A Player Type Framework for Gamification Design
[October 2018 Update] Another great study has come out from the HCI guys, it can be found here Empirical validation of the Gamification User Types Hexad scale in English and Spanish Another very misunderstood yet overused metaphor from game design that we use in gamification is Bartle’s Player Types . What follows is an attempt to create something similar to Richard Bartle’s player types, but for gamified systems. How to Reference? APA format citation: Marczewski, A. (2015). In this model, there are six types of users described (at a basic level). User Types Hexad In brief Socialisers are motivated by Relatedness. Players are happy to “play” your game, where points and rewards are up for grabs. Willing to Play The point of these types is to give gamification designers a simple framework to think about the types of people they may have using their system. Intrinsic User Types Intrinsic User Types Socialisers (as in the original Player Type) are the ones who want to interact with others.