Breaking Up with Facebook: Where Are Brands and Young Users Going? “We’d love to say ‘It’s not you, it’s us’ but it’s totally you. Not to be rude, but you aren’t the smart, funny social network we fell in love with several years back. You’ve changed. A lot,” wrote delivery service Eat24 in its breakup letter with Facebook. Eat24 is one of the many brands reevaluating its relationship with Facebook as the site continues to make changes to the algorithm that affects organic reach. That means that even if your brand page has a million fans, only around two percent of those fans will see anything you post… unless you pay for it, of course. Shifting Facebook to a fully paid platform will most likely also shift the types of content you’ll see on Facebook from brands. In short, we’re about to see a whole lot of ads. Of course, paying to boost Facebook posts is not in every company’s budget, especially for smaller business or non-profits. Young users are looking to other platforms via iStrategy Labs So where are all the young people going?
WORDOID - Creative Naming Service 7 Steps To Get Press Coverage For Your Startup The following post is a summary of How To Get Media Coverage For Your Startup: A Complete Guide, a guestpost I wrote for Dharmesh Shah on Onstartups. Getting stories written up for your startup isn’t easy. Nonetheless, it’s one of the most important things, especially during your early days I found. The below tips have helped us to get Buffer written up, well over 40 times on Mashable, TechCrunch, GigaOm and co. in the last 9 months. 1.) One thing I’ve found is, if you start publishing regularly on your own startup blog, two things will happen: You will understand a writer’s point of view. 2.) “Mashable doesn’t cover you a writer does!” This is one of the most valuable lessons I have learnt in over 40 stories that Mashable, TechCrunch and co. have written about Buffer. Become genuinely interested and understand what they like. 3.) These people are seriously busy. 4.) Only now would I suggest you get onto the email pitch, do steps 1-3 before that. 5.) Here are 7 steps to follow: 7.)
Free Online Keywording Tool, IPTC editor, suggestions for photo tags New keywording tool Try the new FREE iStock keywording tool with cloud backup - offering AI keyword suggesting, auto categories and bulk-edit features. This is a must for all serious stock-contributors - go to qhero.com This tool will suggest keywords based on similar images, and it lets you compare keyword popularity. How does it work? First you type in several basic keywords that describe the image you want to keyword. About using this site: Please respect that you are not allowed to use this site for providing a service that you sell to another person or company.
The Fast Track to Start-Up Life Suppose you're sitting around your hometown, whether it's Poughkeepsie or Pensacola, with big dreams of start-up life in Silicon Valley but only a modest amount of tech know-how and absolutely no idea of how to get where you want to go. Do you head to university or sign up for a graduate course to gain the skills you need? Do you pack your bags for the Bay Area and pray you land on your feet? Both paths are risky. Lachy Groom suggests there may be a better way. Already a veteran of several start-ups at the tender age of 17, Groom desperately wanted a life of entrepreneurship in America's tech hub but being from Perth, Australia, he was, well, as far away from the action as you can get geographically. Groom signed up and never looked back. How intense? The payoffs for the hard work can be substantial, though. "We were ready for entry-level programming positions," by the end of the bootcamp Groom reports. So who is right for Dev Bootcamp? "You need tech context.
The Ultimate Guide to Using Tags and Hashtags Effectively Denis Duvauchelle is the CEO and co-founder of Twoodo, the ultimate online collaborative tool. Why does researching [hash]tags matter? Whether it’s blog articles, publications, videos, images, podcasts, infographics or simply the text of your website, your content wants to be found. Your content needs to be found. The main difficulty is that there are so many of these being published every day that yours is becoming increasingly hard to find. 2014 will be the year of the content marketing deluge. Researching the right keywords, expressions, tags and hashtags is more essential than ever. Here, we will explain how tag research is related to your core keywords, and how it is an essential growth hack. But first a little fact. FacebookTwitterFlickrGoogle+SquidooYouTubeInstagramKickstarterTumblrFriendfeedWaywireDiasporaToutVineApp.net What do keywords, tags and hashtags do? The keyword or keyphrase is the key information that your content is about. Image credit: Larry Kim ut what can you do?
The Founder's Library Welcome. This collection of articles is hand-picked to provide actionable advice, useful insight, or practical tools and techniques for startup founders. If you are a founder, or you want to become one, this collection is for you. It contains the kind of advice that I wish I'd had when I got started with startups, years ago. More about the Founder's Library. The Articles
Post Smarter: The Best Times to Use Social Platforms (Infographic) Almost every small business, 81 percent, is on social media, and 94 percent of them use these social platforms for marketing purposes (attracting clients and building a brand), according to research from LinkedIn. As social media usage becomes ubiquitous, the rate will only continue to grow, as more small businesses use Facebook pages and Twitter as their main platforms for communication, even more so than their websites. Related: What Day of The Week Will Your Company Be Mentioned Most? (Infographic) The LinkedIn study and SumAll data further find social media’s importance to “hyper growth” companies (those with significant year-over-year growth). Once small businesses are on social media they need to then figure out how to leverage each platform to meet their goals. What many small business owners and managers overlook is the “when” of social media posting, not just the “what,” “where” and “why.” Click to Enlarge+ Related: 5 Social Media Tricks to Boost Your Business
Lean Startup Early business development tool Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks and sidestep the need for large amounts of initial project funding and expensive product launches and financial failures.[2][3] Overview[edit] Precursors[edit] Lean manufacturing[edit] Lean manufacturing was later applied to software as lean software development. Customer development[edit] Principles[edit] Minimum viable product[edit]