5 Ways Museums Are Reaching Digital Audiences
If the last time you were in a museum you were being shuffled in a single-file line by an aging docent, you may be surprised by the dynamic lives these institutions lead in the digital world. New platforms are allowing museums to break free of the confines of the academic ivory tower and engage with their communities like never before. Ian Padgham, former social media guru of the San Francisco Museum of Modern Art says museums started flocking to social media in 2009. Museums initially used social media just to advertise events and exhibits, but quickly jumped into a world of interactive education and user generated content. From interactive SCVNGR challenges to crowdsourcing information about works of art, more museums are becoming digital savvy destinations. 1. The traditional experience of perusing exhibits can now become a dialogue, thanks to real-time information networks. During one visit, for example, Museum Nerd asked @MuseumModernArt why there was so much dust in an exhibit. 2.