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Shopper Culture: Promotion
While St. Patrick’s Day might not drive sales as large as other holidays, it is a holiday that people love to celebrate! And although the holiday falls on a Monday this year, it doesn’t seem to be slowing fans of the holiday down. According to a National Retail Federation study administered by Survey Analytics, 55% of Americans plan to celebrate St. Patrick’s Day in some way. Much of this spending is going toward parties at the bar. Infographic credit: blog.surveyanalytics.com Many prefer spirits, and 19% of shoppers are planning to celebrate with hard liquor. Beyond the bars, retailers of all types are taking advantage of St.
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