Social Media Marketing By the Numbers [INFOGRAPHIC]

התקנת וורדפרס – Wordpress התקנת וורדפרס לא היתה קלה יותר. היום נסביר ונעזור לכל מי שניתקע עם התקנה של וורדפרס. אני אסביר עד כמה ההתקנה פשוטה ומה אתם צריכים לעשות שלב אחרי שלב. חשוב לי לציין שהוספתי גם סרטון המסביר באופן ברור את שלבי ההתקנה של וורדפרס בשרת. שלב הראשון והכי חשוב הוא….. שלב של הורדת מערכת וורדפרס. נוריד את וורדפרס בעברית מקישור הבא: הורדנו קובץ של וורדפרס המקובץ ב-Zip. לאחר שהעלנו אותה בשרת, כל שעליכם לעשות זה לפתוח את קובץ zip של המערכת או במילים אחרות, לפרוס את הקבצים ואת התיקיות שנמצאות בתוך wordpress.zip. לאחר מכן ניגשים דרך דפדפן לתיקה של וורדפרס כך: אנחנו מיד ניראה דף הראשון שזה בעצם שלב הראשון להתקנת וורדפרס. עליך ללחוץ על כפתור "יצירת הגדרת קובץ" אנחנו עוברים למסך הבא. שם משתמש וסיסמה לבסיס נתונים זהה לשם משתמש וסיסמה לשרת שלכם. בכל מקרה נמשיך: לאחר אישור הפרטים אנחנו מעוברים לדף שגיאה שאומר לנו שמערכת לא הצליח להתחבר לבסיס נתונים. עם הכל עבר בהצלחה, נמשיך בהתקנה. ושוב לוחצים על אישור פרטים. לשאלות אשמח לענות כאן בכתבה.

Nielsen Trust and Advertising Global Report July09 7 Creative Ways to Get Customer Testimonials One of the most powerful pages on your website is your testimonials page. Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The question is, how do you get believable testimonials? Let’s look at some of the sites you can collect reviews upon, as well as how to encourage reviews from your customers and how to gather them from all around the web. 1. If you have a Facebook page and are setup as a local business, your page now comes with a Reviews tab. Simply slide this tab over into your visible tabs, and encourage your fans on your wall to go over and enter some reviews. 2. LinkedIn can be a great source of reviews, extracted from your recommendations. But what if you own a company with many employees? Plus, it wouldn’t hurt for someone who is researching your company on LinkedIn to see that you have an employee with an exemplary record, like the LinkedIn member above. 3. 4. 5. 6. 7.

The 50 Gayest Ads Ever Why is it still so shocking to see gay people in mainstream ads? At a time when every other demographic is practically shoehorned into marketing for the sake of diversity, gays and lesbians are still all but invisible in the TV advertising landscape. But while you might not have seen many yourself, gay-themed TV ads are definitely out there. To close out Gay Pride Month, we tracked down 50 of them from around the world and organized them into seven categories that seem to keep popping up ("Lesbians Are Hot," "Don't Tell Mom," etc.). Check out the collection after the jump. Probably the most common way homosexuality is used in TV advertising is as a dramatic twist (or sometimes a punch line). Miller Genuine Draft Click to view YEAR: 2001 COUNTRY: USA AGENCY: JWT If you'll buy people drinks without even knowing what they look like, you're obviously not the narrow-minded type to begin with. Next page: Not every gay and lesbian ad features someone flaunting their sexuality.

Online Ad Spending to Nearly Double to $50B in 2015 [REPORT] We knew that Internet advertising is on a strong upward trajectory. But now analyst firm eMarketer is predicting double-digit growth through 2015. Spending on online ads will hit $50 billion that year — that's almost double last year’s spending figure. The prediction, published Tuesday, comes a month after eMarketer nearly doubled its estimated increase for online ad revenues for 2011 to 20.2%, thanks to a surge in display advertising. Video will continue to be the fastest-growing format in online advertising, according to eMarketer. Another factor in the rise: a shift in local advertising from newspapers and Yellow Pages to online ads. eMarketer's figures are by no means the only ones. Photo courtesy of iStockphoto, 123render

Why Website Test Results Don't Always Add Up & What To Do About It If you do enough A/B testing, I promise that you will eventually have some variation of this problem: You run a test. You see a 10% increase in conversion. Why? There are lots of different reasons this can happen. The Changes Affected the Same Group of People You may be causing some problems for some of your users. The interesting thing is that there may be a lot of different ways to fix this problem youʼre causing. So, letʼs say that you run two separate tests, one that adds AmEx, and one that adds MasterCard. Now letʼs say that each new payment method gives you a positive increase in revenue of 20%. Imagine somebody who doesnʼt have a Visa, but does have both a MasterCard and an AmEx. Want to Avoid This? If youʼre running several different tests that all act on the same metric, youʼre almost certainly going to hit this problem. Other Changes Are Hurting You It seems like it would go without saying, but A/B tests only test A against B. The Changes Interact Your Metrics Are Wrong

Blogging Innovation » 10 Great Brainstorming Facilitator Personas Allow me to make a wild guess. You have participated in more than a few brainstorm sessions in your life. Yes? And allow me to make another wild guess. Many of those sessions left you feeling underwhelmed, over-caffeinated, disappointed, disengaged, and doubtful that much of ANYTHING was ever going to happen as a result of your participation. Yes, again? There’s a ton of reasons why most brainstorming sessions under-deliver, but the main reason — the Mount Olympus of reasons (drum roll, please….) is the brainstorm facilitator. Armed with a short list of ground rules, a flipchart marker, and a muffin, most brainstorm facilitators miss the mark completely. The reason has less to do with their process, tools, and techniques than it does with their inability to adapt to what’s happening, real-time, in the room. If only our well-intentioned brainstorm facilitators could abide by the words of Walt Whitman, when he confessed that he “contained multitudes.” Translation? OK.

The End of Demographics: How Marketers Are Going Deeper With Personal Data Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. He tweets as @Beckland. Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers. The rise of mass-produced consumer goods also brought the rise of mass-market advertising. Marketers created that buy-in by bucketing people into generations. But now, that entire system has broken down. Fragmentation is now the norm because the pace of change is accelerating. Marketers have responded by adding more demographic information to the mix, but even that is a losing battle. Social Profile Data

The Ultimate Guide to Online Branding and Building Authority Part 1 - Blogging What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social. Building authority takes online branding to the next level by making each online presence for a brand authoritative. Start a Blog with Awesome Content Blogs are beneficial for brands for three reasons. Next, blogs provide for great content to share on social media networks. Finally, great blogs can help your brand build authority in your niche. TutorialsInfographicsVideosIndustry Interviews Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. There are two great fears that brands have when it comes to blogging. The other fear is that they will be giving away “trade secrets” and lose their business. 1. 2. 3. 4. 5.

ynet נמאס מגוגל? מנועי חיפוש נישתיים << אגם הבירבורים גוגל הוא מנוע חיפוש רב-תכליתי. הוא עושה הכל - מוצא לכם דרייברים, מוצא לכם את המפרט של הטלוויזיה שאתם רוצים לקנות, מציג לכם מידע על מניות ועוד. וכן, יש אפילו אנשים שמשתמשים בו כדי להיכנס לאתרים: באופן אוטומטי מכניסים את המילה "פייסבוק" ולוחצים על התוצאה הראשונה. אבל התוצאות בגוגל כבר לא מה שהן היו פעם, כך אומרים מומחים וגם גוגל עצמם. קשה להחליף את הענק הצבעוני מקליפורניה, גם אם אתם מיקרוסופט, אסק או יאהו. חיפוש בגוגל אחר מתכונים יכול להיות דבר די מתיש. מיני תוצאות לא רצויות כמו ביקורות ומאמרים. לינק ל-Yummly. בשלב כזה או אחר בוודאי השתמשתם במנוע חיפוש של תמונות. לינק ל-TinEye. אם אתם צריכים נתונים גולמיים או מעובדים ולא מידע טקסטואלי, מנוע החישוב Wolfram Alpha הוא מה שאתם צריכים. לינק ל-Wolfram Alpha. מוטרדים מזה שגוגל עוקבים אחריכם? לינק ל-Duck Duck Go. פוקר אייפד 2: היד החלשה של אפל >>

HOW TO: Turn Your Resume Into a Gorgeous, Web-Based Infographic The Web Development Series is supported by Rackspace, the better way to do hosting. Learn more about Rackspace's hosting solutions here. A new app called Vizualize.me will instantly turn your LinkedIn profile into a stunning infographic, all through the power of code — no graphic design skills required. Pulling all your career information from your LinkedIn profile via LinkedIn's API, Vizualize.me creates clean graphical representations of your skills, work history and even your connections in an easy-to-scan format that hiring managers and other gatekeepers love. To get the data from text to graphics, Vizualize.me scrapes your positions, education, interests, skills, recommendations and number of connections from your LinkedIn profile, assuming all that data has been entered already. Then, attributes such as skills are weighted by the level of expertise you've attained and how many years you've been using it. Best of all, the resulting infographic-like resumes are customizable, too.

Facebook: The Power of "Like" Marketing A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing impressions, it also acts as a validation from a friend. Let’s take a look at a few Facebook fan pages and see how the multiplier effect might impact your marketing strategy. Data courtesy of businessinsider.com, and comscore.com. Click on the image below to view an enlarged version of this infographic. View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. Simply copy and paste the code below into the html of your website to display the infographic presented above:

Luxury Daily Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco. By that time, nearly 3 billion people will be using the Internet — more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices. Internet traffic is projected to approach 1 zettabyte per year in 2015 — that's equivalent of all the digital data in existence in 2010. The rest of the world will experience more moderate growth in terms of traffic, but the number of devices per person is forecast to increase significantly. Somewhat surprisingly, it is neither mobile phones nor tablets that are expected to grow the most in the next four years. Infographic design by Nick Sigler.