Internet Sacred Text Archive Home How to Make / Create Your Own Website: The Beginner's A-Z Guide to Starting a Website The essential step by step guide on how to set up a website by Christopher Heng, thesitewizard.com This tutorial shows you how to make or create a website. It is intended for the beginner and layperson, taking you step by step through the whole process from the very beginning. It makes very few assumptions about what you know (other than the fact that you know how to surf the Internet, since you're already reading this article on the Internet). As some steps are more involved, this guide also links to selected relevant articles on thesitewizard.com that you will need to click through to read for more information. The Essential Step-by-Step Guide to Making Your Own Website Get Your Domain Name The first thing you need to do before anything else is to get yourself a domain name. Conclusion Naturally the above guide is not exhaustive. Copyright © 2006-2016 Christopher Heng. Do you find this article useful? This article is copyrighted. It will appear on your page as:
HTML Colors 5 tips to keep visitors on your website How can you attract and keep users on your website? Follow these five tips. You’ve poured over each page of your website. Experiencing high bounce rates on a website – that is, having a large numbers of visitors fail to engage with more than one page – can be an immensely frustrating, and for businesses which rely on online trade, an immensely costly problem. In order to check your own stats, simply visit the designated Google Analytics control panel for the website. 1. Walls of unbroken text will have even the most fascinated visitor clambering to get away. Don’t go over five sentences per paragraphUse subheadings to differentiate sections or ideasAdd bold quotes for particularly relevant and snappy sentences between paragraphs Deliver the most interesting facts as clearly and break them down to concise bullet point lists if and where possible. 2. Varying the way that information is delivered is a great way of keeping people interested. 3. 4. 5. Picture source
Google keyword advertising is waste of money, says eBay report | Technology An eBay report suggests advertisers are wasting money on Google keyword advertising – the basis on which Google has built its commercial success. Photograph: Joel Saget/AFP/Getty Images Businesses may be wasting billions of pounds a year buying up keyword advertising on search engines such as Google, a new report has claimed. The study by auction website eBay claimed that most of the money spent buying up search terms was a waste of time and had little effect on sales. Google has built its business on the back of persuading advertisers to buy keywords – such as their company name or a term such as "insurance" or "Christmas" – to get a link to their website high up on Google search rankings. Spend on search advertising in the UK alone is worth about £3bn a year, with Google accounting for around 90% of that. "This implies that brand keyword advertising has neither persuasive nor informative value to well-known corporations."
27 ways to raise your company's profile Here are 27 ways to boost brand awareness, according to Catherine Woods - Best of Real Business 1. Consider stunts Stunts may be risky but they can be very effective if done in a witty and relevant way, says author and “ideas man” Shed Simove. “The best are those that show you have the skills relevant to what a person wants,” he says. Ling’s Cars founder Ling Valentine put a missile truck on the side of the A1 motorway to promote her firm. 2. On occasion, it’s good to change tack, says Ronnie Bartlett. "There’s a lot of trade involved in the festival over the week; punters get to try our products. 3. Simove recommends adding a personal touch to your offering. “One time, to win a client, I found out all about the company’s boss, discovered his favourite character in Coronation Street was Mike Baldwin and then got the actor in question to sign a photo with a special message on it.” 4. It’s an oldie but a goodie. 5. One of the services Rostrum Communications offers is “personal” PR. 6. 7. 8.
Want To Get Rich? Do It Yourself: CNBC Ah, the dream to be rich. It's a simple albeit complicated desire for which many wish, yet few achieve. The definition varies, monetarily one person's million could be another's $100,000, but are the odds of becoming rich better if one works at a large firm or corporation—or works for oneself? More people did turn to their own, independent initiative in order to earn a living after unemployment spiked because of the Great Recession of 2007-2009. The number of people who were self-employed in March 2011 and who had been jobless the year prior was 5.5 percent; that's an increase from March 2006 when that figure was just 3.6 percent, according to a report by the Small Business Administration. More from CNBC:-- How NOT to fail-- Business transformations: The good, bad, and ugly-- Getting rich on a handshake deal That same report shows that about half of all small businesses fail within the first five years. (Read more: Making millions on nothing but a handshake) Revolutionizing an industry
SEO guide to Google Hummingbird The announcement of Google Hummingbird, the latest addition to the Google menagerie, caused panic for webmasters everywhere. However, when it was revealed that Google’s Hummingbird – the biggest change to Google’s core algorithm in twelve years - had been in operation for almost two months, this seemed to quash any SEO-related hysteria. Though Hummingbird is predicted to affect around 90 per cent of sites online, its delivery went largely unnoticed. What’s different? Hummingbird was formed to cater for ‘long tail’ search queries; the existence of which is set to escalate over the coming years. Hummingbird also aims to return search results which have a geographical context to the user’s location, particularly queries done via a mobile device. How to stay on the right side of Hummingbird It’s certain that this latest update offers big benefits for local businesses in particular. 1) Content The case for on-site, quality content has never been more important. 2) Technology 3) Social signals
Reputation management: Knowing where all the bodies are buried Reputation management is often mistakenly associated only with negative publicity, but it should be a key part in every company’s communication and marketing strategy. From forging a strong reputation for being the thought leader in its market to protecting its interests the attack of unscrupulous individuals or disenfranchised users, reputation management needs to be carefully thought through, expedited and then managed on an on-going basis. So why do we respect some brands and not others? Yes, positive track record and user experience are right up there with brand awareness and perceived success, but it’s also about how the brand communicates to the market. But, if you’ve really messed up, then now would be a good time to hold your hands up, admit to your shortcomings, apologise where applicable and limit any damage with a positive, but conciliatory comment. Now is also the time to be really honest with your PR people (under the strictest NDA of course) and let them know everything.
Here's How Successful Investment Banks Increase Deal Flow All business development efforts have an ultimately simple aim: increase deal flow. But what strategies have the biggest payoff? How can banks balance competing opportunities and goals? Axial’s dedicated team of business development consultants works with scores of investment banks across the world on a regular basis. We surveyed the team to learn more about secrets to success from their most successful clients, challenges that today’s banks face, and more. Integrating Online and Offline Efforts Successful investment banks are well-oiled business development machines, integrating time-honored networking strategies with new online opportunities seamlessly to win on multiple fronts. Says Axial BD consultant Caitlin Walker, “The most successful bank I work with is extremely sales-minded, and calculates their prospecting by the numbers. Proactive outreach is key to increasing the top of the funnel. Whether online or over the phone, a warm introduction is key to a successful outbound effort.