http://socialmediaweek.org/event/
Ex-Apple Designer Creates Teaching UI That "Kills Math" Using Data Viz We hear a lot of design manifestos around here. But Bret Victor's stuck out: He wants to kill math. He's no Luddite, though -- he thinks mathematics is one of the most powerful, transcendent ways humans have for understanding and changing the world. What he wants to kill is math's interface: opaque, abstract, unfamiliar, hard. "The power to understand and predict the quantities of the world should not be restricted to those with a freakish knack for manipulating abstract symbols," he writes. Now he's created a prototype iPad interface that turns differential equations into something that doesn't feel math-ey at all: visual, intuitive, and touchable.
Are companies on the button with their online sustainability programmes? In 2010, Pepsi created a lot of fizz in the advertising world by choosing to bypass the Super Bowl — the biggest event in the brand-marketing calendar. Instead it created an ongoing corporate social responsibility (CSR) programme, The Pepsi Refresh Project. This gained huge traction through social media and set a benchmark for how companies would communicate CSR and sustainability online.
Yvonne Cagle (6/2007) Yvonne Darlene Cagle, M.D. (Colonel, USAF) Space and Life Sciences Directorate Johnson Space Center PERSONAL DATA: Born in West Point, New York, but considers Novato, California, to be her hometown. What BP could teach you about social media smarts Home » Editor's Comment, Training An interesting new ranking arrived in my in-box Thursday morning grading the most social-savvy FTSE 100 companies. In the top 10 were plenty of brands you’d expect – Marks and Spencer, Burberry, Unilever and Intercontinental Hotels. Also making the cut was Big Oil. Improbably, both BP and Royal Dutch Shell had cracked the top 6 of the FTSE 100 Social Media Index. Brainstorm Tech 2012 To view select sessions from 2012 Fortune Brainstorm TECH on demand, click here. Registration is complimentary and required. To read session wrap-ups, blogs and more on Fortune.com, click here.
e-Learning : Think like an Editor Today’s communications professionals have the ability to reach a global audience with a single Tweet. But so too to do your biggest rivals and critics. It very much is a published or be damned world we live in. In the always-on world of social media communication core editorial skills help brands build successful engagement with their target audiences and community giving them information that is useful, informative and entertaining. This introductory editorial training workshop - split into four online modules - will teach communicators the basics of thinking like a social media editor including: Mr. Harry C. Hui The brands under management include Pepsi Cola (China's #1 Cola drink), Gatorade, Tropicana, Dole, 7UP, Mirinda, Starbucks as well as other locally developed brands. For the past decade, Harry C. Hui has been at the forefront of the media and music industries in Asia. Under leadership, WCM scored numerous #1 hits across the region and won Publisher of the Year awards in Hong Kong, Singapore and Malaysia from 1996-1998. As Executive Vice President and Managing Director of MTV North Asia, was responsible for the channel's developments in China, Hong Kong, Korea and Taiwan.
50 Fastest Growing Brands Serve a ‘Higher Purpose’ New research on the world’s 50 fastest growing brands found a cause-and-effect relationship between a brand’s ability to serve a higher purpose and its financial performance. Brand consultants Millward Brown and former Procter & Gamble marketing officer Jim Stengel developed the list of 50 brands, which they say built the deepest relationships with customers while achieving the greatest financial growth from 2001-2011. Furthermore, investment in these companies – the Stengel 50 – over the past decade would have been 400% more profitable than an investment in the S&P 500. The list includes numerous brands with strong reputations for sustainability, such as Method, Seventh Generation, Stonyfield Farm and Chipotle.
Shanghai President's Lecture with Harry C. Hui About the Lecture Join the Berlin School of Creative Leadership for an exciting President’s Lecture on Monday, May 14th with one of China’s most impressive media leaders, Mr. Harry Hui, Founder and Managing Director for CP Equity Partners, a brand management and private equity firm specializing in bringing international brands to Asia. Mr. Hui has led a successful career in the media and advertising industries as former President of Universal Music for Southeast Asia, former Executive Vice President of MTV North Asia, and former Chief Marketing Officer for Pepsico Greater China. Mr. Hui will speak at the Berlin School’s Asia Module President’s Lecture in Shanghai, where he will be talk to Berlin School participants and members of the local Shanghai creative industries about his experience growing companies in the advertising, branding and media markets in Asia, and how creative leadership is used in Asia’s rapidly growing consumer goods industry.
How ‘good’ does a shampoo need to be? In today’s world CSR programmes have become a useful salve for a troubled corporate conscience Until recently, I thought that Unilever was a company whose primary purpose was to make products such as shampoo. No longer. Last week, I chaired a panel of business leaders on the sidelines of the World Economic Forum in Davos. And during that debate, entitled “The Future of Business”, it became clear that most business leaders do not really want to talk about the grubby financial realities of business these days, or, at least, not at Davos. Cheat Sheet For Hiring And Paying Professional Speakers Rinku Sen - Pop!Tech 2009 - Camden, ME. Image by kris krüg. Sometimes hiring and securing a professional speaker can feel like navigating a maze.
Setting the Standard for Corporate Responsibility and Sustainable Development - Top Five Misconceptions About GRI Reporting 2012-02-16By Anna Ashbaugh, Associate, Advisory Services The Global Reporting Initiative’s sustainability reporting Guidelines (G3.1), while widely applied, are often misunderstood. With nearly 200 pages of guidance and detailed technical protocols, it is easy to lose sight of the purpose of reporting, which is to be accountable to stakeholders and drive performance. 1. A GRI “A” level means leadership. The “A” is part of the GRI Application Level system that indicates the extent to which the Guidelines have been applied in sustainability reporting.
Australian Ideas Worth Spreading 2014 Speakers & Performers From using maths to find your perfect sex partner to making failure your best friend, 16 Australians will share their remarkable ideas and stories at the Sydney Opera House for TEDxSydney on 26 April 2014. The Story of Compassion ‘Compassion’ is a 45 minute song cycle for solo voice and symphony orchestra, a collaborative project between Nigel Westlake and Lior. Nigel Westlake left school early to pursue a performance career in music, touring Australia and the world with ballet companies, a circus troupe, chamber music ensembles, fusion bands and orchestras.
The Future of Sharing on Facebook, Twitter and Google+ Users of social networks are getting tired of sharing — but that doesn't mean sharing is on the decline. A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing. Digital agency Beyond released the study for Social Media Week, along with the below infographic.