For a More Consistent IT Appointment Setting Campaign, Aim for Better Engagements | ITSalesLeads Who in his right mind wouldn’t want cake for dessert? It’s a piece of heaven which requires a minimum amount of effort to produce, hence the expression “a piece of cake.” But this is not the case in B2B appointment setting for IT products and services. Now, enough about cakes. But at present, IT companies are spending large amounts on lead generation and appointment setting, expecting these investments to deliver the best results. The problem here is not technical. Ensuring that you sales funnel is consistently filled with qualified appointments means underscoring ENGAGEMENTS. Profile your leads Knowing whether certain client companies fit snugly with your ideal client profile gives a huge boost in your lead generation. Learn How to Get a Customer Profiling Program for your IT Company Don’t Overdo your Calls Not many decision-makers receive outbound calls positively. On Callbox: How Thought Leadership Can Boost It Lead Generation Highlight the Value of your Product
Pages of Success for IT Telemarketing Unlike other industries, telemarketing for IT requires both creativity and technical skills. Tech market is a hard game to play so expect that it won’t be a smooth sailing escapade. Row your boat and catch every fish. Once you master the curves, surely you will drive leads into your pipeline. ‘Challenges may come along, but those can be countered, and preventive steps can even be taken before these challenges range up to the worst.’ says Vivien, Callbox Marketing Manager But for now, here’s a two part in focus discussion on how to run an IT campaign from Callbox. Part 1 “The Best Laid Plans” First, let’s talk about the Kick-Off meeting. Among any other verticals, Kick-off meetings for IT campaigns require more time and points to discuss. The Campaign objective – specify your appointment preference whether a phone or office, the number of appointments that you can take in for a day, the time interval between appointments, and the specific timing for each meeting. Part 2 “The Naked Face”
Clutch Recognizes Callbox as a Global Leader for IT and Business Services | HuddleSetGo Since 2004, Callbox has grown from a small startup to a full-service firm specializing in lead generation, appointment setting, and database solutions. We allow our clients to connect with target buyers in any market, increase win rates and deal values, scale and adapt to developments and make more informed decisions. With over 10,000 campaigns carried out, Callbox has become a leader in the BPO industry. Since 2013, Clutch has served as a platform for prospective clients to perform their market research on. The Manifest and Visual Objects also feature our work. The Callbox team is proud to be recognized as a Clutch leader. We are honored and excited to be featured as a Clutch Global Leader in the IT and Business Services category – CEO of Callbox. If you or your company is in need of a new BPO partner, check us out today.
Healthcare and Life Sciences: 3 Ideas to Inject Into Your Lead Gen Plan No business is exempted from lead generation – small, large, product-based, or service-based – on a certain level, one must do lead generation. As with every business, there are many different strategies that you can implement into your lead generation plan that will fit your business. The healthcare industry is no different. Modern medical service consumers oftentimes physically cringe at the words ‘medical sales’. Related: 4 Trends That Will Drive B2B Healthcare Marketing in 2019 Modern B2B medical marketing is much more different than how it was 10 years ago. Truth be told many medical businesses pay to boost their services online, but what happens when they stop paying? Online Multi-channel Lead Generation Have we mentioned how powerful the internet is? Related: The Best Way to Use Social Media in B2B Sales Lead Generation When working on your websites as well as your blog posts, it is important to put emphasis on your compliance with HIPAA. Service trial
Marketing: 5 Best Thing To Do In Black Friday Black Friday is coming. For most of the consumers, this means a good day to get value for their money. Companies will be afloat with their own campaigns, and why not, Black Friday is a yearly activity to boost sales. eCommerce as well as physical stores will be abuzz with good deals that entice you to buy. It is a crowded time, but an occasion that is worth participating in. This is where creativity and productivity should kick in for you. If you’re not here, you might lose that chance to close deals or do something to prepare for Thanksgiving activities. But how do you stand out or lag behind campaigns before Christmas? Here are some ideas to get you going and not miss out on the Black Friday fun. Launch a subscription campaign. If you have not already done so, then you should be doing it now. Pretty up your website. We don’t mean do a revamp of your website but do a creative campaign to entice your customers to your site. Related: Why Great Design Is the Future of Content Marketing
The Best Channels You Can Use To Generate More B2B Healthcare Leads | HuddleSetGo The decade is still young, and while it still is, it’s the right time to determine which marketing channels you should be looking out for and getting rid of the outdated ones because the truth of the matter is that while creating content is the foundation of your lead generation strategy, the distribution part is the driving force behind it. It’s crucial because no matter how great your content is and how much time you’ve invested in it if no one gets to see it, your content won’t generate leads. In the healthcare industry, it’s crucial to stay up-to-date with the latest developments and oftentimes be the innovator yourself, and in order to offer you guidance in determining which marketing channels will fit your needs as an industry the best, we have curated a list of marketing channels you can leverage. Podcast Podcasts have been around for many years already and their popularity keeps growing especially in recent years. TEDTalks: Science and Medicine Bedside Rounds Everyday Emergency Email
How To Market a Relatively New Product or Service Offering Coming up with a new product or service is not an easy feat. From the conception period to the actualization of it, there’s a lot of care and thought put into it, and the thrill of finally having the finished work in your hands is a little short-lived because now, you have to think about how to effectively market it. You could have just created the most groundbreaking product but it won’t be of any use if no one knew about it. You need to promote it properly or else you’ll miss out on the opportunities people benefitting from your product. In terms of promoting a new product or service for your business, it can get quite overwhelming because there can be a myriad of endless possibilities on how to do it. It may seem difficult but the truth is that you don’t need to shell out a huge chunk of your budget to do so. So, in light of this, here is a quick guide on how you can successfully market and sell a brand new product or service offering. Power of Exclusive Previews Email Marketing
Social Media for Healthcare: Modern SMM Procedures to Utilize There’s no doubt that lead generation is the bloodline of businesses, no matter what field or industry they are in. That’s why it’s not surprising to find that companies are spending a lot of time, effort, and money on their lead gen strategy. When it comes to lead generation, social media has become one of the useful tools businesses use for this undertaking. It makes sense since the numbers do not lie – 58% of marketers attest that they have experienced massive sales boost through their lead gen efforts in social media. These numbers are not confined to a specific industry but also to those in the healthcare industry. However, all these impressive statistics and technology are nothing if you don’t have a concrete lead generation strategy. First Things First – Listen! Complaints, suggestions, comments – they are everywhere no matter what your profession is. Why? Because you can use them in various ways to improve your lead generation strategy. Directly reply to your prospects or clients.
Capture More B2B Sales Leads with Multi-Channel Marketing | HuddleSetGo Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation. However, in today’s day and age, lead generation has grown into a dynamic process that can be accomplished using different channels and strategies. Check out how you can improve your lead generation marketing campaign with these tips and latest developments in multi-channel lead generation. #1 Do Not Forget The Power of Content Marketing Content marketing is one of the most influential tools that you have at your disposal because let’s face it; nobody likes have a fully-fledged advertisement hitting them square in the face. How do you utilize content marketing? The possibilities of using content marketing to promote your B2B operations are endless. Related: Ultimate Guide for Content Marketing
Ways To Qualify Sales Leads Over The Phone One of the pitfalls with using digital channels — such as email, social media, or content — to generate leads is that the leads lack proper qualifications. Just because someone submitted their information through a contact form or responded to your LinkedIn prospecting pitch doesn’t mean that they are qualified as a prospective customer for your business. As a first step, what you would usually do is to offer a quick phone call and during that initial conversation, you want to establish the following: Do they have a problem that you can solve? In order to achieve these, you need to know the basics of how to effectively qualify your leads over the phone similar to how professional lead generation services providers would. Questions to ask your leads over the phone Always start off by getting permission to ask some questions. Here are some qualifying questions you want to ask: What prompted them to connect? Related: Ways to Identify, Qualify and Convert Your Website Leads Messaging Positioning
Account-Based Appointment Setting Puts Business IT Firm in Front of Best-Fit Customers Industry Managed IT, IT Consulting, Cloud Services Headquarters Sunnyvale, CA Campaign Type Lead Generation, Appointment Setting Target Location United States Target Industries Manufacturing, Industrial, Media, F&B Target Contacts IT Manager, IT Director, CIO, CTO The Client The Client provides managed IT and IT consulting services to manufacturing, industrial, food and beverage, and media organizations throughout the United States. The Challenge Callbox has been a key partner in the Client’s customer acquisition program. During the campaign for the second half of the year, Callbox implemented an account-based appointment setting strategy.
Examples of Exceptional SaaS Marketing from 3 Notable SaaS Brands | HuddleSetGo Earlier this year, the story of an influencer who has more than two million followers but struggled to sell 36 t-shirts became viral. To add insult to injury, her post about that humiliating experience got 36K likes on Instagram. Almost everyone was baffled how on earth can she get tens of thousands of likes but have difficulty selling 36 shirts. That example might sound laughable but it is also an eye-opener, especially in the concept of SaaS marketing. The lesson learned is almost a cliche — not because you have a great product or service, people will kill each other to buy it. However, there are businesses and companies that are able to hit the nail right on the head and become successful with it. Netflix (Customized Content and Innovative Ideas) The modern consumer is not only well-informed but also clever. While arguably more of a half Saas than a full SaaS solution, Netflix follows the SaaS-pricing model and this example is a must-know for SaaS companies out there.