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5 Ways Museums Are Reaching Digital Audiences

5 Ways Museums Are Reaching Digital Audiences
If the last time you were in a museum you were being shuffled in a single-file line by an aging docent, you may be surprised by the dynamic lives these institutions lead in the digital world. New platforms are allowing museums to break free of the confines of the academic ivory tower and engage with their communities like never before. Ian Padgham, former social media guru of the San Francisco Museum of Modern Art says museums started flocking to social media in 2009. Museums initially used social media just to advertise events and exhibits, but quickly jumped into a world of interactive education and user generated content. From interactive SCVNGR challenges to crowdsourcing information about works of art, more museums are becoming digital savvy destinations. 1. The traditional experience of perusing exhibits can now become a dialogue, thanks to real-time information networks. During one visit, for example, Museum Nerd asked @MuseumModernArt why there was so much dust in an exhibit. 2. OpenEdition Journals How Tech Is Changing the Museum Experience The Global Innovation Series is supported by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit or follow @BMWi on Twitter. Museums are exploring digital and mobile technologies to enhance visitor experience. Here, we highlight what three museums are doing to make the experience interactive, educational and engaging. The Smithsonian — Washington, DC One of the leaders in the space of digital and mobile tech in museums is the Smithsonian. The Smithsonian has an array of mobile apps and websites that allow museum visitors to interact as they go through an exhibit or to experience the exhibit remotely. The Set in Style iPad application showcases 65 of the 350 objects on view in an exhibition at the Cooper-Hewitt National Design Museum in New York, including jewels, timepieces, and fashion accessories by Van Cleef & Arpels.

Twitter, Museums, and the “Institutional Voice” | koven j. smith dot com Maria Gilbert of the Getty Museum started an interesting (and, I’m sure, evolving) conversation this morning about institutional “brands” on Twitter. The discussion was sparked, in part, by a recent post from Ari Herzog assessing the Museum of Modern Art‘s own online presence. Twitter, and specifically how to use it in an institutional capacity, has of late been a hot topic at the Met as well, and the time seems right to lay out some of my own thoughts on the subject. I think that the process of trying to figure out how to use so-called “social media” platforms like Twitter and Facebook has essentially accelerated the disintegration of what we used to call “the institutional voice”; that single, monolithic, thoroughly-vetted voice that spoke to you, the visitor, from a given museum’s publications, press releases, and Web site. I find, on Twitter, that institutional or company feeds are always less interesting than personal feeds. Think about it. How The Museum of Modern Art is Online

Le « musée-Légo » Le Musée-Légo est un musée ouvert et accessible de façon la plus disponible possible, adapté aux modes de vie des visiteurs. Un musée en réseau et multi-plateformes, présent là où les visiteurs et les communautés le sont (en ligne et hors ligne). Un musée ludique où la relation aux oeuvres est décomplexée et créative. Il n’est pas réservé à ceux qui “savent se tenir” sur le mode exclusif de la contemplation. Les modes d’accès à la connaissance et aux oeuvres par le mental, les émotions, les relations, le geste… sont multiples et adaptés aux envies des visiteurs. Autrement dit, le musée-Légo n’est plus un “musée-cathédrale” mais un “musée-bazar” – pour reprendre la métaphore (2) du logiciel libre – où chacun pourrait trouver “sa” place de façon organique dans un projet culturel commun. Une démarche globale Si la démarche ouverte et participative est souvent influencée par les pratiques du web, elle doit se déployer au-delà pour faire partie de la politique du musée dans son ensemble. 1.

Ministère de la culture - Direction générale des patrimoines - Service des musées de France - Joconde, portail des collections des musées de France BOUDIN Eugène, Venise, La douane et Notre-Dame-de-la-Salute, huile sur bois, 1895, Reims, musée des beaux-arts © Christian Devleeschauwer1/28 Costume de China Poblana, Mexique, coton, laine, sequin, perle de verre, 4e quart 19e siècle, 1er quart 20e siècle, Barcelonnette, musée de la Vallée, © BERNARD Jean2/28 MAISON J ROTHSCHILD & Fils et RHEIMS & AUSCHER, Modèle de landau à huit ressorts, crayon graphite sur papier bristol, 4e quart 19e siècle - 20e siècle, Compiègne, musée national de la voiture et du tourisme © Arkhênum ; Compiègne, musée national de la voiture et du tourisme - utilisation soumise à autorisation3/28 Portrait de Tiberius Gemellus ? DE DIETRICH, Saint Georges terrassant le dragon, bas-relief, fonte moulée, entre 1950 et 1960, Reichshoffen, musée historique et industriel, musée du fer © Pommois Etienne28/28

Museum 2.0: An Open Letter to Museums on Twitter Note: this is a geeky post that assumes familiarity with Twitter. If you are new to Twitter, please check out this post for more context. Dear Museums on Twitter, Thanks for experimenting in a new and largely uncharted online environment. 1. 2. 3. 4. 5. 7. Véculture | Le blog de Gonzague Gauthier