The Beginners Guide to Online Marketing
Chapter 1 Be Laser Focused on Your Customers Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Take Me To Chapter One Chapter 2 Build Your Marketing Framework Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies.
Related: Marketing Strategy