s Trend Briefing covering "7 Consumer Trends To Run With In 2014" Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves. But a mixture of indulgence, addiction and conditioning mean that most can’t substantially change their consumption habits. The result? A never-ending guilt spiral. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior). 25 Abandoned Yugoslavia Monuments that look like they're from the Future These structures were commissioned by former Yugoslavian president Josip Broz Tito in the 1960s and 70s to commemorate sites where WWII battles took place (like Tjentište, Kozara and Kadinjača), or where concentration camps stood (like Jasenovac and Niš). They were designed by different sculptors (Dušan Džamonja, Vojin Bakić, Miodrag Živković, Jordan and Iskra Grabul, to name a few) and architects (Bogdan Bogdanović, Gradimir Medaković...), conveying powerful visual impact to show the confidence and strength of the Socialist Republic. In the 1980s, these monuments attracted millions of visitors per year, especially young pioneers for their "patriotic education."
Samatoa - Unique Fair Trade and fashion quality clothes made from natural fibers Samatoa is an exciting fashion house which manufacture fashion quality fabrics and apparels from natural fibers in collaboration with international designers. Samatoa was founded in Cambodia in 2003 on the three pillars of sustainable development : economic efficiency, social equity and protection of the environment. Following strict ethical practices which, as symbolism of the lotus, are purification of the body, the speech and the spirit. Pioneer in the field of fair trade and fashion couture in Asia, Samatoa has thereby received the UNESCO award of excellence 2012, with a Sarong made from Lotus fabric. It is after numerous experiments and so many researches in remote villages, that Samatoa revived in Cambodia a forgotten expertise. It is not the slightest pride of Samatoa to move closer thereby, by fair trade, the world of the richest in that of the poorest, and allow training, emancipation and international recognition of the latter.
s Trend Briefing covering "10 Crucial Consumer Trends for 2013" “Local manufacturing is the new Service Economy.” In 2013, manufacturing is coming home, that is, if ‘home’ is a mature market. Driving this trend: the perfect storm of consumers’ ever-greater NEWISM, the expectation of getting just the right product (and NOW!), eco-concerns and the desire for more interesting STATUS STORIES, all combined with the spread of new local manufacturing technologies such as 3D-printing and make-on-demand. And of course, consumer embrace of AGAIN MADE HERE will be welcome news for executives concerned by rising labor costs in China, long lead times and fragile global supply chains. Just one stat to kick-start the discussion:
Comme Des Garcons Here’s a look a look at the recently opened COMME des GARCONS GOOD DESIGN SHOP. A retail space dedicated to pulling together timeless items whether they be furniture, COMME des GARCONS clothing, electronics or just about anything else. Carefully curated by Kenmei Nagaoka. GOOD DESIGN SHOP 150-0001 Gyre 2nd Floor 5-10-1 Jingumar, Shibuya-Ku Tokyo, Japan Tel: 03.3406.2323 Images: HB s Trend Briefing covering "10 Crucial Consumer Trends for 2013" “Not just transparent, but naked and proud ;-)” So what’s next for the mega-trend of transparency? Brands must move from ‘having nothing to hide’, to pro-actively showing and proving they have nothing to hide, and go beyond uttering lofty statements on 'values' or 'culture' to real, unambiguous and clear evidence, or statements about actual results. No, not all consumers will be this demanding, but as total transparency becomes a hygiene factor, even those that aren’t will expect brands to prove their ethical and environmental credentials to those that do care.
Sable and Argent » Events The facade of S&A has been given a touch of NYC by the renowned artist Steven Powers, Powers now a full time studio artist is well known for his graffiti throughout the 90’s in NYC. He would concentrate his work on the grates of store fronts, targeting businesses that appeared to be out of business or already heavily vandalised, and by ‘99 he had painted around 70 grates. He had a smart way of going undetected, if approached he would say ”I’m with Exterior Surface Painting Outreach, and I’m cleaning up this gate”; the official-sounding name, and clever acronym was enough to ward most people off. s November 2013 Trend Briefing covering the consumer trend "GUILT-FREE CONSUMPTION" November 2013 Trend Briefing: Why guilt-free is the new luxury for consumers, and the Holy Grail for businesses. This month’s Trend Briefing highlights nothing less than the future of consumerism, if not that of business at large (yes, the future of humanity will follow next month ;). Building on our recent Trend Briefings on CLEAN SLATE BRANDS and DEMANDING BRANDS, and bringing together various strands of the HUMAN BRANDS and BETTER BUSINESS mega-trends, GUILT-FREE CONSUMPTION (GFC) is a compelling answer to the current, epic quest for more aware, more ethical, more sustainable consumerism.
Garden Bridge AboutThe GardenBridge London’s Garden Bridge will be a stunning new public garden and pedestrian crossing, spanning the River Thames, linking the South Bank to Temple station and beyond. Designed by Heatherwick Studio and inspired by actress and campaigner, Joanna Lumley, the Bridge will provide a vital new route between north and south London and feature plants, trees, woodland and meandering walkways to be used and enjoyed by all. Led by The Garden Bridge Trust, its ground breaking design will integrate a new kind of public space into the fabric of the city, adding to London’s rich and diverse horticultural heritage. Garden Bridge Trust is a registered charity.Charity No. 1155246. Garden Bridge Trust is a registered company limited by guarantee.Company No. 8755461.
Trends and Drivers - Corporate Social Responsibility There is emerging evidence that effectively implemented, CSR can have significant impact in motivating, developing and retaining staff. Novo Nordisk, a high-value CSR pharmaceutical company in Denmark, for example, after launching their Values in Action program, which aligns their business objectives with sustainable development principles, saw a 5% drop in staff turnover, while Sears found a 20% reduction in staff turnover since implementing their CSR program. (Skinner, 2002, p.1). A landmark international CSR study of human resource practitioners conducted by the Society for Human Resource Management (SHRM) in 2006, reveals that CSR practices are seen as important to employee morale (50%), loyalty (41%), retention (29%), recruitment of top employees (25%) and productivity (12%).