always branding. always on. America's Most Social Small Business Is... For those of you who have followed along with our America's Most Social Small Business challenge, you know that it's been a fierce competition from the get-go, with 32 small businesses all over the country duking it out to claim the title of the most socially savvy. After some tough choices and hours of deliberation, the championship round has arrived. In this final match-up, we examined the social presences of our final two competitors — Sevenly, a cause-oriented apparel company, and Plated, a chef-designed food delivery service — in order to determine which, in fact, is most deserving of the title. Image: Mashable composite Drumroll please... The final showdown It's notable that both of the companies in the final championship are ecommerce brands, highlighting that when businesses exist exclusively online, the messaging needs to be up to par. The winner In the end, Sevenly emerges victorious. Congratulations to Sevenly on the win. The runner-up Honorable mentions
The Book of Symbols: Carl Jung’s Catalog of the Unconscious by Kirstin Butler Why Sarah Palin identifies with the grizzly bear, or what the unconscious knows but doesn’t reveal. A primary method for making sense of the world is by interpreting its symbols. We decode meaning through images and, often without realizing, are swayed by the power of their attendant associations. A central proponent of this theory, iconic Swiss psychoanalyst Carl Gustaf Jung, made an academic case for it in the now-classic Man and His Symbols, and a much more personal case in The Red Book. Beginning in the 1930s, Jung’s devotees started collecting mythological, ritualistic, and symbolic imagery under the auspices of The Archive for Research in Archetypal Symbolism (ARAS), an organization with institutes throughout the U.S. You can browse through ARAS via a list of common archetypes, or search by word, producing a cross-indexed result with thumbnail images and a timeline of where and when that idea appeared throughout history. Donating = Loving Share on Tumblr
Image/Cultural Complex Research | ARAS Many artists create images that reflect the social, political, and religious conflicts of their times--and these conflicts are often the expression of cultrual complexes in the collective psyche. (click to explanatory article on concept of cultural complex) This research project invites you to contribute examples of this type of symbolic imagery to ARAS Online. C.G. Jung's Red Book has brought renewed focus on Jung's ability to express himself in images. He wrote the Red Book at a time of deep personal and professional crisis. The goal of this research project is to engage all our users in an interactive participation with ARAS Online by extending you an invitation to contribute images and commentary on cultural complexes that have captured your imagination. Please send your submissions to firstname.lastname@example.org
Startup Marketing And How Emotion Drives Customer Action Editor’s note: Kobie Fuller is a principal at Accel Partners. Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It’s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling. Humans are intrinsically wired to connect with stories. Digital media has leveled the marketing playing field – savvy startup marketers can tell compelling stories with equal impact as their larger competitors. Many companies know exactly what they do and communicate it well (“we make X app”), but few companies advocate the why (“we believe that people should have an easier way to communicate with the people they love”). It is easier to build marketing around the former (what), but storytelling originates in the latter (why). Emotion vs.
untitled The Psychology of Prices The fascinating infographic we share today focuses in on the psychology of pricing strategy. In other words: do the actual pricing options provided to a consumer influence overall buying behavior? It turns out the answer to that is a “yes”, and studies show that the extent to which it is a factor in buying decisions is actually very significant. Aside from just being interesting information, we reckon that there is a parallel with finance and investing as well that may be worth a look. Investors, like customers, like to get value with what they buy. This “perceived value” changes based on the options offered. What biases do investors or speculators have towards securities that are perceived to have “value” in a given instance? This is a question worth some self-reflection, because sometimes investors can be their own worst enemies. Original graphics by: Blog-Growth Embed This Image On Your Site (copy code below): Related You vs. How do you stack up against Warren Buffett?