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You Are Not So Smart How a Clear, Worthless Stone With a Brilliant Marketing Campaign Conquered the World Alcohol is often praised as a recession-proof industry. In times of economic woes, we spend what little money we have to drown our sorrows. In times of great fortune, we celebrate generously with imbibed cheer. Libation, in all its forms, has permeated civilizations for millennia, interlaced in song, dance and feast … so in a very human way, the product’s consistency makes sense. Despite what the Tiffany’s receipt might suggest, diamonds have no inherent value. In the mid 1800s, diamonds were an actual rarity mined solely in India and Brazil. Sensing the untapped opportunity before them, several mining companies joined into a conglomerate, establishing a virtual monopoly in South Africa called “the De Beers Mining company." Wanting to turn America into its next big market, De Beers met with advertising agencies to form a battle strategy. Don Draper couldn’t have orchestrated a better campaign. This is the hidden history of the diamond invention.

Laughing Squid Links Public News List Key: Meeting Journal Funder Showing releases 1-25 out of 453. Public Release: 7-Nov-2014 PLOS ONEIodide protects against dangerous reperfusion injury after heart attack A potentially groundbreaking study by Fred Hutchinson Cancer Research Center scientists, published online today in the journal PLOS ONE, suggests that the worst effects of reperfusion injury may be prevented with a safe, simple solution: a dose of iodide, a chemical form of the element added to ordinary table salt. Defense Advanced Research Project Agency Contact: Kristen Woodward 206-667-5095 Fred Hutchinson Cancer Research Center ObesityWeek2014Preschoolers eat healthy when parents set rules about food, UB study finds Preschoolers whose parents have rules about what their children can and cannot eat have healthier eating habits than those raised without such rules, according to a new study by pediatrics researchers at the University at Buffalo. National Institutes of Health The Vitality Institute

Prospero Neil Fraser Alternatives to Valium Today I learned something new.