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The Rise of the Social Food Truck [INFOGRAPHIC]

The Rise of the Social Food Truck [INFOGRAPHIC]
If the average person was told five years ago that she could nab a delicious and buttery lobster roll from a truck without getting food poisoning, she may have scoffed. Nowadays, chefs across the world are delivering some of the most scrumptious, affordable and delightfully fun food straight to the sidewalks — and social streams. Although food trucks existed well before the early 2000s, many sources pinpoint 2008 as the unofficial onset of the food truck phenomenon. Since then, food truck entrepreneurs and chefs alike have used social media to familiarize the world with previously obscure flavors like grits or peppadew. We've put together another tasty little treat for you: a visualization of the social food truck journey. Infographic design by Lindsey McCormack

Street Eats Deluxe: The Big Food Truck Story | sturmunddrang.de So how did the food truck fever start? Mobile restaurants have been hitting North American streets since the end of the 19th century, when “night lunch wagons“ catered to nighttime workers in New York and other cities. In the 20th century they were joined by mobile army canteens, jingling ice cream trucks, hot dog carts and taco trucks, which introduced Mexican street food culture to the US. Mobile food was generally considered cheap, unhealthy and blue collar. The image of the food truck changed when a few years ago, “Kogi BBQ To-Go“, a Korean taco truck, became a phenomenal success in Los Angeles. Eating on your feet suddenly became chic and trendy. Food trucks have become an integral part of many American and Canadian streets. Yet, the food truck craze in the US is beginning to wane.

What a Global Food Crisis Looks Like [INFOGRAPHIC] Oxfam is putting the world food crisis right under your mouse. The organization has just released an interactive map showing how countries the world over are being hurt by high and volatile food prices. The Food Price Pressure Points Map is more than just a global snap shot of the food crisis. As part of Oxfam's GROW campaign, the map helps illustrate which countries are at most risk and how users can help. There are four main sections to the interactive map. A world map displays countries that are highly vulnerable to price spikes. Food prices have been hitting record peaks since 2010. In Yemen, one-third of the population suffers from acute hunger. The map is banking that educating the general public will lead to action. What do you think? Image courtesy of Oxfam

5 Innovative Food Truck Social Media Marketing Campaigns Fueled by demand for inexpensive, quick and delicious meals, gourmet food trucks have swept cities across the world, offering up specialties, such as grilled cheese sandwiches, tacos, pickles, cupcakes and meatballs. The past few years have seen an onslaught of social media-savvy food trucks, empowering on-the-go customers to follow their favorite truck's whereabouts on Twitter or learn about nearby deals on Foursquare, among other advancements. Food trucks are becoming increasingly smart with their social media marketing, running campaigns to support particular efforts, deals or events. Here are five examples of innovative social media campaigns created by food trucks of all types. 1. DoubleTree CAREavan: Celebrating a Milestone DoubleTree by Hilton gives out approximately 60,000 chocolate chip cookies each day when guests check in, amounting to more than 21 million cookies annually. The campaign is driven by social media, including the following components: 2. 3. 4. 5.

Infographic: A Cheat Sheet For Grilling Out It’s surprisingly easy to cook a single piece of meat perfectly every time. If you can’t eyeball it, you can simply use a thermometer. But what can get quite a bit more difficult is juggling a few different proteins--bone-in chicken breasts, brats, and burgers--on a jam-packed grill for a bunch of friends. Click to enlarge. Luckily, this infographic by Column Five Media makes grilling as easy as looking at infographics. But where it gets interesting is in the graphic’s simplicity of quick comparison. Now I know, you’re a big-time grill master. [Image: Joel Gustaffson/Shutterstock]

Burger in Paris: Festival du Food Truck @Vélizy 2 C'est une bien belle semaine qui vient de s’achever, pleine de burgers ! Celle de la semaine dernière s'était très bien terminée aussi, avec le somptueux JD-Burger de nos amis d'Amercian Bistrot... Lundi matin en checkant Facebook, je vois "Festival du Food Truck", aucun des trucks n'avaient ventés leur participation à un tel évènement... Le jeudi : 2 Filles et un camion, Mum Dim Sum et Cantine California. Voilà pour le programme, place aux Burgers, chose pour laquelle je suis venu ! - Good'ys : Burger du jour, le Double Good'ys, rien de plus simple, double steak, double cheddar, rondelle de tomate & salade. - Camion qui fume : 1H30 d'attente pour le BBQ Burger (comme d'habitude!!) - Le Réfectoire : Le Riri Burger, pain brioché toasté, lard cuit au sirop d'érable, comté 18 mois d'affinage, plus fondu, tu meurs :) sauce "Tomato Réfectoire" genre de ketchup maison avec des feuilles de persil. Bref un événement fort sympathique à renouveler, profitez-en c'est jusqu'au 20 Juin !

4 Social Media Lessons From a Successful Food Truck Before John, my husband-to-be, and I started our food truck in 2010, I cyber-stalked food trucks on the West Coast and in New York City to find out how they were using Twitter, Facebook, and Foursquare. For the most part, they posted their daily routes and specials of the day, and while that alone attracted them hundreds of customers, I knew that wouldn’t fly for us. Our town, Tallahassee, is mostly known for politics and football, and certainly doesn’t have the population of cities like Los Angeles and NYC. We knew we were going to have to get creative. Though we were early adopters of Twitter and used Facebook when it was just a site for college students (the wonder years), up until 2010 we were merely bystanders of the social media sphere. 1. SoLo (not to be confused with YOLO), a combination of social media and location-based technology, is the motto for food trucks. So how does that look in practice? One of my favorite partnerships was with a wine bar and a local hip-hop group. 2.

Le « food truck », version gastro-bobo de la baraque à frites Sur le marché Saint-Honoré (Ier arrondissement de Paris), un essaim de cadres cravatés autour d’un camion noir. Le Cantine California, « food truck » créé début mars, tourne à plein régime. « C’est le seul hamburger que je mange ! », lance Ava, une employée du quartier. Marié à une Française, Jordan Feilders, américano-canadien de 28 ans, décide de lancer son projet l’an dernier, et injecte une somme économisée pendant huit ans. « A Los Angeles, dans les quartiers de Venice Beach et d’Abbot Kinney, plein de camions sillonnent les rues pour rassasier les passants. Jordan Feilders à l’arrière de son camion à Paris, le 13 septembre 2012 (Ava du Parc) Carburer dès le matin 7h30. A côté, un frigo gigantesque de 2 m3 contient les Tupperware de poivrons, tomates, les pièces de viande... Des légumes dans le frigidaire de la cuisine (Ava du Parc) Les légumes proviennent de Rungis. Même le pain n’est pas surgelé. « Pas besoin d’aller chez Metro, l’Ikea de la restauration. 9h30. « Groundhog day »

Tout plaquer pour un Food Truck Alors que Brooklyn en est déjà à décliner le succès des food trucks avec des camions où l’on peut friper et trouver des vêtements de marque de seconde main. En France, le buzz du phénomène food truck commence à se tasser, c’est l’occasion de prendre un peu de recul et de mieux analyser cette tendance. Pourquoi un tel engouement ? Le camion pour sortir de la crise Trouver un travail pour les jeunes diplômés c’est compliqué, trouver un travail intéressant c’est un parcours du combattant. «Prendre la route et tout plaquer», voilà une phrase que l’on connait bien. Qui sont-ils ? Une majorité d’étudiants d’école de commerce, le flaire des bonnes affaires ? Un camion a beaucoup fait parler de lui sur la toile, c’est le truck Le Refectoire. Il nous est évidemment impossible d’aborder le sujet des food trucks sans parler de Kristin. Les difficultés Contrairement à ce que l’on aimerait croire, les difficultés sont nombreuses. « Paris n’est pas Los Angeles. Un camion spécialisé Combien ça coûte ?

Food truck A food truck, mobile kitchen, mobile canteen, roach coach, gut truck, or catering truck is a mobile venue that transports and sells food. Some, including ice cream trucks, sell frozen or prepackaged food; others resemble restaurants on wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, snack truck, kebab trailer (UK), break truck, or taco truck. Food trucks also cater at events (carnivals, construction sites, sporting events etc.) and places of regular work or study – college campuses, office complexes, industrial parks, auto repair shops, movie sets, military bases, etc. – where regular meals or snacks are in high demand by potential customers. Regional variants[edit] United States[edit] History[edit] The Texas chuckwagon is one precursor to the American food truck. By the 1890s, night lunch wagons, which catered to night-time workers, were a common sight in big cities like New York City. Media use and coverage[edit] Asia[edit] Australia[edit]

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