5 Winning Sales Cadence Examples (and Lessons to Draw from Them)
So you finally have leads flowing into your pipeline. Now what? Which leads do you contact first? If you haven’t yet fully answered all these questions or aren’t very sure of your answers, then chances are you need to develop a solid sales cadence for your sales team (or your current one needs some refining). This post helps you build a winning sales cadence by taking a look at examples that have already been shown to work. Related: A Crash Course on Lead Nurturing… And Why it Matters Sales Cadence: Some Basics To make sure we’re on the same page, let’s first lay out some sales cadence preliminaries: what it exactly is, why you need one, and what other things to have on hand. A sales cadence is simply a timeline of sales activities and methods reps follow to engage leads. In this case, the sales cadence tells you when and how to contact the lead after completing the form (e.g., email on day 1, call on day 2, send a follow-up message on day 3, etc.). Sales Cadence Examples Example 1
ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm
Campaign Type Lead Generation, Appointment Setting Target Location Ohio, New York, Pennsylvania, Maryland… Target Industries Manufacturing, Distribution, Banking, Insurance Target Contacts CIO, CTO, CFO, CEO, Managing Director The Client The Client is an Austin, TX-based company that provides managed cloud solutions tailored for the security, middleware, and database needs of enterprise customers. The Challenge The Client, an Austin, TX-based managed cloud services provider with Fortune Global 500 customers in a number of countries worldwide, wanted to expand its market presence much closer to home with an intensified push for increased market share in over a dozen U.S. states. With the help of its newly launched ABM program, the company has already made some progress toward this planned expansion. The Client, however, understood they needed to scale this up in order to make their funnel numbers work. The Goals
Reasons Managed Service Providers Outsource IT Lead Generation | ITSalesLeads
Every seasoned business or enterprise knows that if they want to survive in this dog-eat-dog world of business, they need to have a dynamic lead generation strategy. Every marketing expert can never stress the importance of lead generation more – zero lead generation effort means death, no matter how much capital investment you’ll pump into the business. As much as having a consistent and dynamic lead generation is essential, the team that will handle that is very critical. After all, they are the ones who will create the strategy and make it into a reality. If you are an MSP, the first thing you’ll do, most probably, is create an in-house lead generation team. If the people who handle your lead generation are inexperienced, you are propping yourself to failure. On the one hand, if you have an experienced team, they would know what to do. Do we have the technology to back our lead generation strategy? Technology That’s great. Best Practices Specialization Seamless Adjustment
Industry Insights: Tapping into the Growing Demand for Edge Computing
If we look past the hype, it’s clear that edge computing promises to transform business IT in a fundamental way. We’re now seeing more and more business use-cases for edge computing, which in turn drives growth in demand for the technology among businesses and enterprises. The main question for providers today is how to capture this increasing opportunity – how to approach customer acquisition for edge computing solutions? While the potential is certainly there, so too are the unique challenges that come with trying to sell a new product in a new market. That’s what we’ll talk about in this post. Edge Computing Beyond the Hype Just like a lot of IT innovations over the years, edge computing has already seen its fair share of hype-vs-reality moments. The same thing also happened to cloud computing. It would take a couple more years for cloud computing to become the business-critical tool that it is today. But there’s more to edge computing than lower latency. Conclusion: Author Bio:
