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A Framework for Social Analytics

A Framework for Social Analytics
Related:  SocialAnalytics and ROI

Il faut sauver Wikipedia Le nombre de contributeurs de Wikipedia diminue. Syndrome des experts que l'encyclopédie en ligne voulait éviter et faible adaptation aux nouvelles exigences du web expliquent en partie ce déclin, analyse Cédric Le Merrer. D’abord les chiffres : jusqu’à 90 000 en 2010, les contributeurs actifs n’étaient que 82 000 en juin dernier. Beaucoup sont persuadés que la chute du nombre de contributeurs n’est qu’un phénomène naturel : l’encyclopédie serait complète et surtout Wikipedia reflètant les centres d’intérêt de son contributeur moyen, “un geek masculin de 26 ans” selon son fondateur Jimmy Wales, l’encyclopédie manque fatalement de points de vue féminins et non occidentaux. Mais cette baisse somme toute assez limitée cache un phénomène plus alarmiste : Wikipedia ne correspond plus aux usages en vogue aujourd’hui sur le web, après avoir été pourtant le symbole le plus évident du web 2.0. Les nouveaux experts L’impossible personal branding des contributeurs

Calculate the ROI of Social Media inShare629 Guest Post by Jaap Favier, managing partner of The Small Circle What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The time with friends and relatives is worth a lot to us. Twitter accounts, and Pinterest boards serve as online bars, where: Staff speaks to visitors. Strangers introduce themselves. Friends converse with each other. A consumer, let’s call her Lucy, walks into a bar wearing her TOMS. Lucy’s contacts see her online signals. Each time Lucy and a friend share a brand experience, they invest time and trust. At the end of a successful evening, a bar owner keeps track of his ROI with hundreds of bar tabs. Number of touchpoints. Time. Trust. Sentiment. Income. In social media, the time and trust between consumers boosts the effect on brands. The $3.5M return on investment isn’t a bad deal, since the going Super Bowl rate is $3.3M. 1. 2. 3. Tags and links.

Bluenod | Visualize communities Measure ROI with Google Analytics First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. That said, I know that there are a lot of you who may be curious about the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions. You’ll be celebrating your social media goal conversions too! The following are the steps you must implement to be able to see the return on investment and goal conversions for your social media campaign. Track goal conversions for your website in Google Analytics, a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 1. 2. 3. 4. Step 1.

Connecting with Today’s Customer comment les entreprises mesurent-elles le retour sur investissement ? Petites entreprises : 6 raisons d’aller sur les réseaux sociaux… et 5 raisons de ne pas y aller ! Les TPE et PME qui participent à mes formations réseaux sociaux m’interrogent souvent sur les bénéfices qu’elles peuvent attendre d’une présence… Lire la suite [...] Ce qu’il faut répondre si l’on vous demande à quoi servent les médias sociaux en entreprise ☺ Comme disent les d’jeunes : « et sinon, j’ai trouvé ça« … Voilà, voilà… Bon week-end à tous !!! (image trouvée dans… Lire la suite [...] Quels sont les secteurs d’activité qui peuvent espérer gagner des clients grâce aux réseaux sociaux ? Les médias sociaux ont-ils réellement un impact sur les ventes ? A faire… ou à ne pas faire, quand on anime un compte professionnel sur #Twitter [Infographie] Quels sont les grands principes d’animation d’un compte Twitter utilisé à titre professionnel ? Comment savoir s’il faut modérer un commentaire… ou pas ? Médias sociaux : 65 chiffres-clefs que les professionnels retiendront de l’année 2013

Social Media Measurement Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of social?” In this definitive report, Altimeter found that there are half a dozen methods being deployed, each with flaws and strengths. It’s key that the business knows which method to deploy, when, and then line up the right process, teams, software, and partners to help. Despite a thorough look into leading case samples and speaking with dozens of members of the ecosystem, we found there is no single solution that is fool proof. In this Open Research report, you will find: A through set of industry findings with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners. Key Finding: There is no “one-size-fits-all” approach. Take Action Now

Everything is contagious This is the second of two articles on the recent outbreak of social contagion studies. The newspapers are saying a social plague has struck mankind. Scientists contend that everything from obesity to happiness to loneliness can be "socially contagious"—meaning that if your friend gets fat, gets happy or grows lonely, you are at increased risk of doing the same. It's a strong claim—and an assault on a lot of traditional social science. There's a famous social-science conundrum called "the Reflection Problem" that goes something like this: If you see a group of teens smoking weed in a parking lot, how did they end up together? This observational puzzle lies at the heart of the contagious epidemic. It was a lot of contagion. Lyons is hardly the first to question the social epidemic. Christakis and Fowler responded by suggesting that acne, headaches, and even height might indeed be contagious, because the adolescent data used by Fletcher and Cohen-Cole were self-reported.

Les 44 Indicateurs pour mesurer vos actions social media Afin de mesurer l’efficacité de vos actions dans une stratégie en Social Media, il est important d’identifier une liste d’Indicateurs Clés de Performance (ICP) plus connus sous l’acronyme KPI de l’anglais Key Performance Indicators. Dans le but de vous accompagner dans vos projets, nous vous avons créé une liste de 44 indicateurs répartis en 5 catégories. Il faut garder à l’esprit que cette liste n’est pas figée ni spécialisée, libre à vous de combiner certains des KPI suivants pour créer des indicateurs plus pertinents à votre activité ou aux objectifs que vous souhaitez mesurer (ex. commentaires par articles, retweets par followers, …). Communication Quels sont les canaux de communication que vous utilisez en Social Media, comment les internautes peuvent vous atteindre, êtes vous visible ? Nombre de Followers (twitter)Nombre de Fans (facebook)Nombre de mentions (facebook et twitter)Portée (« reach »)Nombre d’abonnés au blog Interaction Influence Action et ROI Interne

The Social Media ROI Cookbook: How Brands Measure the Revenue Impact of Social Media Everyone talks about the challenges of measuring the revenue impact of social media, but how are top brands actually doing it? And are they successfully measuring ROI? My colleague Andrew Jones and I spoke with 16 brands, 38 vendors, 3 agencies and 4 ecosystem contributors, and surveyed 71 social media and analytics practitioners to answer this question and provide pragmatic recommendations. The result is our “Social Media ROI Cookbook,” which aims to identify and describe the most effective “recipes” for measuring the revenue impact of social media that we have seen adopted to date. Here’s what we learned: Only 30% of brands we surveyed consider themselves to be “effective” or “extremely effective” at connecting social media to revenue. To be fair, we are in a period of transition: Jeremiah Owyang’s “A Strategy for Social Media Proliferation,” published earlier this year, showed that “companies average 178 corporate-owned social media accounts.” Where’s it all going? Related Posts

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