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Creating a social media strategy for B2B organisations As shown in many of the latest Econsultancy reports, a growing number of B2B companies seem to have caught up with their B2C peers and are investing in social media. However, when we decided to create a company-wide social media strategy in the summer of 2010 there were very few examples from which to draw inspiration. My company Gemalto, a digital security provider listed in Paris, had begun experimenting with social media communications on a project basis and got a taste for it. However, we realised if we wanted to do it well we needed to look at it strategically. While every company has a different internal culture, target markets and social media maturity, I’ve identified the following five steps that can be applied to creating a B2B social media strategy: 1. While it's a good idea to lock down your key social properties, don't start spurting out random stuff. Spend some time working with the right people in your company to decide what your strategy should be. 2. 3. 4. 5.

Sendoid - Instant, Private, P2P File Transfers Welcome to! Start Me Up! A profile of Movellas Movellas has been described as ‘YouTube for ebooks’, and it allows writers to upload their poetry, stories and essays to the platform. Anyone can create their own ‘movella’ and it is accessible anywhere, anytime, from a computer, tablet, iPad, iPod Touch, eReader or smartphone. I asked CEO and Co-Founder Per Larson about the company… In one sentence, what is Movellas? A platform to create, discover and develop stories whilst identifying talented authors in a social and interactive community. What problems does Movellas solve? At one level, one can argue that we are trying to democratise publishing. At another level, we are a sanctuary for young people to express themselves about dreams, hopes, problems and ideas while getting feedback from fellow minded people. When and why did you launch it? The site was launched early 2010, but things really started to kick off about ten months ago. Who is your target audience? What are your immediate goals? Keeping up with our users. - Portable software for USB, portable and cloud drives Where the Writers Go to Write - Writing.Com Mind Tools - Management Training, Leadership Training and Career Training Skylight | All in one business management and project collaboration tool with tasks, google docs, google apps, scheduling and calendar sharing features The Furlow Writing Lab Membership Software | WordPress Membership Plugin WordPress 101 provides easy tutorial videos to teach anyone how to use WordPress and to manage their own blog in about an hour. The site’s design is simple, clean and well thought out. Members can clearly access information. WordPress101’s content is delivered in a professional manner and is valuable to anyone interested in using WordPress (all […] Wonderful Web Women Wonderful Web Women was completely rebuilt using WordPress and Wishlist Member in 4 weeks. University of Makeup The site has 48 makeup training videos and we’re still adding more. The CBI Clubhouse We were among the first Wishlist sites online and we’ve continued to grow and expand ever since. A List Blogging Boot Camps Leo Babauta and Mary Jaksch started a membership site in October 2009, called A-List Blogging Bootcamps. My Year Without Clothes Shopping Operation Pixie Dust Operation Pixie Dust is packed full of information to help people book a dream vacation to Disney World. Flower Arranging 101 MUFON Central

Flat Stanley: Flat Stanley Find the Right ONLINE CRITIQUE GROUP For You! Every writer needs honest, constructive feedback. With increasing frequency, writers turn to online critique groups for that support. These virtual fraternities come in all flavors and sizes, from those specializing in science fiction, horror or children’s books, to communities of general interest. There are groups for beginners; others cater to more advanced crowds. These choices can bewilder. The pros An online crit group may be your only choice if you’re tight for time or live in a remote area. In an online crit group, you’ll read and help shape other works in progress and perhaps be lucky enough to form lifelong friendships. Online groups deliver rapid-fire feedback to help pinpoint a problem. Beginners can find online guidance that speeds the learning process, but don’t rely on a group to take the place of craft books and coursework. The cons There are disadvantages to participating in critique groups. Joining up Submitting and critiquing best work. Choosing the right one

Insecure Writer's Support Group: How to Maintain Your Writing Sanity During the Holidays With the holidays coming up, many writers begin to stress. Here are a few tips for surviving without losing your sanity: Pay attention to details and people. You’ll probably be around a lot of people and maybe in some new locations. Take advantage of it. Let family know you need a small block of time to write. Use down time and travel time well. Set a routine but be flexible. Don’t expect too much of yourself. Know you don’t have to do it all. The holidays should be joyous. The IWSG Admins would like to wish you happy holidays. In the meantime, we invite you to visit some of our most popular posts this week and thank you for helping us become a Writer’s Digest 101 Best Website for Writers.