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Social Media Marketing By the Numbers [INFOGRAPHIC]

Social Media Marketing By the Numbers [INFOGRAPHIC]
Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, "Is that good?" Deutsch answered: "We told the client it was great, so it was great!" The Mitsubishi campaign ran almost eight years ago. Have things changed? More Business Resources from Mashable: Related:  social media - articles

Social Media for B2B Marketing Infographic | Internet Marketing Blog Here at Ecreative Internet Marketing, most of our clients are in the B2B market — largely industrial companies, which is a niche in which we are experts. Recently we’ve found ourselves fielding B2B social media questions more and more frequently — questions about Facebook, Twitter, and LinkedIn. So we decided to put together this simple Social Media for B2B Marketing infographic. The infographic gives a nice broad overview of the size of the major social media outlets, and then dives down into some very specific B2B data about B2B buyers and how social media affected lead generation for small to medium B2B businesses. We hope you find this B2B Social Media infographic as interesting as we do! Social Media for B2B Marketing Infographic Click the image for a larger version! Social Media for B2B Infographic A couple of the main points that this infographic makes about social media for B2B companies is that using social media is not just a B2C technique anymore.

How Consumers Interact With Brands on Facebook [STUDY] 12 exemples d’indicateurs de l’efficacité de votre activité sur Facebook et Twitter Bonjour à toutes et à tous. Lorsque l’on cherche à évaluer l’efficacité d’une présence sur les médias sociaux, on en vient souvent à entendre des phrases telles que « Ils ont 6.000 followers sur Twitter », ou encore, « Les gens adorent ! 10.000 fans sur Facebook ». Pourtant, lorsque j’avais posé la question sur la Fan-Page de sur Facebook, vous aviez été nombreux à dire que non, ces indicateurs ne sont pas pertinents. Nous le savons, dès qu’une donnée est à notre disposition, elle permet de générer plusieurs indicateurs d’un seul coup, en la couplant avec d’autres données. Avant de faire des choix, j’ai supposé qu’assister à un petit tour d’horizon d’exemples pourrait vous inspirer. 1. Un premier exemple d’indicateur auquel vous pourriez accorder de l’intérêt est votre nombre de porte-paroles sur Twitter. Comment obtenir cet indicateur : Twoolr est une plateforme française (cocorico) d’analyse de votre activité sur Twitter que j’utilise beaucoup. 2. 3. 4. 5. 6. 7. 8. 9.

Nissan Leaf This has been of one my favorite commercials this year. It’s super smart and makes me want this cute electric car. This concept of everything running on gas is genius. I love how the ad is directed like a “day in the life” video. Like this: Like Loading... President Obama Joins Foursquare Foursquare has just gained its highest-profile user yet: President Barack Obama. "The White House is now on Foursquare, a location-based social networking website, which is the latest way for you to engage with the administration," The White House said on its blog. "There are over 10 million people already 'checking in' around the world, and now you’ll be able to discover 'tips' from the White House featuring the places President Obama has visited, what he did there, plus historical information and more." The White House says that it will be posting tips about the president's visits around the country as he embarks on an economic bus tour across the Midwest. Obama joining Foursquare comes just hours after the geosocial network unveiled Tip Lists, a feature that lets users and brands bundle and curate their best tips into easy-to-follow lists.

10 informative B2B marketing infographics i've rounded up ten recent infographics on B2B marketing and related issues, including funnel optimisation, marketing automation, and B2B in social media. Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version... B2B content marketing (Buyersphere) B2B lead nurturing guide (EBM) LinkedIn strategies for B2B (Leadformix) B2B social media marketing (via Mashable) QR codes for B2B marketing B2B marketing strategies (KISSmetrics) B2B social media landscape (elearningexamples) Funnel optimisation (via MarketingSherpa) Use of LinkedIn by B2B marketers (mindjumpers) The current state of marketing automation (Funnelholic)

Nielsen Trust and Advertising Global Report July09 La vie secrète des adolescents dans les réseaux sociaux Yann Leroux revient sur un texte de danah boyd et Alice Marwick, où elles y expliquent que les jeunes sont soucieux de leur vie privée, contrairement à ce que les adultes pensent. Les adolescents se soucient peu de leur vie privée. Ils auraient la fâcheuse tendance à partager n’importe quel contenu avec n’importe qui. Ils ne prendraient pas suffisamment en compte que ce qui est écrit aujourd’hui peut être retrouvé demain, et ils auraient même la légèreté d’ignorer que 10 ans plus tard, des contenus en ligne pourraient leur coûter un emploi. Un texte de danah boyd et Alice Marwick – La vie privée dans les réseaux sociaux, les attitudes, pratiques et stratégies des adolescents [PDF] – fait le point sur les pratiques adolescentes en ligne. La vie privée est d’abord une histoire d’espace. L’espace privé n’est pas nécessairement un espace physique. Double discours Elles donnent un exemple qui est d’autant plus parlant que le procédé est souvent utilisé par les formateurs. Context is king 1. 2.

Discovery Channel’s show “Curiosity” Shows Ads with the same Theme Tonight I watched the premiere of the new show called “Curiosity” on Discovery Channel. I’d been excited to watch this after all of the cool ads they kept running throughout SharkWeek (which btw was super awesome and extra graphic this year.) I recommend this show to everyone because it’s so interesting and smart. Yes, I know this is a advertising blog, but I had to give credit where it’s due because I love shows that make me feel smarter after I watch them! During the show I noticed that all the commercials had a reoccurring theme: curiosity. I think it’s very cool that the commercials went along with the show’s theme. Like this: Like Loading...

5 Tips for dealing with social media burnout We’ve heard it for years. “There are just too many social networks to keep up with them all.” It seems like every six weeks there is a new network, or an update to an existing one, that takes time and effort to learn and get used to. Earlier this year, I felt this pain. With personal and professional community management responsibilities for Twitter, Foursquare, Facebook, Yammer, YouTube, Flickr, Google+, and my blog, I felt overwhelmed (unmotivated, at times) to give my accounts the attention they needed. I was able to work my way out of the rut by finding software that helped me aggregate and automate some of my interactions, taking breaks from social networks, and establishing some personal usage rules. 1. During the first onset of social media fatigue, I went out and found myself some third-party applications to help me monitor and interact with each of my accounts all in one spot. 2. The world won’t implode if you walk away from Twitter for a week; so why don’t you give it a try?

A Look at the Growing "Work From Home" Phenomenon [INFOGRAPHIC] Working from home is more prevalent and more widely accepted than ever. With 26.2 million teleworkers in the U.S. in 2010, the virtual workforce is expected to grow in coming years. For starters, 56% of senior leaders and hiring managers at Fortune 500 companies believe that the workforce will steadily or greatly increase at their companies, according to a recent survey by WorkSimple. The study findings outline the changing virtual workforce with a number of compelling stats and findings, as seen in the infographic below. Have you noticed an increase in the number of employees at your workplace that work remotely? Every week we post a list of social media and web job opportunities. Vice President - Digital at Edelman PR in Los AngelesSoftware Developer at Hulu in Los Angeles or SeattleAssociate Games Analyst at Arkadium in New York Infographic courtesy GetWorkSimple; thumbnail graphic courtesy iStockphoto/LajosRepasi

Online Ad Spending to Nearly Double to $50B in 2015 [REPORT] We knew that Internet advertising is on a strong upward trajectory. But now analyst firm eMarketer is predicting double-digit growth through 2015. Spending on online ads will hit $50 billion that year — that's almost double last year’s spending figure. The prediction, published Tuesday, comes a month after eMarketer nearly doubled its estimated increase for online ad revenues for 2011 to 20.2%, thanks to a surge in display advertising. Video will continue to be the fastest-growing format in online advertising, according to eMarketer. Another factor in the rise: a shift in local advertising from newspapers and Yellow Pages to online ads. eMarketer's figures are by no means the only ones. Photo courtesy of iStockphoto, 123render

L'actu media web - Mai 2011 : le mois où les médias ont basculé ? Mai 2011 aura donc marqué l'entrée officielle de twitter dans les rédactions. Dans toutes les rédactions, ou presque, puisque même les médias les moins avant-gardistes en la matière n'hésitent plus à à citer le réseau comme source, voir à l'utiliser comme nouvel outil éditorial. Mais Twitter, on s'en fout ! Si l'outil est aujourd'hui au centre des discussions, il n'est que le révélateur de deux phénomènes bien plus profonds et qui pourraient largement influer sur l'avenir des médias... En mai 2011, Twitter aura donc été au centre du jeu médiatique. Pour cela, il aura donc fallu deux événements mondiaux ou presque : l'assaut contre la cachette de Ben Laden et l'inculpation du patron du FMI. Ou ce jeune militant UMP annonçant l'arrestation de Domnique Strauss-Khan à New-York : Puis, dans les deux cas, les journalistes ont pris le relais, citant twitter, mais surtout, l'utilisant comme outil éditorial à très grande échelle. Alors, mais 2011 marquera-t-il l'avènement de Twitter ?

Nike Basketball Dirk Dreams When I first saw this ad I thought to myself: whoever wrote this copy is now my new idol. It’s simple, straight-forward, and clever. Nike is one of my “lovemarks” and I am always impressed with their ads. Like this: Like Loading...