The Guiding Principles of Content Creation and Curation We’ve all heard the phrase, typically uttered by agencies and ‘social media experts’, “Content is King”. This proclamation throughout the industry is the crux of a main challenge faced by fashion and luxury brands in particular. For brands so deeply rooted in exclusivity, serving up a wide array of ongoing content in a public arena presents quite the conundrum. Yet, if creating engaging and relevant information is the key to digital success, it is critical brands understand the guiding principles of content creation and curation. As it has been learned throughout the industry, it is not especially effective to merely be present within social media. As mentioned at yesterday’s Luxury Interactive conference in London, “Content is the social currency.” So, how do brands determine their approach to content creation? The initial challenge is two-fold and deals with both resources and brand voice. The content strategy is the epicenter of a successful social media position.
Content Explosion And Content Curation We all know that there is a content explosion on the web. Everyone can publish content on the web today, search engines reward fresh and quality content but as a SEO strategy every Tom, Dick and Harry is adding content to their blog, website, posting comments and getting involved in discussions. Some do this with a focus on quality information and knowledge which is the main purpose but sometimes content is just added for the sake of getting SEO benefit i.e only for spiders not for users. That is where the problem of junk content arises. Due to this content explosion we see search engines also tightenting their noose on quality standards for content and we have the Panda updates. So, where does the searcher get relevant, quality search results for what he is finding on the web. Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after a thorough research on the web.
Video Curator - What is Video Curation? Definition: A video curator has a knack for finding the gems in mountain of online video. Video curators watch hundreds of videos, gather the best video in playlists on YouTube or another website, and distributes the channel to a network of fans. The best video curators have a keen interest in the subjects that their video channels cover. Becoming a video curator is simple. If you want more control over your video curation channel, create a video blog. Examples: The video curator set up a YouTube channel featuring the funniest puppy videos she could find.
The 5 Models Of Content Curation Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one, however, the term curation has rarely been used outside of the world of art … until now. One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea. Joe Pulizzi is a “content marketing evangelist” who speaks and writes often about content marketing publishes a list of the best content marketing blogs across the web. What Is Content Curation? Back in 2009 I published a blog post called the “Manifesto For The Content Curator” which predicted that this role would be one of the fastest growing and most important jobs of the future. The 5 Models Of Content Curation
Remix culture Remix culture, sometimes read-write culture, is a society that allows and encourages derivative works by combining or editing existing materials to produce a new creative work or product.[2][3] A remix culture would be, by default, permissive of efforts to improve upon, change, integrate, or otherwise remix the work of copyright holders. While a common practice of artists of all domains throughout human history,[4] the growth of exclusive copyright restrictions in the last several decades limits this practice more and more by the legal chilling effect.[5] As reaction Harvard law professor Lawrence Lessig, who considers remixing a desirable concept for human creativity, works since the early 2000s[6][7] on a transfer of the remixing concept into the digital age. Lessig founded the Creative Commons in 2001 which released Licenses as tools to enable remix culture again, as remixing is legally prevented by the default exclusive copyright regime applied currently on intellectual property.
Content Curation Is Listening and Engaging Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. By sharing the information and giving credit to the source where you found the link, you build relationships and a network. I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable. Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. What do the experts say?
Curation Is Not Cheap Content... Posted by Tom Foremski - May 16, 2011 There seems to be quite a few people in marketing that look upon "curation" as an inexpensive and quick way to get content onto a site. After all, how hard can it be to collect a few links and publish them? However, "cheap" content doesn't mean it's good content. Cheap content is easy to spot because it carries little value. For curation to be done well it needs context. If you take a look at the work of museum curators, for example, the fantastic Balenciaga and Spain currently at the DeYoung in San Francisco, you see a tremendous amount of context around each exhibit. That's what curation online also has to demonstrate: mastery, passion, knowledge, and expertise. Otherwise, you could simply create curated content via some filters, some keywords, etc. You have to figure out where the value of your curation is, what can you provide that an aggregator cannot? Also, the Googlebot won't give you a higher rank if all it sees are a bunch of links.
Content curation: computers and humans creating collaborative intelligence We don’t have a problem of “information overload”… we have a problem of “filter failure”. And even as you’re reading this massive money is being spent to create better filters. And the best filters are those which allow humans and computers to both do what they do best… in a new thing called “collaborative intelligence”. Content Curation. I think it’s pretty simple. It could be said that most journalists are really content curators. Many bloggers do that. If you’re a fellow bloggers, you have a success formula if all you so is faithfully bring your readers up-to-date curated content on a given niche or subject-matter. I’ll have more to say on this in the coming weeks and months. Karan Bavandi is the founder of KBucket.com (a curation platform I’m still figuring out). Here are a couple of good slide decks on the topic. Shel Holtz is a very well known marketing dude online, and he’s all over curation too… Here are a couple of curation tools (or platforms) to look into.