Global Social Media Statistics Summary 2017 Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2024. Networks vary in popularity with different demographics and they're still evolving. Research by Global WebIndex that we reference in this article shows that globally, 61.4% of the world's population uses social media. We'll keep this post updated during 2024 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks: Q1. Now more than ever, marketers need to make smart decisions when planning their digital distribution channels. Q1. Datareportal regularly updates its global compendium of social media statistics, which we recommend as it gives some great insights into the world of social media. How many people use social media? Q2. Q3. Q4. Q5.
How fashion brands are taking Instagram from gimmick to strategic - Marketing Week London Fashion Week is officially kicking off tomorrow (18 February), which can only mean one thing – fashion brands are working overtime. Besides putting the final touches on runway frocks, these days social media campaigns are equally as important. After all, a well-landed social campaign can see any fashion brand hit headlines, create a buzz as well as result in coveted consumer engagement. This year, Instagram seems to be the fashion world’s platform of choice. Figures by digital marketing agency Greenlight show that there have been 5,602 Instagram posts using #LFW2016 in the month leading up to London Fashion Week 2016, compared with 1,178 Twitter mentions over the same timeframe. In sharp contrast, last year saw more than 6,000 twitter mentions using #LFW2015. Instagram already proved its popularity among fashion brands during New York Fashion Week earlier this month. The rising popularity of Instagram “We live in a fast-paced world where we want to see things immediately.
Digital in 2017: Global Overview - We Are Social UK Today marks a momentous milestone for all things digital, with the new Digital in 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the speed with which digital connectivity is changing the lives of people all over the world. It’s only been 25 years since Tim Berners-Lee made the ‘World Wide Web’ available to the public, but in that time, the internet has already become an integral part of everyday life for most of the world’s population. It’s not just the internet that’s growing rapidly, either; we’ve identified a wealth of other important milestones as part of this year’s Global Digital report, including: You’ll find all sorts of valuable information in the suite of Global Digital reports we'll be publishing in partnership with Hootsuite over the next few days, including:
Streetosaurus Rex is an Urban Style Blog All photos by Fifi Fresh/Streetosaurus Rex Despite the fact that some fashion insiders believe it’s jumped the shark, it’s pretty clear that the phenomenon of street style isn’t going anywhere just yet. One quick pass in front of Lincoln Center during New York Fashion Week, and you’ll witness hordes of preening style-setters getting snapped by international photographers. Not that we’re complaining: Trolling street style blogs to check out on-the-go style of models, editors, stylists and other It-personalities has become something of a hobby, cultivated on a daily basis. And while so many street style blogs are geographically diverse, we’ve noticed that there aren’t very many that focus solely on the phenomenon of streetwear and urban fashion. “I love urban clothing and I wanted to see it documented in the same elegant way that more tailored, traditional sportswear was being documented. “New York style is more polished and super on top of the latest trends.
Fashion Brands That Exploded On Social Media Developing your fashion mogul dreams into reality can be a long, difficult process. The ever-evolving industries of fashion and social media both require deep research and trend insights to remain on the top. For established brands, this is simply accomplished by creating social media brand accounts and a little creative marketing to make existing fans aware of your new pages. But what if you’re a new clothing brand? Who has time to develop a great social media campaign around your brand? Below, we’ll dive into 3 clothing brands with engaging social media campaigns. Budding Fashion Brands Killing It On Social Media Everlane Everlane began in 2010 as a response to the lack of innovation in the retail space. Combining Tech and Fashion In 2012, Vogue Magazine spoke with founder Michael Preysman about his innovative brand. Understanding the Power of Social Media More than that, Everlane quickly established itself with a rapidly growing audience in part because of their stream-lined approach.
40 Essential Social Media Marketing Statistics for 2017 As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017! Social Media Demographic Statistics 1. 75% of male internet users are on Facebook as well as 83% of female internet users. 2. 32% of teenagers consider Instagram to be the most important social network. 3. 4. 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less. 5. 81% of millennials check Twitter at least once per day. 6. 7. 22% of the world’s total population uses Facebook. 8. 9. 10. Social Media Usage Statistics 1. 2. 3. 76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015. 4. 5. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day. 6. 7. 8. 9. 10. Social Media Business Statistics 1. 2. 4. 5. 2 million business use to Facebook for advertising. 6. 9. 10. 1.
How Social Media has changed the Fashion Industry | Run2 Fashion Week 2017 is currently on its last leg in Paris, having already taken in New York, London and Milan. And if Paris is anything like the preceding shows, we can expect to see front rows made up of Instagram celebrities, bloggers and ‘influencers’, and photos of the very latest looks appearing online within seconds of them having strutted down the catwalk. This is fashion 2017-style, and it illustrates a change in the industry that’s been brewing for years. Social Presence is Power Recently it was revealed that Brooklyn Beckham would be photographing Burberry’s latest fragrance campaign. But dive a little deeper, and there might be more than simple nepotism at play here. This is a prime example of how social media has shaken up the fashion industry. Another great example of this is the current crop of ‘top models’- the likes of Gigi Hadid and Kendall Jenner. Seen through a screen This trend for immediacy has changed the way in which we consume fashion.
How social media is transforming the fashion industry Image copyright Brooklyn Beckham/Burberry When Brooklyn Beckham revealed on his Instagram feed that he would be photographing Burberry's latest fragrance ad campaign, the outrage was palpable. Commentators rushed to criticise the fashion house's choice of the 16-year-old son of David and Victoria Beckham for the shoot, instead of an established industry professional. "Insulting to every artist out there"; "completely disrespectful to the artist community"; and "so tired of these celebrities buying their kids into everything" were some of the printable reactions. But Burberry boss Christopher Bailey suggested it might have been Brooklyn's 5.9 million Instagram followers, rather than his parents, that got him the gig. "Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work," he said. Image copyright Brooklyn Beckham / Burberry Model behaviour The influence of social media has also rapidly changed how models are chosen.
Demographics of Social Media Users and Adoption in the United States Social media use over timeWho uses social mediaWhich social media platforms are most popularWho uses each social media platformHow often Americans use social media sitesFind out more Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below. Social media use over time When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Copy and paste the below iframe code into your own website to embed this chart. % of U.S. adults who use at least one social media site Source: Surveys conducted 2005-2018. Pew Research Center Who uses social media As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Age Race Gender Income Education Community Find out more