Brand identity style guides from around the world
This is great! The University of Connecticut has a nice one designed by Peter Good. Web and link to PDF version. (Get the PDF version!) Peter did a great job of differentiating the three identities a university typically has. – The academic and marketing identity (what most would think of as the main identity). – The athletics or mascot identity. UConn has a pretty simple color palette but, many academic systems also include extra Pantone colors to be used for marketing or just for the presidential or university seal (gold, etc.). Stanford University just redid their system too! I also like Vanderbilt University’s.
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45 Creative Packaging Designs | Amazing, Funny, Beautiful, Nature, Travel and much more...
45 Creative Packaging Designs The design on any product is what gives your potential customer the first impression of it. That is why it is very important that you break the customary rules and make your product stand out from the rest. A beautifully designed packaging will have huge appeal to your target market and it can influence the buyer’s decision. In today’s post, we have collected around 45 effective and creative package designs that will inspire you and perhaps make some realize how important it really is to value the hard work behind the designs on products out there in the market. Creative Packaging Designs
35 Cool Billboard Ads from Around the World
People love to be entertained. That is why laughter has an enormous power when it comes to advertising. The use of humor in advertising campaigns does not only get the attention of consumers, it also make your product or service easier to recall or remember. If there is one advertisement that you seem to remember up to this day, I am sure it is one of those funny ads you saw on a billboard while driving on a highway. One of the most effective ways to get get noticed is through the use of guerrilla marketing techniques. We also recommend that you check out these funny advertisements that you will surely find hard to forget. 01-Nikon D700 Guerrilla Style Billboard Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand’s D700 model in Korea. 02-Swiss Skydive Elevator Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before. 21-Cingular
Design You Trust – Social design inspiration!
2010 Brand New Awards: Winners
The Brand New Awards will reward all of its winning entrants with publication in a printed book to be designed, published, and distributed by UnderConsideration as well as an iPad publication that will have the interactive bells and whistles associated with content apps. Winners will receive a copy of both editions. (iPad not included). More important than the object itself, the medium, or the delivery is the collective quality of the winners: The work selected will be a representation of the very best work being done in identity design today. Comprehensive Identity Program Mathaf: Arab Museum of Modern Art by Wolff Olins Logo, Picked by Margaret Youngblood Pogo by Tymn Armstrong Logo/Identity Animation (student), picked by Claudine Félix-Janneau POM Wonderful by Jessica Huang Comprehensive Identity Program, picked by Jennifer Kinon Pew Center for Arts & Heritage by johnsonbanks Comprehensive Identity Program, picked by Laurel Richie PromPerú by FutureBrand Argentina Comedy Central by thelab
Melbourne Dance Company 2012 / Josip Kelava
Le designer graphique australien Josip Kelava a signé l’identité graphique du “Melbourne Dance Compagny”. Article précédent Article suivant
60 Amazing Poster and Advertisment Tutorials - Smashing Magazine
Advertisement Everyone in the business world knows the importance of posters and ads in advertising for specific products. Posters are an integral part of advertising. An eye-catching, attractive poster that conveys a professional, compelling message about a product, service or event will invariably hold the user’s attention. In this article, we have collected a mixture of Photoshop and Illustrator tutorials related to posters and advertisements. Poster Tutorials Creating an Old-Collage Effect PosterThis one’s a favorite because it helps you put images and text together really easily. Create an Awesome Music PosterA comprehensive step-by-step tutorial that shows you a variety of techniques to create a beautiful music poster! Create an Event Poster with C4D and Photoshop – PSD Plus TutorialA very exciting tutorial: take a rendered scene, add props and then finalize it in Photoshop. PS Quickie! Create a Mock-Retro Poster ConceptThis tutorial teaches you how to design a mock-retro poster.
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Opinions on Corporate and Brand Identity Work
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More… products we sell Flaunt: Designing effective, compelling and memorable portfolios of creative work. Brand New Conference videos / Individual, downloadable videos of every presentation since 2010. Prints / A variety of posters, the majority from our AIforGA series. Other: Various one-off products. writing Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic DesignRockport: 2009 Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers HOW Books: 2008 The Word It Book: Speak Up Presents a Gallery of Interpreted WordsHOW Books: 2007
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