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Social Media Marketing By the Numbers [INFOGRAPHIC]

Social Media Marketing By the Numbers [INFOGRAPHIC]
Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, "Is that good?" Deutsch answered: "We told the client it was great, so it was great!" The Mitsubishi campaign ran almost eight years ago. Have things changed? Well, as the infographic below shows, there are a lot more metrics, but are they great? More Business Resources from Mashable:

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Social Media for B2B Marketing Infographic Here at Ecreative Internet Marketing, most of our clients are in the B2B market — largely industrial companies, which is a niche in which we are experts. Recently we’ve found ourselves fielding B2B social media questions more and more frequently — questions about Facebook, Twitter, and LinkedIn. So we decided to put together this simple Social Media for B2B Marketing infographic. The infographic gives a nice broad overview of the size of the major social media outlets, and then dives down into some very specific B2B data about B2B buyers and how social media affected lead generation for small to medium B2B businesses. We hope you find this B2B Social Media infographic as interesting as we do!

10 informative B2B marketing infographics i've rounded up ten recent infographics on B2B marketing and related issues, including funnel optimisation, marketing automation, and B2B in social media. Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version... B2B content marketing (Buyersphere) B2B lead nurturing guide (EBM) LinkedIn strategies for B2B (Leadformix) A Super Simple Explanation of Inbound Marketing [INFOGRAPHIC] As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below. So if you're just catching on to the concept of inbound marketing and are looking for a super simple explanation of how it compares to a more traditional marketing strategy -- and how a really effective inbound marketing strategy works -- take a few minutes to check out The Whole Brain Group's rundown. (Click infographic to enlarge.) Do you plan to incorporate inbound marketing tactics into your overall marketing strategy?

The 15 Best Infographics of 2014 As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?” The truth is, I don’t want to hire someone who will become bored or overwhelmed by the topics we most often write about and jump ship just months after joining the team. A Look at the Growing "Work From Home" Phenomenon [INFOGRAPHIC] Working from home is more prevalent and more widely accepted than ever. With 26.2 million teleworkers in the U.S. in 2010, the virtual workforce is expected to grow in coming years. For starters, 56% of senior leaders and hiring managers at Fortune 500 companies believe that the workforce will steadily or greatly increase at their companies, according to a recent survey by WorkSimple. The study findings outline the changing virtual workforce with a number of compelling stats and findings, as seen in the infographic below. Have you noticed an increase in the number of employees at your workplace that work remotely?

5 Unbeatable Types of Infographic + Free Tools to Create Them An infographic (information graphic) has been a very effective way to bait for links and social media votes for ages. Like anything else, it can be done right or wrong (I am sure you have seen dozens of poorly implemented infographics by now and maybe a few really good ones). How to create a good one? The secret is in days (maybe months) of brainstorming. A cool concept doesn’t even have to be too very well-designed.

The Digital Gallery: How Social Media is Democratizing the Art World? New York Event Description: Join and Edelman for a spirited discussion on the convergence of social media and the art world. This discussion will examine how the new digital landscape has re-defined how we create, engage and share art. Often when one thinks of the art world images of exclusive exhibition openings, wealthy collectors, million dollar paintings and a world that pales in comparison to the average "Joe" come to mind. Fortunately, this paradigm has slowly began to change due to the infiltration of social media in our day-to-day life.

The Inner Structure of Infographics: How to Create, Important Tips and Free Tools Every day Internet users read a lot of data, look through news-websites and blogs, which are really overwhelmed with up to date information. It’s hard to remember everything important and keep in mind all facts we’ve learned during a day, sometimes some really valuable content is missed. So, how to convey effectively the main message to the readers and how to make them draw attention to your post? As human beings remember better the visual representation of information, than the whole sheet of complete text, the answer is much simpler you might think. Infographic is the best method to present a rich amount of data, explain quickly your main thoughts and show clearly a research. Any word won’t slip from the audience, all significant data will be showcased on the eye-catching graphics.

Unlike Us: Understanding Social Media Monopolies and their Alternatives Review by George Hari Popescu, assistant professor at the School of Journalism and Mass Communication Studies from the University of Bucharest, Romania. I tried to get out of Facebook a few times. It was an excruciating process which ended with a failure every single time. 20 Stunning Social Media Statistics Plus Infographic Do you wonder why your productivity has dropped over the past 2 – 3 years? There is a time sink and it’s not television! Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!

Obama Loses 36,000+ Twitter Followers in #Compromise Campaign [STATS] President Obama created a barrage of activity on Twitter on Friday afternoon when he began urging his more than 9 million followers to tweet at their Republican Congressmen to “ask them to support a bipartisan solution to the deficit crisis.” The @BarackObama account then proceeded to tweet out the Twitter handles of Republican Congressmen state-by-state. The account has also been making use of the hashtag #compromise in an effort to drive home the message of bipartisanship. The results so far have been mixed. According to NM Incite, the #compromise hashtag had been used more than 22,000 times and reached 36 million users (followers of accounts using the hashtag) as of around 5 p.m.

The Ridiculously Exhaustive Social Media Dimensions Blueprint [INFOGRAPHIC] Tue, Feb 12, 2013 @ 06:53 PM Like all new technology, social media changes fast. Very fast. Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job. It would be nice if all of the platforms used the exact same dimensions and you could just swap photos between them all so that your brand has a nice consistent look across the board.

What Drives Brand Sociablity? [INFOGRAPHIC] By now, most marketers agree that engaging their brands in social media is a good thing, but they also feel that they could be doing it better According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand's sociability is not up to world-class standards. What does it take to get there? In the infographic below, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. The Rise of the Mobile Workforce [INFOGRAPHIC] The era of the 9-to-5 job is over. Even just a few years ago, you were expected to commute to work, put in your hours and drive back home. Once you left work, it was done until you came back into the office the next way. Thanks to laptops, smartphones, tablets and Wi-Fi, that has all changed. As long as you have an Internet connection, you can file reports, hold meetings, edit proposals and complete practically all of your work tasks remotely.