Over the past seven years, at our creative agency, Access, we have worked with a number of residential and commercial property developers from Abu Dhabi to Sydney, helping them with development and strategy. Yet we see so often the sad sight of yet another mediocre building going up. We see city councils approving mediocre design and we see cities looking uglier because of it. We see property developers rushing to get their building up, wanting to make a quick sale and profit, and not really caring or thinking about the aesthetics of the building. Does the building enhance the surrounding area or make it worse? What will the resale value be down the track? Property developers — and city councils — need to wake up and realize their influence on the cityscape and take that role seriously. As a developer and as a city council, do you want to be known as an organization that values and understands design and creates iconic developments? What amenities does the building provide?