Facebook for Local Business Andrea Vahl – who has written 16 posts on AndreaVahl.com . Andrea Vahl is a Social Media Coach, Speaker and Strategist. She is a co-author of Facebook Marketing All-in-One for Dummies. She also sometimes likes to wear wigs. This was part of a series of webinars I am doing for the Business Lunch Series at the Vernon Area Public Library. Lots of great information in this and we had some great Q&A at the end. Some of the highlights we discussed were: How to between a Place and a Page and a Place Merged with a Page. How to access How to use and target locally How to connect with other local pages and That last tip is too good not to share here! You can also find other Local Pages by looking at the and connect with their Page. Finally, if you liked this information, and are looking for ways to use Facebook to get leads for your business, take a look at my new product: How to Use Facebook To Get Leads for Your Business ! Did you enjoy this article?
Social Media Case Studies & Examples Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. Beth's Blog: How Nonprofits Can Use Social Media Analyzing Your Social Media Strategy - For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy. The infographic guides you to a strong social media strategy in five necessary and important steps. The five steps that guide you to a social media strategy: Step 1: Define measurable & actionable KPI’s One of the biggest mistakes marketers can make is to see social media as a goal. Step 2: Configure your analytics Measure your social network activities. Step 3: Use social media monitoring tools Social media monitoring tools can give you insights, that are essential for you to understand your target audience. Step 4: Understanding each social metric When choosing your social media channels, make sure you understand all the assets and possibilities of these channels.
Facebook Posts for Massive Engagement One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?” Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal. Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page. Below are 5 types of posts that solicit massive engagement. Pat Flynn's easy call to action included with the quote added instant massive engagement to his Facebook Page. The strategy here is all about asking for the action. LittleFriendsPhoto know their audience well (fanatic dog lovers!) The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. Lewis often solicits the opinions and thoughts of his fans as he's creating new content.
Consumers More Likely to Use Businesses Active on Social Media Seven out of 10 consumers are more likely to use a local business if it has information available on a social media site, says a new study. The annual study, called Local Search Usage Study: Bridging The Caps, From Search to Sales, is a joint effort of comScore and TMP Directional Marketing, a local search marketing firm. It includes an online survey of some 4,000 consumers, plus data gleaned from observing one million consumers who agreed to have their online searches monitored anonymously. Having a page on Facebook is a start, but it's not a one-time effort: 81 percent of consumers using social media say it's important for businesses to respond to questions and complaints. And for the record, you do need to worry about reviews and ratings – 78 percent said they're important when deciding what to buy. What else do you need to be doing with social media? Where are consumers looking first for local business information?
The ROI of Social Media: 10 Case Studies The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. Social media outperforms banner ads An excellent way of ascertaining the value of social media is to look at how it performs compared to more established channels or advertising methods, such as banner ads. Social media saved Cisco $100,000 Providing an alternative way of viewing the ROI from social media, this case study from Cisco shows how social technologies saved them over $100,000 on a product launch. Restaurant chooses closed social network
Diagram depicting the many different types of social media There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. Classification of social media[edit] Social media technologies take on many different forms including blogs, business networks , enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing and virtual worlds.[7] Virality[edit] Some social media sites have greater virality - defined as a greater likelihood that users will reshare content posted (by another user) to their social network. Mobile social media refers to the combination of mobile devices and social media. Space-timers (location and time sensitive): Exchange of messages with relevance for one specific location at one specific point in time (e.g. Mobile social media and business potential[edit] Disparity[edit]
Small-business social media adoption lags, and that’s a shame Something like three years ago, I was asked to speak about social media best practices with a group of very tech-savvy small-business owners. The good news is that most of them clearly understood the role that social networks and social media sites could play in the world of marketing. The bad news is that very few of them actually had any formal marketing plans that used social media services. Fast forward three years later, and I'm sorry to say that this group isn't exactly alone. The first set of concrete evidence can be found in research from Hiscox, which is an online insurance company. 19% use Facebook15% use LinkedIn4% use Twitter Of those small businesses that DO use social media, close to 30 percent rank a Facebook company page as their most important social media channel. Back to the tech crowd. So, the technology industry continues to be on the leading edge of early adoption, which isn't all that surprising.
How To Use Facebook Metrics To Give Your Audience the Content They Want Most Links to original infographic This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights, Edgerank Checker, and Simply Measured free reports give you tons of data points. Reach Virility Content Analysis of Comments on post and shares I look at these on a per post basis. Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement. 1. 2. 3. 4. Having a regular theme each week is also useful. 5. 6. 7. 8. 9. 10. The most important practice is the sense-making of comparing my content to metrics and getting ideas of what to test next.