Comment gagner 11 435 abonnés sur Twitter en une semaine | Richard Hétu, collaboration spéciale | États-Unis «Je viens de faire des commentaires au gouverneur Brownback et je lui ai dit qu'il était pourri, en personne», a écrit Sullivan sur son compte Twitter le 21 novembre, lorsqu'elle assistait avec d'autres élèves de son école secondaire à un discours du gouverneur républicain de son État, Sam Brownback, connu pour ses positions très conservatrices. Le directeur informé Ce message ne correspondait pas à la réalité. Emma Sullivan n'a pas insulté le politicien en personne. Mais son gazouillis a été lu par un membre du personnel du gouverneur, qui l'a retransmis au directeur de l'école de l'adolescente de 18 ans. Petite précision: quand le directeur de l'école, Karl Krawitz, a pris connaissance du message d'Emma Sullivan, celle-ci n'avait pas encore franchi le cap des 100 abonnés sur Twitter. Entre-temps, la soeur de la twitteuse impertinente a confié les détails de cette histoire à un journal local, attirant aussitôt l'attention des médias nationaux. Message reçu
Can watching Twitter trends help predict the future? There’s been a lot of talk recently about Twitter trending topics, and how they fail to reflect evolving events such as the Occupy Wall Street movement (although some argue that this is the fault mainly of our inflated expectations, rather than Twitter’s algorithms). But despite those kinds of setbacks, there is an emerging industry aimed at using the tweetstreams of millions of people to help predict the future in some way: disease outbreaks, financial markets, elections and even revolutions. According to new research released today by Topsy Labs — which runs one of the only real-time search engines that has access to Twitter historical data — watching those streams can provide a window into breaking news events. Predicting markets and the spread of disease Could Twitter have predicted revolution in Egypt> [A]s his tweets were retweeted and mentioned more than 30,000 times, his exposure grew to a whopping 82.68 million unique tweets within 21 hours.
What Most Biotechies Are Missing on Twitter: A Huge Networking Opportunity Luke Timmerman9/12/11 Twitter is coming to biotech, it’s only a matter of time. And this is a truly wonderful thing. This thought occurred to me as I sat in my Seattle office, watching a video from a panel discussion of eight people in Boston—journalists, executives, venture capitalists, a PR person—who were talking about how biotechies can get the most out of Twitter. I bring up this example because one of the biotech’s best tweeters, Stromedix CEO Michael Gilman (@michael_gilman), said on this panel that Twitter has helped him build a better network. So I figured maybe I could help by offering a glimpse of what I have experienced on Twitter lately. Gautam Kollu, (@gautamkollu) VP of marketing at South San Francisco-based Exelixis. Back in the old days of media, like the mid-aughts, I probably never would have interviewed someone like Kollu, at the VP level of a small biotech. John LaMattina, (@John_LaMattina) senior partner of Puretech Ventures, former president of R&D at Pfizer.
Twitter becomes latest tool for hedge fund managers It takes a random 10% of all Twitter feeds and uses two methods to collate the data. One compares positive with negative comments and the other uses a program designed by Google, the internet giant, to define six moods calm, alert, sure, vital, kind and happy. In a study published last October, Bollen used the social networking site to predict the direction of the movement of the Dow Jones in New York with 87.6% accuracy. Mr Bollen’s algorithms flag up key emotive words when they appear in a certain order. He told the Sunday Times: "We recorded the sentiment of the online community, but we couldn't prove if it was correct. So we looked at the Dow Jones to see if there was a correlation. "But we realised it was the other way round — that a drop in the mood or sentiment of the online community would precede a fall in the market. "That was a eureka moment. It meant we could predict the change in the market and that gives you a considerable edge." It is not the only such tool on the market.
Texters: Park the Car, Take the Bus Illustration: Wil Staehle Texting while driving is a huge problem in the US. We know it’s insanely dangerous. That’s why states are frantically trying to ban it. But I’m not convinced the bans will work, particularly among young people. So what can we do? The answer, of course, is public transit. Rich Ling, a sociologist who studies the culture of texting, grew up near Denver but now lives in Oslo with his family. In contrast, US cities and suburbs have completely neglected their public transit. Of course, you could argue that texting shouldn’t be so culturally central to people and that they should just cool it in the car. Texting while driving is, in essence, a wake-up call to America. By all means, we should ban texting while driving, or at least try. Email clive@clivethompson.net.
13 Awesome Twitter Lists for Inbound Marketers to Follow So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. So how do you organize fun from fact in your stream? The use of Twitter Lists can help you segment a selection of users and their updates into their own, separate Twitter feeds, such as thought leaders, industry professionals, company employees, group members, and news sources. Twitter Lists are public lists that can be followed by anyone. Also, HubSpot highlights inbound marketing stars like Guy Kawasaki and Steve Garfield, and filters inbound marketing news from sources like SEOmoz, MarketingProfs and MarketingSherpa. Which lists would you suggest?
H Tweets and Texts Nurture In-Depth Analysis Illustration: Thomas Ng We’re often told that the Internet has destroyed people’s patience for long, well-thought-out arguments. After all, the ascendant discussions of our day are text messages, tweets, and status updates. I’m not so sure. When something newsworthy happens today—Brett Favre losing to the Jets, news of a new iPhone, a Brazilian election runoff—you get a sudden blizzard of status updates. The long take is the opposite: It’s a deeply considered report and analysis, and it often takes weeks, months, or years to produce. The long take also thrives on the long tail. The real loser here is the middle take. This trend has already changed blogging. “I save the little stuff for Twitter and blog only when I have something big to say,” as blogger Anil Dash put it. Even our reading tools are morphing to accommodate the rise of long takes. Which, despite reports to the contrary, we are. Email clive@clivethompson.net.
This Is Your Brain on Twitter 5:47 p.m. | Updated Adding response from Bill Keller at the end. In his latest column for The New York Times Magazine, Bill Keller, The Times’s executive editor, likens clearing the way for his 13-year-old daughter to join Facebook to handing her “a pipe of crystal meth.” I can’t say I have ever tried crystal meth, but I do visit social networks on a regular basis. Before I embraced the social flow of information on the Web, the bulk of my news came from the printed newspapers and magazines that arrived on my doorstep. Could Twitter make me stupid? As the astute Forrest Gump said, “Stupid is as stupid does.” Another concern of Mr. This future could not arrive soon enough. There is a fear by many, Mr. As I’ve written in the past, Maryanne Wolf, the director of the Center for Reading and Language Research at Tufts, points out that our brains were never even designed to read. To return to the “pipe of crystal meth” analogy: If I had read Mr. But I believe “excess” is the key word here. Bill