How Businesses Use Social Media for Recruiting [INFOGRAPHIC]

How to use Twitter [Infographic] | Party Aficionado A few weeks ago, I posted Twitter Tips via @PartyAficionado and @SocMediaTulsa . Many people who follow me are new to Twitter, so I decided to create a list of tips to help them understand the basics of Twitter. After posting Twitter Tips for a few days, I was asked to create a blog post of my tips. I called upon the magical elves at vWorker.com to help me create this cool infographic. I hope you enjoy! Employees bid goodbye to corporate America By Elizabeth Alterman, CNBC.com Updated 8/20/2011 6:24 PM With the U.S. unemployment rate at 9.1 percent as of July 31 and a fragile economic recovery underway, many workers feel they are left with no choice but to take their careers into their own hands. By Spencer Platt,, Getty Images By Spencer Platt,, Getty Images Employees are bidding farewell to corporate America in the hope of finding a more secure, or at least fulfilling, future. While it might seem like a bold move, countless workers believe the abundance of uncertainty in today's job market mitigates the fear factor. When self-proclaimed "cubicle monkey" Charlie Avallone, a technical writer in the investment field, realized his superior was planning to stick around for at least another 20 years, the 37-year-old from Los Angeles felt he was running out of options. Underwhelmed by his lateral move choices and faced with a shortage of other opportunities in the marketplace, Avallone decided to opt out. In Search of Balance Dr. Go Solo

How to Recruit with Facebook So you've got a great job that's waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn, and you're also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook. According to this infographic by HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year.

The Web & Business Tools Startups Use Most [INFOGRAPHIC] Putting the likes of the super-funded aside (Color, anyone?), most early-stage startups operate on tight budgets and spend their dollars sparingly. A bevy of web services have made start-up costs all the more affordable, but now there's the conundrum of nearly too much choice. The folks at BestVendor surveyed 550 startup staffers — most in marketing and executive administration positions — on their favorite tools for email, accounting, web analytics, CRM, productivity, design, storage, payment processing, operations and so forth. Their answers, in aggregate, speak to the growing trend in startups moving toward predominately cloud-based operations. So what's hot among startups these days? Check out the infographic below for even more insight on the web and business services that today's startups are selecting en masse.

The Ten Worst Things to Put in Your Cover Letter It's never too early to make a bad impression. A cover letter or introductory email is often the first thing a potential employer sees when reviewing a job applicant. It's the first opportunity to impress recruiters and hiring managers and, therefore, the first opportunity to disappoint them. Everything from copy mistakes to inappropriate jokes in a cover letter could derail an application. Here are the top ten worst things to put on a cover letter: 1. While writing something that's too long is a common cover letter mistake, what can be even more damaging is a cover letter that's too short. Bruce Hurwitz, President of Hurwitz Strategic Staffing, Ltd., a New York-based staffing firm recalls a cover letter he received a few months ago for an entry-level IT sales position. "I cracked up," Hurwitz says. A good cover letter should be somewhere between 200 to 250 words, Hurwitz says, and should answer the question of why a recruiter should look at the resume. 2. 3. 4. "My name is xxx. 5. 6. 7.

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It's given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media. Another reason why inbound marketing is winning is because it costs less than traditional marketing. 44% of direct mail is never opened. Inbound marketing focuses on earning, not buying, a person's attention, which is done through social media and engaging content, such as blogs, podcasts and white papers. This infographic from Voltier Digital highlights the differences between the two kinds of marketing. Infographic courtesy of Voltier Digital

Product Development: 9 Steps for Creative Problem Solving [INFOGRAPHIC] Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His new book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes, Amazon, Barnes & Noble, and Kobo. Creativity is the main prerequisite for innovation. What constitutes creative thinking? In business, the process of generating and commercializing a good idea has been honed by creative industries for more than a hundred years.

HOW TO: Optimize Your LinkedIn Profile for the Job Hunt Dan Finnigan is CEO of Jobvite, a SaaS platform for the social web that companies use to find and hire people. You can follow him on Twitter at @DanFinnigan and read his blog -- the Jobvite Blog. About 120 million people now use LinkedIn, and 1 million more join every week. But how many users have a professional profile that’s actually attracting interest from hiring companies? Research my company has conducted shows that 87% of companies use LinkedIn for recruiting, so it’s a good bet that your next employer will look for talent there. But how easy are you to find? Here are some tips to maximize the likelihood a recruiter with the perfect job contacts you first. 1. The headline is one line of text that appears underneath your name and in search results. Your headline doesn’t have to include your job title, but it should be clear and concise. 2. People will scan your profile just as they do a news story. Underneath the summary is a section for specialties. 3. 4. 5.

50 Social Media Marketing Tips and Tactics Social media marketing has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images. People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates. Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience. The secret sauce behind these tips is to allow you to create a ‘social media synergy’ that totals a sum far greater than the individual parts. 50 Social Media Marketing Tips and Tactics Blog