Frankwatching
Fijn dat je er bent ;-) Je ziet het goed: Frankwatching zit achter een cookiewall. Dat doen we niet omdat we met cookies inbreuk maken op je privacy. We gaan achter de wall omdat de wet over cookies zo complex en tegenstrijdig is, dat dit de enige werkbare en betaalbare oplossing is om aan de wet te kunnen voldoen. Op Frankwatching vind je functionele, analytische en advertising cookies. Functionele cookies zorgen ervoor dat de site goed werkt.
Health Care Marketing Agency New York New Jersey: Healthcare Marketing
Branded content
Contentmarketing, storytelling, branded content. Veeg het op een hoop en je krijgt brand journalism. Een hippe en trending term, maar branded content is niets nieuws.
Marketingtribune.nl
Branded content: succesvolle samenwerkingen met modebloggers
Modebloggers domineren alweer een tijdje de modewereld. Bloggers zitten frontrow en een artikel op een blog kan een trend maken of breken. Bedrijven die heil zien in het bereik van een modeblogger gaan steeds vaker een samenwerking aan. Op hun beurt levert het de modeblogger in kwestie natuurlijk ook weer (meer) bekendheid op. Deze modebloggers grepen hun kans.
Digital advertising and marketing: only the best ideas worldwide, since 2003
Digital Buzz Blog
Archive | Branded Content Introducing The ‘Google Night Walk’ Experience Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss.
Frank-ly - Episch verantwoord – proudly presented by Rhinofly & Tribewise
BuzzFeed’s strategy
BuzzFeed’s CEO, Jonah Peretti, recently sent out an email to employees and investors summarizing the company’s strategy and progress. I really liked his email so I asked Jonah if I could blog it and he gave me permission. This isn’t just the usual cheerleading email – there is a real strategy here (I especially like the strategy choice in section 3), and it’s working. I’m an investor in BuzzFeed and friends with Jonah so of course I’m biased. But to me what makes BuzzFeed great is their highly unusual combination of capabilities and sensibilities – the capabilities of a first-rate tech startup with the sensibilities of media industry veterans. I think Jonah’s email captures this well.
BuzzFeed, the Ad Model for the Facebook Era?
On a Tuesday in February, Matt Stopera, a 24-year-old senior editor at a website called BuzzFeed, saw something hilarious on Twitter. It was an image from the archives of Sports Illustrated, circa 1991, of the diminutive TV nerd Urkel playing hoops with actor Will Smith and Indiana Pacer Reggie Miller. The next day at work, Stopera looked around the Internet for photographs in a similar spirit. He found one of Ginger Spice sitting at a bulky desktop computer and another of Arsenio Hall grinning at Bill Clinton, who was wailing on a saxophone. He arranged the photos on a single page, wrote a pithy caption for each one, and listed photo credits where he could. At around 5 p.m., Stopera published “48 Pictures That Perfectly Capture the ’90s” on BuzzFeed.
Content Marketing
Matthew Carlton, Event Reports, Advertising Week Europe, April 2014 This event report discusses content marketing for a professional audience, including the relative merits of different social platforms. Professional content consumption is changing as more people consumer more work-related content in their own time, and the focus shifts towards knowing first. Daniela Hofmann and Gordon Euchler, Warc Prize for Social Strategy, Entrant, 2014 This case study describes how Deutsche Telekom, the German telecommunications company, used a content driven storytelling campaign to promote its mobile internet products.
Digital Marketing Blog
10 US digital marketing statistics we've seen this week More US digital marketing statistics for you this week. Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive.
