Radical Keyword Research Part 1: ScrapeBox Suggestion Mining Now that the AdWords keyword tool has been dumbed down, we’ve received many inquiries seeking updated advice regarding keyword research best practices. For those depending solely on Google’s free tool, the new reality is stark. In truth, it’s not that radical a change for many pros, because we’ve always used an assortment of tools– mild to wild–to build out our KW baskets. Over the coming weeks, we’ll be sharing alternative keyword research tools and techniques. Search Suggest Keyword ResearchThese days, from iTunes and Facebook to Google, Bing, Amazon and YouTube, search engine proprietors have learned to herd users. At search marketing conferences, speakers have encouraged us for years to keep search suggestions in mind for keyword research. That’s all changed now with the discovery of ScrapeBox, a killer-app’ dark arts tool programmed and maintained by a polite and mysterious person in Australia, who won’t tell me his or her first name. Choose the engines. Let’s get fancy.
Majestic SEO – Open Site Explorer Shootout! There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. So with their help, we built out a plan for what Dixon started to call “Pistols at Dawn with Rand”. Structure of the “Shootout” Here are the main elements of how this was done: 1. The role of these people was to share their experiences with both tools, and address a number of questions that would also be picked by Dixon and Rand. 2. 3. 4. The Panelists Our panelists were well selected by Dixon and Rand, and they did an awesome job in providing their thoughts on the two products. Richard Baxter is the founder of SEO Gadget, an SEO agency specialising in large site architecture, conversion rate optimisation (CRO), keyword research, technical SEO, infographics, content development and most of all, link building in competitive industries.
Best in Show: Tools for Building Links If you’re anything like the Outspoken Media team, you use tools every day. Lots of them. We all have our favorites, and we like finding new ones to try out, but sometimes it’s helpful for someone to identify the good ones for you, and save you the time—and possibly money—you could spend trying them all out. And that’s what John Doherty is here to do. John asks for forgiveness for his voice. We have to know when to use them. The purpose of tools is to collect data. When a client comes to him for link building, he asks several questions: What Why Who/Competitor Research Outreach Scale Track There are two kinds of tools—paid and free. You can get at least 80% of the way there with free tools. When you’re starting a new campaign with a new client, you face a problem: What are we ranking for already? Analytics + Rankerizer (Free) He just found this recently. KeywordSpy (Free and Paid) It’s awesome. SearchMetrics (Paid) Rank Checkers/Trackers LinkDetective (Free) LinkResearch Tools Ontolo
The Broken Link Finder | Citation Labs