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Le blog de MALICIA The Book - Innovation Games [vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_column_text] How Do You Innovate Successfully? Innovation is incredibly simple. All you have to do is accurately predict what your customers want, need, and will pay for. Oh, wait. Sorry. So how do you find this information? A Breakthrough Solution for Achieving Breakthrough InnovationsInnovation Games®: Creating Breakthrough Products Through Collaborative Play draws on author and Innovation Games Company founder Luke Hohmann’s marketing, product management and product development experience, as well as his longtime study of human psychology to deliver twelve unique games that help you uncover your customers’ true, hidden needs and desires. Learn how your customers define success Buy the book on Amazon Testimonials and Press [/vc_column_text][/vc_column][/vc_row]