The Ultimate Cheat Sheet for Expert Twitter Marketing With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert. 1. 2. 3. 4. 5. 6. 7. share your content on Twitter by adding Tweet Buttons to your blog, individual blog articles, landing pages, and any other content you create. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.
Weak Economy Is a Boom Time for Financial Scammers Back in 2009, when Teresa Yeast's husband was laid off from the job he had held for 17 years, she began searching for ways to earn some money. But with two disabled children to care for, she knew she couldn't work outside the home. One day Yeast (pictured, right), 45, noticed an ad in an area newspaper looking for people to work from home creating tiny pins shaped like angels out of beads and ribbon. When the same ad for Darling Angel Pins appeared in her local paper in Platea, Pa., she decided to investigate. Online, she found an attractive, professional-looking website. The money sounded good, too. Yeast mailed her $500, received a box of supplies -- and became one of the millions of Americans victimized by financial scams. Consumer fraud -- the intentional deceit of a consumer -- is nothing new, unfortunately. In 2010 more than 1.3 million Americans complained of consumer fraud. The Dawning Realization That You've Been Had A Shocking Number of Scam Artists Tailoring the Cons to the Times
The Ultimate Facebook Marketing Cheat Sheet Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base , it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. 1) Create a Business Page, Not a Profile First things first. 2) Claim Your Page's Vanity URL Once you've created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. at . 3) Add a Creative Cover Photo Facebook's new page design enables you to feature a 851 x 315 pixel 'cover photo' at the top of your business page. 7) Star or Hide Posts
How to Discover Your True Path in Life We were all moved, and many of us shaken, by the loss of Steve Jobs last week. He inspired us with his vision, his passion for his work and his creative genius. We cheered him when he battled back from being fired at Apple. We so badly wanted him to win his ultimate battle with his unrelenting foe. In reflecting on his life and his beliefs, many of us watched the 2005 Commencement Speech Steve Jobs gave at Stanford University . Your time is limited, so don’t waste it living someone else’s life. and Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads off the well-worn path. Steve Jobs is imploring these graduates to discover their True Path in life. This was the biggest surprise of all and the most valuable lesson. I have learned the critical importance of spending quiet time each morning being still, quieting my mind, and being open to what my heart wants to tell me. I know how difficult this can be.
The Ultimate Google+ Cheat Sheet Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. Google+ Vocabulary: Quick Reference Glossary Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts Hangout – a platform for group video chatting and collaboration that is used by Google+ members Circle – the method of organizing connections into groups for more targeted sharing and better privacy Google Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much more Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. Chat – a method for sending short messages to other Google+ members who are also signed in to Google+ Comment – a response to a user's Google+ post The Basics Google+ vs. Google+ 101
Resume Tips for College Students If you are a college student looking for a job or internship your resume can look just like everyone else's and that can make your job search challenging. What can you do is to get your resume noticed when all the candidates are basically equal when it comes to their educational background? First of all, you can, and should, do more than just go to class. Add as much experience to your resume as you can - volunteer, intern, work, and/or join school clubs and organizations. Getting additional experience will not only bolster your resume. The next step is to make your resume stand out from the competition. Related: College Student Job Search Tips | College Student Interview Tips | Top 15 Jobs for College Students Image Copyright Getty Images Comstock
How to Setup Social Media Discussion Groups for Business Is networking a big part of your job or business? Have you participated in or considered starting a discussion group? The good news is LinkedIn, Facebook and Google+ all offer options. In this post, we’re going to look at how social media groups work for businesses and how you can benefit from them as both an owner and a participant. #1: Google+ Communities Let’s start with the newest kid on the block for social media groups: Google+ communities. Benefits as a Member One of the nice parts about Google+ communities is that you can participate in them using your personal profile or your business page—an option you won’t find on any other social network. Google+ page participating in a Google+ community. The challenge for any member of a community, including businesses using their page, is getting past the Google+ community moderation filter. Benefits as an Owner When your business creates a community, you get some perks as well. Google+ community listed on your business page. #2: Facebook Groups
3 Ways To Uncover A Hidden Job Most candidates begin their job search online; but did you know that the majority of the jobs in the United States and other countries are never advertised online? In fact, it is estimated that 85% of all available jobs are filled before they ever reach the help wanted section. By learning the secrets to finding these potential opportunities, you can unlock a treasure trove of opportunities. While the economy is still not what it once was, unemployment among white collar workers is at roughly 6% rather than the dismal 9%+ that we often hear about in the media. What this means is that there are jobs to be had, even if the market is a little tighter! If you are thinking of taking a new step in your career, here are a few tips to help you uncover a ‘hidden’ role, despite less than ideal economic circumstances: Identify Your Target Companies When looking for a new opportunity, the first step in the process is to identify the types of companies where you would like to work.
How to Create Marketing That's Actually Helpful [Printable Checklist] Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! News? Now more than ever, brands are using the same digital real estate we all use to connect with peers, friends, and family to reach consumers. Jay Baer, a marketing strategist, speaker, and author of a new, New York Times Best Selling book called Youtility: Why Smart Marketing Is About Help Not Hype, says this social media melting pot of brands, friends, and family creates an “invitation avalanche:” everyone and every brand is inviting you to read this, watch that, “like” it, then share it. We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. If as a company you become massively useful, your customers will keep you close in their digital watering holes, just like friends and family. Here’s what it looks like.