The Earth Institute - Columbia University Unearthing a Lost World Before the Dinosaurs Northeast Already Hit by Climate Change, Says Major U.S. Report Denning Will Receive Presidential Award for Outstanding Teaching Panama Rocks Sustainability Management Alum Works to Bring Electric Vehicles to NYC April25 2014 Student Research Showcase Sustainability Essentials Training Drilling to find the originsof the South China Sea The Path to Sustainable Development Faculty Profile: Ruth DeFries Veille Technologique Pugwash Conferences on Science and World Affairs
Competia • How intelligent is your company? Department of Economics at SOAS, University of London Department of Economics The study of Economics at SOAS started in 1962, as a section in the newly established Department of Economic and Political Studies. The Department was divided in October 1990, when the Department of Economics was formed. The Department of Economics is one of the country's leading departments specialising in the economics of development and growth. The Department of Economics' strengths are recognised internationally and, as a consequence, it has received large amounts of funding for its teaching and research activities from a number of international organisations. Why Study Economics at SOAS The department now has one of the largest concentrations of development economists in the UK. The SOAS library is an important resource, containing a unique collection of literature on Asia and Africa, as well as a wide selection of books relating to economics and development economics. Contact:
Comprendre le Brand storytelling en 3 exemples ! Qui n’a jamais dépensé 90% de son budget publicitaire en achat média et seulement 10% en création ? Plutôt que de consacrer des montants astronomiques en achat d’espaces publicitaires, il est préférable de construire et d’entretenir une histoire de marque forte. Vous savez, ces détails qui font qu’on achète une marque pour ce qui se cache derrière son logo et pas seulement pour des raisons rationnelles. Le brand storytelling intervient à ce moment, en donnant de la consistance à une marque et en lui permettant de faire évoluer son positionnement dans le temps tout en restant soi-même. Mais attention, n‘allons pas croire que ce phénomène est nouveau. Penchons-nous sur trois cas de brand storytelling qui ont marqué l’histoire de la publicité et qui apportent un éclairage sur les campagnes actuelles. BMW The Hire, première action de brand content digitale. En 2001, BMW lance une véritable révolution. Benetton, de l’amour au désamour de son storytelling Nike, le changement gagnant
Fostering Peace, Cultivating Justice, Creating a Safer World - Institute for Peace and Justice of the University of San Diego’s Joan B. Kroc School of Peace Studies News Briefs April 3, 2014 IPJ Links Schools for Peaceconferencing Simulation Partners of the IPJ’s WorldLink program and Nepal Peacebuilding Initiative are teaming up this spring for a peaceconferencing simulation. Using an online platform, students from The Bishop’s School in La Jolla and Budhanilkantha School in Kathmandu, a partner of Today’s Youth Asia (an IPJ local partner), will take the role of different key actors and propose ideas for combatting the issue of human trafficking. Learn More March 27, 2014 IPJ Program Officer Speaks at Rotary Event On March 26, IPJ Program Officer Chris Groth spoke at the Encinitas Rotary Club about Nepal’s November 2013 elections and his experience as a Short-Term Observer with The Carter Center’s International Election Observation Mission in Nepal. Learn More March 25, 2014 IPJ Interim Director Named to Women's Hall of Fame Learn More Stay Informed Receive the latest News & Events Subscribe Peace & Justice Update Giving to the Joan B. Make a Gift Multimedia
McKinsey Quarterly: Strategic Principles for Competing in the Digital Age - Growthink: The Stream The board of a large European insurer was pressing management for answers. A company known mostly for its online channel had begun to undercut premiums in a number of markets and was doing so without agents, building on its dazzling brand reputation online and using new technologies to engage buyers. Some of the insurer’s senior managers were sure the threat would abate. For many leaders, this story may sound familiar, harkening back to the scary days, 15 years ago, when they encountered the first wave of Internet competitors. The digital technologies underlying these competitive thrusts may not be new, but they are being used to new effect. As these technologies gain momentum, they are profoundly changing the strategic context: altering the structure of competition, the conduct of business, and, ultimately, performance across industries. Opportunities and threats Digitization often lowers entry barriers, causing long-established boundaries between sectors to tumble. 1. 2. 3. 4. 5. 6.