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HOW TO: Implement a Social Media Business Strategy

HOW TO: Implement a Social Media Business Strategy
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace. Just having a policy isn’t good enough — you need a plan to put it in place. 1. Luis Ramos, CEO of The Network, reminds us that creating a social media strategy is a complex exercise because “it includes not only looking inside the organization to establish appropriate practices, usage policies and content parameters, but it also includes looking outside the organization to determine the proper degree of engagement.” Figure out why you’re getting on the social media bandwagon and what you want to accomplish with it. A. 2. 3. 4. 5.

10 Smart Enterprise Uses For Twitter - The BrainYard From recruiting to keeping an eye on the competition, Twitter can help your company do certain jobs much better. Check out these 10 tips. 1 of 10 Call it a social network, microblogging platform, networking site--by any description, Twitter is home to a rapidly growing audience. About 200 million registered Twitter accounts exist today. All of this points to major potential for enterprises on Twitter. Twitter, perhaps more so than some other social sites, comes with certain guidelines--and we're not talking about the actual rules, like the 140-character limit per message. Another thing to remember is that Twitter, for the most part, is a conversation, a dialogue. Even the most conservative, laissez-faire social media strategies should incorporate some element of listening.

techblog.tilllate.com » Nine ways to obfuscate e-mail addresses compared 20. July 2008, 18:41, by Silvan Mühlemann When displaying an e-mail address on a website you obviously want to obfuscate it to avoid it getting harvested by spammers. But which obfuscation method is the best one? I drove a test to find out. Here are the results: In 2006 I opened nine different e-mail addresses. Then I waited 1.5 years (see the original post). For each e-mail address I counted the amount of spam I received. The following three methods are absolutely rock-solid and keep your addresses safe from the harvesters. 1. Here’s how you do it: moc.etalllit@7raboofnavlis 2. 3.

Cassia Brooks: A reminder to #rotoloclass... Data Tables In Modern Web Design Dec 28 2009 By Matt Cronin Being able to organize data and information is a skill not to be overlooked. The way you organize content and text, generally referred to as copy, has a direct effect on how that content is received by users. You must find a way to organize information so that it is scannable and can be quickly absorbed by the reader. Data tables have been in use since the beginning of Web development. Common Uses Of Data Tables Tables make organizing information in a clean and readable way very easy. Because of the chart-like layout of tables, they are extremely useful for making comparisons. The table below on Apple’s website compares all of the MacBooks. Data tables are often used to compare pricing plans. Finally, tables often appear on TV network websites to shows schedules. Components Of A Useful Data Table Although almost every user knows how to make sense of a table, you can still do a few things to take yours to the next level of usability. Styling Data Tables Joomla! (al)

McDonald's Twitter Campaign Goes Horribly Wrong #McDStories Home of Designer & Iconist Michael Flarup Pictograms are quickly becoming an iconic fad, but they’ve been around since the dawn of time. What are they? What are they good for? Why are they so trendy and should we be worried? What’s a Pictogram? A pictogram, or a pictograph is an ideogram that conveys it’s meaning through it’s pictorial resemblance to a physical object. The classic standardized ISO 7001 DOT Pictograms A history in pictures While lately popularized by handheld interfaces like the iPhones tab control, Pictograms have never been out of style. This blog post is not an attempt at a history lesson, but there are some very interesting lines stretching all the way back from the earliest mesopotamian language of Cuneiform and Egyptian Hieroglyphs, through the coats of arms in the middle ages and all the way up to the invention of the printing press. Today we use pictograms in all sorts of situations. Pictograms are everywhere around us. The International Standard So what are they good for? Understanding Context Why so popular?

Social Media Tips for the New Year 2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. Google+ Business Pages Google+ is still in its infancy. Include A Picture This is a pet peeve of mine. Post With Links If you don’t include a link with your tweets, updates and other posts, you’re missing an opportunity to drive traffic to your website and blog. Social Media Buttons Make it easy for people to find you on your social media sites. Include A Call To Action Don’t be shy about asking people to follow you, retweet your tweet or otherwise engage in your content. Content Is King Content still rules social media sites. A Few Final Tips If you opened a social media account, use it. These tips are easy to implement and you’ll see results in no time at all. The Fried Side - Social Media Marketing | Denver | Social Media Consulting & Marketing | Social Media Denver Connect: Authored by: Brad Friedman See complete profile

An Idiot’s Guide To Accessible Website Design | Web Design Ledger If you are designing web sites in the UK, you probably already know that the Disability Discrimination Act (DDA) mandates web sites be accessible by visually and physically disabled persons. But even if you work in a locale that doesn’t have any accessibility requirements yet, web designers have an obligation to make their clients’ web sites available and accessible to anyone who wishes to visit. Why? According to a report by the Danish Center for Accessibility, as many as 25% of the world’s Internet users have some sort of visual, auditory or mobility disability. Fail to take into the consideration the needs of these people and you are depriving your client the opportunity to connect with a huge audience. Not only doesn’t that make good business sense, but also you could end up breaking the law. How To Meet Accessibility Requirements In order to provide for the access needs of the disabled, it’s important to understand the technology challenges these users face everyday. Color Oracle

NFL Will Allow Players to Tweet Inside the Pro Bowl The NFL is going to allow players to tweet during the game from this Sunday's Pro Bowl. As first reported by CNBC's Darren Rovell, players will be allowed to tweet from a designated area on the sidelines. The NFL, often called the "No Fun League," famously disallowed in-game tweeting in July of 2009. The NFL later fined a player for tweeting from a training camp. Still, the league's position regarding social media has evolved over time. Of course, this is the NFL, so the sanctioned Pro Bowl tweets will have some caveats. The Pro Bowl is the NFL's all-star game — less of a game and more of a show — so it stands to reason that the league is willing to make changes to its official social media policy in this case. Still, we have to question the rationale of "designated computer stations." In any event, progress is progress.

In Defense of Eye Candy We’ve all seen arguments in the design community that dismiss the role of beauty in visual interfaces, insisting that good designers base their choices strictly on matters of branding or basic design principles. Lost in these discussions is an understanding of the powerful role aesthetics play in shaping how we come to know, feel, and respond. Consider how designers “skin” an information architect’s wireframes. Why aesthetics? For starters, aesthetics is concerned with anything that appeals to the senses—not just what we see, but what we hear, smell, taste, and feel. Perhaps more importantly, “aesthetics examines our affective domain response to an object or phenomenon” (according to Wikipedia). Aesthetics and cognition#section2 Cognition is “the process of knowing.” Here, aesthetics communicates function. Similarly, there’s a reason good confirmation screens have a check mark and are likely to involve some shade of green: Green is good. Aesthetics and affect#section3 ...and so on.

On Social Media Becoming Social Business - David Armano by David Armano | 12:15 PM July 5, 2011 For a clue to social media’s future, we need not look much further than Washington. On the one hand, you have “Weinergate,” former NY Senator Anthony Weiner’s Twitter fiasco, which was essentially user error. On the other hand you have President Obama’s announcement that he will do his own Tweeting. These two events signal the shift that’s coming. Over the past several years, forward-thinking companies have begun to understand the value of monitoring conversations, so they have purchased software licenses from platforms like Radian 6. Organizational Design: While social media is focused on parts of an organization or business where communications and marketing demand social media tactics, a social business is redesigned as it moves through key phases of its evolution. The tenuous relationship between social media and social business represents a chasm that must be bridged.

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