background preloader

131 (Legitimate) Link Building Strategies

131 (Legitimate) Link Building Strategies
Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing. However, if you've been paying attention, you can see that link building is a constantly evolving practice. Certain tactics are overused then abused then penalized, with link builders running around trying to undo damage from techniques that worked well but maybe weren't 100 percent safe ideas. What follows is a list and discussion of 131 (legitimate) link building tactics, some of which worked just as well 10 years ago as they do today. Start With the Basics Ah, the basics...these are the tactics that can form the foundations of any link building campaign, no matter what your niche or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Become a Content Provider 21. 22. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. Related:  Link building

Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. The main purpose of the Penguin update is to put a deep freeze on web spam in Google's search results. By extension, a big piece of that web spam appears to be links from low-quality networks. Natural Links Before we get into the new findings, first it’s important to understand a bit about Google and links. Above all, Google considers links as editorial "votes". Google analyzes the quantity, quality, and relevance of websites that link to yours. As Google and many SEOs have preached for years, you’ll attract more links by creating unique, worthwhile content that others will want to link to naturally. Unnatural Links Ultimately, the Penguin update didn’t really change anything that Google has deemed unacceptable. Penguin Recovery? Life After Penguin

Fuel your fascination Link Building Means Earning "Hard Links" Not "Easy Links" For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this. Consider this article the tamer, more coherent version of my rant. You Want Links Meant For Humans, Not Google A comment last month here on Search Engine Land articles really drove this point home with me. I wouldn’t submit to directories just because they’re directories. There were even more types of links listed that I didn’t address. Avoid any link building activity where the only reason you’re doing the activity is purely to build links for search engine rankings. I’ve bolded the key part. I Blame Google!

Twine: a tool for creating interactive stories How Garbage Ranks in the SERPs: a Case Study You've built a fantastic site full of excellent, link-worthy content. You're actively building relationships in the social space that send quality traffic to your site and establish your authority within your industry. You've focused on creating a great user experience and deliver value to your site's visitors... and yet you're still getting outranked by garbage websites that objectively don't deserve to show up ahead of you. In short, you're following the advice that all the top SEO experts are giving out, but you simply can't pull the same quantity of links that some of your less ethical competition is nabbing. Maybe we can learn a thing or two from that trash that's pushing you down in the SERPs and start copying their links. A Prime Example of Garbage in the SERPs Take a look at these search results and I'm sure you can spot the outlier (hint... You found it? A Look at the Site Looks Like Google Forgot to Take Out the Trash This was no fluke. "What's semantic markup?" or this:

Sign Up Twitter spam is a drag. What if you could know for sure that your followers are truly human, and not some bot? TrueTwit is designed to help you: Verify people from robots Avoid Twitter spam Save time managing your followers There are two versions: TrueTwit Premium TrueTwit Premium builds on the follower management in TrueTwit Basic by doing an in-depth, automated analysis of your followers and their tweets, and has the following features: No direct messaging of new followers. Sign Up Premium! TrueTwit Basic By signing up now for TrueTwit Basic, all of your new followers are sent a validation request via direct message. Sign Up Basic! Feel free to check out our release notes: TrueTwit Android Premium, another for TrueTwit Android Basic, and TrueTwit iOS.

Link Building Strategies - The Complete List Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Just like with getting people to see you content, I realized a lot of the tactical ways to build relationships aren’t direct ways to get links, I decided to delete that section in this guide, and list all of them here instead. So here they are. Random acts of kindness - Whenever you can, be nice to people. Give a crap - Actually care about people. Participate - If someone is conducting a survey or testing something, get involved and participate. Local meetups - Whether you find one or start one, meetups are a fantastic way to get to know people close by. User group meetings - A great way to get to know people who think like you is by finding those who use the same products or services like you. Conferences - Seriously, go to them. Call them - Yep, I said it.

Social TV 101- The Apps, Tools and Blogs You Need to Know Social TV is an ongoing series by Elspeth “Ellie” Rountree that will focus on trends and topics within the industry. Listed by MIT’s Technology Review as one of the top ten emerging technologies, Social TV has proven it’s relevance as one of the most talked about, and perhaps most promising, topics in the not only the tech industry, but also marketing, television and social networking spheres of 2011. But what does “Social TV” mean, exactly? By most, it’s described as interacting with friends or networks while watching TV. There are three distinct categories under the social television umbrella- using a second screen (such as an iPad, tablet, or smartphone), an on-screen experience (information displayed directly within the TV) or through using a personal computer. These devices aren’t necessarily pure social tools, but they facilitate social interaction revolved around one thing, television programming. Social TV Networks and Second Screen Experiences External Social TV Devices LostRemote

Related: