5 Legal Considerations for Your Social Media Campaign Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts. All of this, however, can be mediated with a little knowledge and forethought. 1. It would be great if your customers spontaneously started to praise your product via social media, but that won't always happen on its own. The same advice goes if you use bloggers to promote your products. The onus doesn't just lie with the blogger. 2. But those rulings don't mean blanket immunity. Be careful not to invite problems and consider providing clear guidelines about what consumers can and cannot do. 3. 4. 5.
Strategic Marketing and Reputation Adviser Davia Temin, CEO of Temin and Company, Releases "The 10 Don'ts of Corporate Social Media": The "Black Box" Mystique of Social Media Has Created a "Wild West" Frontier, She Says | Bul August 19, 2011 Strategic Marketing and Reputation Adviser Davia Temin, CEO of Temin and Company, Releases "The 10 Don'ts of Corporate Social Media": The "Black Box" Mystique of Social Media Has Created a "Wild West" Frontier, She Says In an 11-part series on the "don'ts of corporate social media" on Forbes.com this week, strategic marketing, reputation and crisis adviser Davia Temin, CEO of Temin and Company, addresses 10 common missteps in corporate social media efforts. The series is part of her ongoing column, "Reputation Matters." It was co-written with Temin and Company social media intern Ian Anderson. "Social media is not a place where anything goes. The 10 Don'ts of Corporate Social Media Strategy, The One "Do" Amidst the Don'ts – Wrapping Up "The 10 Don'ts of Corporate Social Media" Series
10 Tips for Posting on Your Brand's Facebook Page Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Let’s explore ways we can create updates that are optimized for the News Feed and engagement. 1. Don’t automatically feed your blog posts or your Twitter updates into your Page. Don’t share the exact same content across all networks (Facebook, Twitter, YouTube, etc.) in exactly the same format. 2. Thank your fans for their replies and for sharing their opinions with you. If you make a mistake — admit it. Don’t be afraid of negative comments or people posting on sensitive topics. 3. Media like videos and photos always perform well on Facebook. Facebook also offers you a nice little feature that helps bring more fans to your Page. 4.
Beginner’s Guide to CSS3 Ever since the announcement of in 2005, the development of the level 3 of Cascading Style Sheet or better known as CSS3 has been closely watched and monitored by many designers and developers. All of us excited to get our hands on the new features of CSS3 – the text shadows, borders with images, opacity, multiple backgrounds, etc, just to name a few. As of today, not all selectors of CSS3 are fully supported yet. But that doesn’t mean we can’t have some fun testing new CSS3 stuff. This post is dedicated to all designers and developers who are already familiar with CSS 2.1 and want to get your hands dirty on CSS3.0. It’s a compilation of useful CSS3 reads, sample codes, tips, tutorials, cheat-sheets and more. Getting Started with CSS3 Introduction to CSS3An (roadmap) official introduction to CSS and CSS3. CSS3: Take design to next levelAdvantages of CSS3, with explanations and examples of CSS3 properties and selectors. CSS3: Background and Borders CSS3: Text CSS3: Menu More tooltips: More
5 Common Mistakes of Facebook Reveal Tabs If you’re NOT on the HyperArts Blog, Click here! You may have heard about reveal tabs and you may already be using them on your Facebook Page. To learn how to create a reveal tab, check out the HyperArts blog post on reveal tabs. To see examples of reveal tabs being used on Fan Pages, see Tim’s post on the Social Media Examiner blog. There are plenty of clever ways to use reveal tabs to get more fans, engage your users and give away great content. MISTAKE: Creating a reveal tab and forgetting to set it as the default landing tab for the Facebook Page.The reason that you created a reveal tab in the first place was to get more fans. What could these Pages have done differently to avoid this problem?
10 things Google+ does better When you want to know about new technology, who better to offer an opinion than the founder and creator of a tech news blog? Mashable's Pete Cashmore recently shared his thoughts on Google+ with CNN. Cashmore says the fast-growing social network is best at these 10 things: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Where the greatest appeal might lie, though, Cashmore says, is in the most obvious. "It's new," he says. Are you on Google+? Ann Tracy Mueller is co-editor of Health Care Communication News, where a version of this story first appeared. How to Design and Program a Facebook Landing Page - Noupe Design Blog Jun 21 2011 We all know that Facebook provides a great opportunity for organizations to connect with their target audience and interact with their clients. To do this more effectively, organizations are creating custom Facebook pages to differentiate themselves and represent their brands on Facebook. But how does one go about creating one? How to Design and Program a Facebook Landing Page from NoupeMag on Vimeo. Please feel free to share your comments with us in the comment section below. (il)(rb) Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits.
HTML5 Template Generators, Frameworks And Tools Although the big players in web design industry have been adopting HTML5 in recent years, there are not really many others using it in practical solution, mostly due to the lack of time or understanding. Chances are if a language is being promoted for certain time, there will be enthusiasts going into the troubles of eliminating your troubles by creating HTML5 template generators and frameworks. At Hongkiat, we always want to make your development work as easy as possible, so below is the list of HTML5 template generators and frameworks that either speed up your HTML5 development, or helps you ease troubling issues like browser compatibility. By the end of the day, your HTML5 development will only get easier and happier with these generators and frameworks! Why Framework? Although it might takes some time to actually learn the framework, if you have the framework at ready all you need to add is the content and slight modifications according to your taste. Template Generators & Frameworks
HOW TO: Stay Safe When Engaging in Political Activism on Facebook Susannah Vila directs content and outreach at Movements.org, an organization dedicated to identifying, connecting and supporting activists using technology to organize for social change. Connect with her on Twitter @susannahvila. Protests this year in Tunisia, Egypt and elsewhere have highlighted Facebook's potential for activism. After all, if the social network were a country, it would the world's third largest. So if you're trying to gather a critical mass around an issue it makes a lot of sense to be there. Using the platform effectively, however, means using it cautiously. 1. Your content and your contacts are on Facebook's servers; not yours. Under Account Settings go to: "Download your information," then "Learn more," and then click on the download button. These apps, however, will not download your contacts, so save those somewhere else manually. 2. Remember to log out when accessing Facebook from a computer that is not your own. 3. So what's in the ToS, anyway? 4. 5. 6.
Making It Easier to Share With Who You Want The Effective Ways To Increase Your Facebook Fans Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too? The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. You have to compel Facebook users to click on that ‘LIKE’ button on the top of your Facebook Page and make you feel good about using Facebook for your marketing. Everyone nowadays wants more and more fans but it’s not that easy to get them. This is the most common method to increase the number of Fans for your Facebook page. Use Facebook Ads Tag Pages in your Updates Mention to ‘Follow Me On Facebook’ Everywhere Like Exchanges with Admin of Other Pages
Get More Fans: 5 Tips to Promote your Facebook Page Almost every other blog, site or organization online (and off) has a Facebook page for two reasons: one, throw a pebble into the air and on its way down, it would probably hit someone who has a Facebook account; and two, everyone else in your industry is probably doing it, would you like to be the only one without a Facebook fan page? Whether you want it to be a supplementary page to inform your readers about the latest offer, article or promotions or if you function mostly from your Facebook page for your business, this article is for you. For a more technical approach, read our 10 Tips & Tricks for your Business’s Facebook Fan page. Starting out can be pretty tough but if you play your cards right and keep these few tips in mind, you will be able to see the numbers go up month after month. Recommended Reading: 10 Tips & Tricks for your Business’s Facebook Fan page 1. It’s common practice now to have a Facebook Page to engage a higher level of interaction with potential customers. 2.