Infographic Of The Day: Why Should You Care About Typography?
I have a confession to make. There was a time, many years ago, where I thought that typography was fashion by another name. I didn't really appreciate how different typefaces function, and how the discipline evolved over time, under pressure from aesthetics and technology. And it makes me particularly red-faced to remember that I once flaunted that ignorance, going so far as to tell a noted creative director that bit about type as fashion. If only I'd known! If only I'd had this infographic! Created by someone who only calls themselves Noodlor, it does a pretty superb job laying out the basics of typography, such as the common types of faces, ranging from regular to condensed, and the anatomy of letterforms. From there, we get into more subtle territory: The basic principles of layout, which begins with the basics of direction, contrast, and rhythm: "Don't try to be original, just try to be good" — Spoken, originally, by a master of typographic clarity, Paul Rand.