Get B2B Leads - B2B Marketing Blog, Lead Generation Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?” And of course, there are no shortcuts. Doing away with call scripts There is a reason why Hollywood actors need to read scripts. Related: Don’t Waste a Moment! Making guesses Never assume what a prospect wants to hear. Become needy Set up intangible targets
B2B Leads : The Marketing Way: Unpredictable Prospects are not an Excuse for Failing Sales. Here’s Why. Marketers are in a constant struggle to maximize their lead generation and appointment setting activities. There is always a desire to expand profits and improve the public perception of one’s brand by capturing customer loyalty. But it’s an unstable world the B2B market, where everything that shouldn’t happen can happen. For instance, there is always a possibility that a high quality lead would turn you down at a moment of critical importance. It’s not because the lead is half-baked, but because it’s just that unpredictable. Some marketers link lead unpredictability to failed sales opportunities. One way of course to confront this issue is to keep your buyers motivated, but is this really the case? It’s not really a case of knowing what the prospects want. 1. “Without a documented sales process that reflects current reality and is well understood by all customer-facing teams, a lot of problems quickly appear,” says Revenue Ramp Up founder Mike Andrews in this post. 2. 3.
B2B Leads : The Marketing Way: What Influences the B2B Buyer? B2B buyers are a tough nut to crack, mainly because they need a huge amount of information before purchasing a product or service. They want only the best solutions for their businesses, which is why they adhere to a strict process of searching for and choosing relevant information. On the sellers’ part, their struggle involves reaching out to their target market. An effective lead generation and appointment setting program is always an important consideration here. Influencers are an indispensable component of any lead generation and appointment setting campaign. Taking various forms, influencers are known to be effective tools for driving traffic of B2B sales leads. Other factors such as “How To” guides, technical specs, pricing info and industry comparison are also mentioned.
B2B BRANDS HAVE STORIES TO TELL, TOO "It’s not personal, it’s just business." Whoever said that, must never have been in business for himself. Because when it’s your business, it is personal. Your business is your blood, sweat, and tears. It’s the food on your table and a roof over your head. The story behind one B2B brand Remember back in 2009, how the global economy had collapsed and the job market was a demolition derby? Well, it was into that diaspora that Steven Husak found himself cast—laid off by an unappreciative employer who deemed his position as vice president redundant after their merger. Steven was suddenly just another out-of-work Boomer Despite business acumen and proven success, Steven was suddenly just another out-of-work Boomer. Fortunately, Steven’s experience allowed him to see a gap in the burgeoning e-commerce industry. With hard work and determination, Steven grew his business from nothing to—well, I promised to keep the valuation private, but let’s just say it’s not nothing. Telling a B2B brand story
Marketing Strategies from the World’s Top Performing Telecom Companies Making it big in your IT lead generation can be daunting. While it’s easy to draft specific goals for your organization, the hardest part is finding the right methods that strike a perfect balance in terms of quantity, quality and cost in acquiring IT sales leads. In many cases however, some marketers nod at the notion that more spending means better results. Then again, the most successful telecom companies – notwithstanding their capability to fund expensive campaigns – remain the most frugal in creating the best techniques that attract a constant supply of quality telecom lead. Related Post: Three Ways to Lower your IT Lead Costs If finding that perfect balance means the world to you, consider following from these examples dispensed by three of the world’s best performing IT suppliers and service providers. Virgin Mobile’s focus on partnership and approachability Related Post: How to Get More B2B Leads for IT Services Diversified multichannel marketing as sweet as an Orange
Three Sales Leads Lessons To Learn From Iron Man 3 While Iron Man 3 is still playing in theaters, now might just be a good time to discuss its success in the international market. How they did that is a good lesson for companies that wish to expand their lead generation campaign internationally. To be as successful as Iron Man 3 in terms of generating more sales leads, it is good to remember these tips: Simplicity of concept – Iron Man is all about a man who gets superpowers through his suit. Yes, there are other lead generation lessons that you can glean from Iron Man 3, but these three would help you get started.
IT Consulting Leads? Use Telemarketing to Grab Them One of the most lucrative areas in the IT industry that you should take note of is in the area of IT consulting and IT management services. It’s not easy, what with competition being stiff in a market that can be quite small these days, but it can be rewarding if you succeed. With the help of IT consulting leads and IT management services leads, then you can find the right customers for your firm. Of course, to make sure that happens, you’ll need to work with a good IT telemarketing firm to support you business. Simple, yet effective, telemarketing has been proven to deliver what you need. When you are in search of good IT consulting services leads and IT management consulting leads, then telemarketing would be a handy tool for you. Be aggressive in your marketing campaign.
Marketers Increase ROI after using Marketing Automation Tool As a marketer, if you are planning on implementing marketing automation into your marketing strategies, you must first understand how marketing automation works. Marketing automation can help promote your products easily. It lets you achieve your marketing goals by evaluating your prospects based on their activities. Benefits of marketing automation Reduce staffing costTarget potential customers through multiple channelsSchedule activities ahead of time. Related: How Marketing Automation Helps You Outgrow Your Competitors Many marketers and business owners use marketing automation software to help increase their sales and have higher ROI. On a blog post from “The Ultimate Marketing Automation Stats” by Emailmonday, an average of 49% of companies are currently using marketing automation and 55% of B2B companies are adopting the technology. But how can a marketer increase his ROI by using marketing automation tool? #1. Did they visit your service page? #2. #3.
Is Your Business Ready To Conquer YouTube? If YouTube was a universal marketing platform, then every company in the world would come swarming into the video marketing podium. But it’s not universal. Not all industries are compatible (or even merely acquainted) with the dynamics of marketing via a video-hosting site and the evidence of the mismatch can be seen every day. It really depends on what it is that you want to achieve by posting online videos. YouTube’s potentials include paid and organic search, as well as hyper-targeting, advertising customization, and powerful content control. Does it even make sense for your business to be on YouTube? If you’re in the business of selling or manufacturing power tools, then it would definitely be helpful for you to create demonstrative videos of your products. Are you aiming to attract new prospects, develop existing ones, or both? It is important to determine your focus should you decide to market via YouTube. How would you know that your YouTube venture has paid off?