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B2B Lead Gen: Classification of Sales Leads - Callbox

Learn the basics of classifying sales leads and start fine-tuning your lead generation process right away. Video Transcript: A typical telemarketer makes at least 140 live calls, talks to at least 40 decision-makers, acquires at least 10 fresh contact emails, and sends out reference materials to at least 140 contacts – all in a day’s work. Do all these guarantee a Lead? Each qualified lead follows a set of criteria. Hot Lead Sizzling and sumptuous to your eyes… Yes, it’s a Lead! B is for Budget The prospect has set or prepared a budget and is just ready for disposal at anytime a project proposal is approved by the management. Qualifying questions for this criterion would be: Do you have a budget? A for Authority The contact person you speak to could either be the Person In charge, or the Recommender. Qualifying questions are: Are you the person in charge/recommender on this project? N is for Need Need would always top the set of qualifying questions in a telemarketing script. T is for Timeframe

ERP Software Leads: Effective Lead Gen for ERP Solutions If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not aware that there are ERP solutions available for various specific needs they have. ERP solutions can help streamline and expedite their processes without compromising the quality. However, since not a lot of people and businesses are aware of ERP software, firms in this field are hard-pressed to find high-quality ERP software leads. The competition to get a bigger bite of the market is very stiff. More so, they cannot be lax about their lead generation strategy, or they will end up in the dumps. How to Generate Leads Effectively Generating ERP software leads require precision. 1. If you know who you are going to talk to, you will go straight to them, and that saves you a lot of time and effort. 2. 3. 4. Conclusion

6 Ways a SMART Telemarketing Platform Doubles Sales Productivity When really is the “best” time to call leads? By now, we know the answer to be between 8 and 9 in the morning as well as 4 to 5 in the afternoon. The best day of the week for a sales call? While Dr. Will Thursdays work equally work for both an HR manager in the United Kingdom and a CEO at a startup in Singapore? This is where a SMART telemarketing platform comes in handy. Related: Keep Prospects Glued on the Phone Like Bees to Honey This is based on a prospect’s reachability score—computed from that prospect’s lead score, time elapsed since last contact, positive phone contacts, email responses/actions, and website activity. SMART calling clearly brings some measurable benefits to an inside sales team’s performance. #1. With a SMART telemarketing platform, inside sales agents no longer need to carry out many non-value-added (NVA) activities in their workflow. This means that reps avoid wasting time manually scrolling for the next call or dialing up unavailable prospects. #2. #3. #4.

Lead Generation: Utilizing AI to Create Persona... - Marketing and Lead Generation Hacks - Quora Let’s face it – the modern consumer has become smarter. Thanks to the wealth of knowledge they can find on the internet, they can get information about a certain company, product, or service before they decide. Because of this knowledge, the modern consumer has also become more demanding, requiring businesses to deliver a more personalized experience. Attracting the interest of the modern day consumers has become more and more challenging. They prefer a business that creates products and services that are tailored to their needs. How Businesses Use AI to Create a Personalized Customer Experience Businesses such as Netflix, Amazon, and Spotify have been providing the best-personalized experience to their consumers using AI or Artificial Intelligence. These recommendations that the large businesses give are based on every client’s purchase history. By tracking their customers’ behavior, Netflix is able to provide them with products that they want. Step #1. Step #2. Step#3. Step #4.

Top FAQs About Outbound SDR Outsourcing SDRs are in charge of converting leads generated through demand generation efforts into actionable leads and sales talks. In order to qualify inbound prospects and generate new leads from outbound efforts, your SDRs are critical. As essential as they are to most businesses, there are still some questions surrounding outsourcing outbound SDR services. Leaving these questions unanswered hinders companies from better sales opportunities. This is why we have put together the most frequently asked questions on outbound SDR outsourcing to shed light on misconceptions and reservations people may have on this matter. Why Outsource SDR? Let’s get the most commonly asked question out of the way first. It’s quite straightforward as outsourcing your outbound sales development helps you to focus more on your internal team (Account Executives, Regional Sales Managers, and so on) and relieves you of the responsibility of hiring, training, and managing outbound sales development in-house. Conclusion

Lead Generation Tip: Make your Email Newsletter more ‘Fetching’ - Growth Hackers Real-time search powered by Leave a comment Log in to post a comment. Lead Generation Tip: Make your Email Newsletter more ‘Fetching’ Shared by Judy Caroll callboxinc.com August 07, 2017 417 #emailmarketing #growthhacks #marketingstrategy In terms of generating qualified leads through email marketing, marketers should always be mindful of the kind of content they want to churn out. In today’s B2B arena, creativity is one of many factors in your campaign that can help you reel in the right prospects. Newsletters, for one, are essential in placing your brand front and center. Not sure how to make your newsletters fetching? Learn more content marketing and lead generation tips at The Savvy Marketer’s Blog! Originally published Read full post Live on July 18 (09:30am, PT)! Cancel

How To Drive More Revenue By Automating Your Sales Process Your sales process provides you with a strategy for turning prospects into paying customers. You can keep prospects organized, ensuring you’re reaching out at the correct moment, and establish solid customer connections that will last for years with the right system in place. Sales automation frees up time for you to focus on what you do best which is, of course, selling. You may want to consider automating your sales process in a variety of ways. Here are our top ways that you can automate your sales process to get you started off. Sales emails For almost any salesperson, email is the preferred method of contact. When you’re manually tracking when to send a follow-up or check in with a lead, it’s difficult to keep organized––and there’s little tolerance for error. You can automate follow-up communications and initial outreaches utilizing automation like with a CRM, for example. Related: Ways Your Emails Can Stand Out From Other Emails Prospects Get Building a lead list Lead Prioritization

Lead Generation: Utilizing AI to Create Personalized Customer Journey Let’s face it – the modern consumer has become smarter. Thanks to the wealth of knowledge they can find on the internet, they can get information about a certain company, product, or service before they decide. Because of this knowledge, the modern consumer has also become more demanding, requiring businesses to deliver a more personalized experience. Attracting the interest of the modern day consumers has become more and more challenging. HOW BUSINESS USE AI TO CREATE A PERSONALIZED CUSTOMER EXPERIENCE Businesses such as Netflix, Amazon, and Spotify have been providing the best-personalized experience to their consumers using AI or Artificial Intelligence. These recommendations that the large businesses give are based on every client’s purchase history. By tracking their customers’ behavior, Netflix is able to provide them with products that they want. Step #1. Among the site visitors, who will most likely make a purchase? Step #2. Step#3. Step #4. Step #5.

Winning High-Value Accounts with Multi-Channel ABM Video transcript: Andrew heads sales at a B2B tech firm. His team leverages multi-channel ABM (Account-based marketing). With this approach, Andrew’s ABM program is on a winning streak… Targeted 6.3x more tier 1 accountsBooked 17x more meetingsGrew pipeline value by 8x How? By connecting with the right stakeholders at the right time with the right touch Step 1: Identify Andrew’s team picked their most promising accounts and mapped org charts for each. Step 2: Expand They then researched each contact to build detailed profiles. Step 3: Engage The team then reached out to contacts via different marketing channels and personalized messaging. Step 4: Convert They turned contacts into opportunities using a cadence of touches. In short, multi-channel ABM sets the stage and opens doors for Andrew.

Software Lead Generation: Keys to Selling Cloud BI Solutions There’s no doubt that cloud business intelligence (BI) software presents a lot of benefits to businesses and organizations. It helps companies respond to market changes and improve their business strategies because it gives them access to real-time data. Most of all, it comes with fewer capital expenses helping businesses save more. Despite all the benefits cloud BI and analytics solutions offer, most tech experts agree that selling or marketing these solutions to corporate executives and other end users is still a great challenge. The primary reasons for such hesitation are security and privacy. How do you get past these challenges and convince organizations that the benefits outweigh the risks? Business Intelligence Is a ‘Family Affair’ In an interview about cloud BI trends, Howard Dresner, Founder, President and Chief Research Officer at Dresner Advisory Services, said that the most reluctant people about the cloud BI adoption are the IT guys. Software Lead Generation needs Outbound

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