What is Transmedia? Transmedia is simply a form of storytelling where multiple platforms tie together to tell a common story. A pop-culture and historical example includes television series such as Heroes; where a comic, action figure, web series, and television show all intertwined to tell different portions of the same story. Another good example of transmedia in action includes franchises like Microsofts HALO series where different segments of the story have been shared through console games, action figures, comic books, and feature novels. While the origin of transmedia can be greatly debated, the reality is that a holistic form of storytelling and building a brand franchise has existed for decades. In my previous articles about owned, shared, syndicated, and search media, the application of transmedia into a digital franchise has been an elusive goal. The largest hurdles to successfully building and maintaining a transmedia brand that bridges the real world vs digital world exist in these areas:
Just Story It The 10 most useful new social media tools of 2012 I’m a little partial to round-up posts about the latest and greatest social media tools. I get a lot out of compiling these posts as it helps me stay on top of the best ways to to do my day job and hopefully they come in handy for you too. This particular edition features a bunch of new social media tools you may not have heard of, as well as a couple that have been getting a bit of attention on the big blogs and review sites. While I’d be happy to dilly dally a little longer, I’ll refrain and open these goodies up… 1. Mention – Monitor social mentions with ease Social media listening / monitoring tools always seems to be unnecessarily complicated but Mention is the exact opposite. Tags: #Listening #Monitoring 2. This can be described as your ‘social front page’, pulling together all the stuff you’re sharing in a well-organised and easy-on-the-eye layout. Tags: #Aggregator #Hub #Twitter #Facebook 3. Tags: #Analytics #Tracking #Stats 4. Tags: #Stats #Facebook 5. Tags: #Data #Visualisation 6. 7.
Study: Best times to post to Twitter, Facebook, and Tumblr What are you doing between 7 p.m. and 10 p.m. Eastern Time? If you have a Tumblr, you had better be posting content. According to a Bitly analysis, Tumblr posts updated during those times—particularly on Sundays, Mondays, and Tuesdays—receive the most clicks. [READ: An essential guide for brands on Tumblr] Bitly is a service that shortens links so they can be shared and tracked on social media sites such as Twitter and Facebook. The service looked at posts on Twitter, Facebook, and Tumblr. The best time to post to Twitter is in the afternoon, early in the week—from 1 to 3 p.m. “As far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends,” reports Bitly. The peak traffic times, it adds, are from 9 a.m. to 3 p.m., Monday through Thursday. [READ: When should brands tweet for the greatest reach?] Avoid posting to Facebook after 8 p.m. and before 8 a.m., and on the weekends. The report continues: “Facebook traffic peaks mid-week, 1 to 3 p.m.
It’s not Twitter — this is just the way the news works now If it seems like just yesterday that we were talking about how error-prone Twitter and other social-media outlets were during a crisis, that’s because it was almost yesterday — Hurricane Sandy, the last event to really stress-test the accuracy of real-time citizen reporting and “networked journalism,” happened just six weeks ago. Now, the shooting of six adults and 20 children at an elementary school in Connecticut has raised many of the same issues, since Twitter was filled with inaccurate reports about the incident. For some, this proves that social media is not an appropriate tool for journalism, particularly real-time news reporting. But I think it shows something very different: I think this is just the way the news works now, and we had better get used to it. Looks like another occasion for MSM to blame social for spreading rumors when many of the rumors spread to social *from* MSM.— Andy Carvin (@acarvin) December 15, 2012 Twitter was wrong — but so were CNN and CBS
3 Sure-Fire Ways to Generate New and Great Ideas Do you want new and great ideas? The kind that makes people Smile in wonder and possibility after you introduce itQuestion why they don’t ask for your opinion more oftenRecognize how intelligent, creative and brilliant you really are If you’re nodding your head, I have a question for you: What’s the problem? Why aren’t you coming up with awesome ideas? Why do you have trouble coming up with even good ideas? It’s probably because you believe that great ideas are reserved for a lucky few. I have some good news and bad news for you. First, the bad (that’s the way I prefer it): To have new and great ideas require work. Now the good: It is possible for anyone to generate great ideas. Broaden Your Horizons Imagine having one building block, you probably can’t do much with it except put it on its different sides. What if you had 2? What if you had 5? What if you had 100 building blocks? Ideas work the same way. Experiences are the building blocks for ideas. What you can do? Think –est. Ask: Storage
The Human Algorithm: Redefining the Value of Data inShare246 The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. Everything we share, everywhere we go, everything we say and everyone we follow or connect with, generates valuable information that can be used to improve consumer experiences and ultimately improve products and services. While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models The Human Side of Information
Meet the listeners where co-creation is possible | Limor's Storytelling Agora “So now you have a dozen possibilities for the theme in Rapunzel’s narrative. Which one will you choose to show, or in the case of storytelling – tell?” To help G here, I explained the idea behind ‘witness’. You can find my full definition here. The witness (listener) is part of what makes up the entire storytelling event through validation and influence. Storytelling evolved out of the need to communicate something beyond the obvious to someone besides yourself. On a deeper level, the utterance (story) holds the possibility of witnessing too. We created three columns representing possible reactions to his sketches by others: 1 – Yes, I see that too 2 – Not sure, doesn’t move me 3 – What? G sorted the sketches into those columns. “If you tell people something they see exactly like you, what will be the outcome?” “What about telling them a ‘doesn’t move me’ story?” “So we are left with the ‘what?!’ Six pieces G made were in column three. Next Is it a good tale? Related Posts: No Related Posts
Originality Is a Conservative Argument A few weeks back I put together a review of Looking at the Land, a multi-venue curation project by Andy Adams of Flak Photo. One paragraph in particular has drawn some praise, some fire, and some confusion. I'd like to expand on it to see if doing so can forward the conversation. Here is the paragraph from the original post: So many photographers today are making strong, but related images in terms of aesthetics and production methods. Bryan Formhals of LPV Magazine clipped out a section of this paragraph and posted it on his Tumblr page, called Photographs on the Brain. That’s the most asinine, deluded thing i’ve ever heard. Upon reading his reply, I had a feeling he might be based in New York City, and indeed he is A more textured, but even more damning reply came from Jörg Colberg on his Tumblr site Conscientious Redux: To quote John Berger: "After we have responded to a work of art, we leave it, carrying away in our consciousness something which we didn’t have before. *Mr.
What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style. Who Are the Content Curators? Content curation is all around us. Many of us have been participating in content curation for years without even knowing it. What are the Secrets of Successful Content Curation? What are Some Helpful Content Curation Tips?
Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow I have received a lot of emails from readers asking to illustrate more clearly what the actual typical tasks of a news curator are, and what are the tools that someone would need to use to carry them out. In Part 4 and 5 of this guide I am looking specifically at both the workflow, the tasks involved as well as at the attributes, qualities and skills that a newsmaster, or real-time news curator should have. 1. Identify NicheIdentify your specific topic-theme. The more specific, the better. The broader your coverage the less relevant it will be to your readers, unless you are already a very popular individual that people trust on a number od different topics. Sequence your selected news stories to provide the most valuable information reading experience to your readers. There are likely more tasks and elements to the news curator workflow that I have been able to identify right here. Please feel free to suggest in the comment area, what you think should be added to this set of tasks.