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What is Slow Fashion?

What is Slow Fashion?
When a new concept like Slow Fashion comes around it is often hard to describe it. We find ourselves grasping for parallels like: ‘Slow Fashion is a sister movement to Slow Food’ or using comparisons like ‘Slow Fashion is the opposite of Fast Fashion’ or even clarify a little more like: “Slow Fashion ≠Anti Fashion” or “quality over quantity” — and while it is important to understand what Slow Fashion IS and is NOT is some sort of familiar term or phrase it isn’t enough to capture the essence of the movement. Rather than pigeonhole the entire movement into these little sound bites we need start to explore what Slow Fashion CAN be rather than what it CAN’T — Slow Fashion opens up a world of creative possibilities in personal fashion that chasing fast trends at the mall never will: Slow Fashion… …Celebrates Personal Style Slow Fashion embraces the idea of personal expression through your clothing. Related articles: Related:  maryac93politics

Slow Fashion Consultancy | For over a decade businesses, education establishments, arts organisations and the research community, primarily in the fashion and textile sector have been commissioning consultancy services from me. The services I offer work at the forefront of the social, ecological and economic agenda; designing ways to foster change towards sustainability. To discuss a project or learn more about the services I offer, please email me. What clients say about my consultancy services: ‘Your work on a sustainability concept for my brand was wonderful, fantastic… it nailed all the primary points’ Sydney Brown Shoes, USA & Germany. ‘Going by the feedback from participants, your session was a real highlight and you had a very inspiring effect on the audience.’ ‘I cannot thank you enough for this report. ‘Thank you for the fantastic work you are providing.

Debating Style, Courtesy of Jeremy Scott and Carolina Herrera Photo Is Jeremy Scott the Donald Trump of American fashion? Not in terms of politics — definitely not in terms of politics — but in terms of positioning? Mr. His success is impossible to ignore, whether or not you liked the extended riff on bouffants, the B-52s, ’60s mod and cartoon caricatures he offered in pastel shades of patent, cotton knit and silk. Continue reading the main story Slide Show At the very least, it has exposed the extent to which many designers like to play it safe, and stick to the familiar party line. , for example, created his usual elaborate set — this time, an entire Caribbean lagoon complete with water, tiki bar and palm tree — for a show of peppy but entirely unoriginal striped crochets, flower-child patchwork prints and silk bombers. Continue reading the main story Slide Show This isn’t necessarily bad: There are plenty of women whose comfort zone is consistency. As was the subtle way Mr. Continue reading the main story Slide Show Photo As was the subtle way Mr.

The Slow Fashion Movement: 10 Brands That Are Doing it Right December is an important month for the fashion and retail industry--and not just because of the ka-ching of the cash register duing holiday sales. You may not know it, but December is also 'Made in America' month. Started in 1985 under Ronald Reagan, Made in America month aims to encourage consumers to purchase items produced locally in the United States. The term 'slow fashion,' coined in 2008 by sustainable design consultant Kate Fletcher, describes an approach to clothing and fashion that is decidedly at odds with the fast (and even faster) fashion cycle. "Slow fashion encompasses sustainable fashion, but it takes a broader view than just supporting organic T-Shirts," said Elizabeth Cline, author of Overdressed: The Shockingly High Cost of Cheap Fashion. "It's about the consumer becoming aware of the whole process--from design through production through use and through the potential to reuse," Hazel Clark, research chair of fashion at Parsons said.

‎ Topshop Gets Called Out For Unrealistic Mannequin Body Standards By now, it seems as if most retailers have been involved in some sort of controversy. And while some have been because of tasteless graphics, or hypersexualized advertisements, one thing we continue to see over and over again—and frankly, we're tired of it—is the ridiculous body standards reinforced by the mannequins that model the clothing. Topshop, the popular British brand that boasts collaborations with stars like Gigi Hadid and Cara Delevingne, has come under fire after a shopper noticed that the store's mannequin had extremely thin legs. The mannequin was wearing the retailer's popular "Jamie" jeans, and the shopper, Laura Berry, voiced her concerns that the figure was not an accurate representation of the average female form. "Perhaps it's about time you became responsible for the impression you have on women and young girls and helped them feel good about themselves rather than impose these ridiculous standards," Berry wrote in a post on Topshop's Facebook page.

About | Slow Fashioned One constant thing about fashion is change. Seasonally, trends change the preferred color, silhouette, fabric and more — artificially dictating the obsolescence of a garment. Over the past few decades, fashion trends have been changing at a greater rate due to advances in production technology, shortening the time from concept to store. The term “Slow Fashion” was coined by Kate Fletcher in 2007 (Centre for Sustainable Fashion, UK). Slow Fashion attempts to slow the rate of change down to a more sustainable pace. When we slow down we realize that we don’t need to buy new trends every 6 weeks as the fast-fashion retailers are pushing them out, we need to step back and reassess what is really important to us. *Check out our Resources page for more about Slow Fashion including articles, books, tips, videos and more. Slow Fashioned is not your typical online magazine. Our mission is to: The Slow Fashioned Pledge is a dedication to slowing down. Sign the pledge now.

Japan's women's magazines ramp up focus on politics amid widespread concern over Abe's security reforms Public anxiety over the security legislation is in the streets — and in print. Even women’s fashion magazines have discussed the topic alongside recipes and hemlines, in a measure of how deeply aware the public is of the changes afoot. An edition of Shukan Josei (Women’s Weekly) published on Sept. 8 focused on women who took part in a massive rally outside the Diet on Aug. 30 in protest at the security bills. “Dear Prime Minister Abe, Do you know why we are angry?” The article ended declaring: “We don’t need a prime minister who doesn’t understand how women feel.” In its July 14 edition, the same magazine carried a major 10-page feature about the security bills, including an interview with Seiichiro Murakami, a Liberal Democratic Party lawmaker who opposes the legislation. “We were surprised by the large number of responses on Twitter and on the Internet,” said Bunichi Terada, the magazine’s editor-in-chief. “They have no interest in splits within political parties,” he said.

'Slow fashion' is a must-have ... and not just for this season | Business | The Observer The credit crunch has put paid to high times on the high street, but retailers are reporting the rise of 'slow fashion' as consumers think harder about what they buy. Fast fashion, its antithesis, has had the clothing industry in its thrall for much of this decade, with customers seduced by cheap versions of styles that had graced the catwalks of Milan and Paris weeks previously. But with disposable incomes on the wane, even clothes at disposable prices are losing their appeal; the new must-haves are 'made to last' or, better still, 'made in Britain.' Internet fashion retailer Adili is at the forefront of the 'slow fashion' movement. 'Slow fashion is not just about responding to trends,' says Adili chief executive Adam Smith. Former Topshop brand director Jane Shepherdson, who now runs Whistles, says the industry tends to move in cycles: 'The high street is vast, and has to be fast; it may slow down a bit, but customers are used to newness. Many retailers can't do fast fashion anyway.

Buyer behaviour for fast fashion: Journal of Fashion Marketing and Management: An International Journal: Vol 10, No 3 Author(s): Margaret Bruce (Manchester Business School, Manchester, UK) Lucy Daly (Manchester Business School, Manchester, UK) Citation: Margaret Bruce, Lucy Daly, (2006) "Buyer behaviour for fast fashion", , Vol. 10 Iss: 3, pp.329 - 344 Downloads: The fulltext of this document has been downloaded 27104 times since 2006 Acknowledgements: The authors would like to thank Dr Susan Fiorito, Florida State University, for her contribution to this piece of research and EPSRC. Abstract: This paper seeks to address the complex nature of fast fashion buying through case studies with a supermarket, department store and own brand label. Design/methodology/approach Case studies were compiled with companies managing fast fashion, alongside other purchase and retail activities, namely a supermarket, department store and specialist fashion chain. Gives insight into the factors affecting buying behaviour for fast fashion. Keywords: Fashion industry, Buying behaviour, Suppliers, Sourcing Type: Publisher:

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