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131 (Legitimate) Link Building Strategies

131 (Legitimate) Link Building Strategies
Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing. However, if you've been paying attention, you can see that link building is a constantly evolving practice. Certain tactics are overused then abused then penalized, with link builders running around trying to undo damage from techniques that worked well but maybe weren't 100 percent safe ideas. What follows is a list and discussion of 131 (legitimate) link building tactics, some of which worked just as well 10 years ago as they do today. Start With the Basics Ah, the basics...these are the tactics that can form the foundations of any link building campaign, no matter what your niche or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Become a Content Provider 21. 22. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. Related:  Link building

Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. The main purpose of the Penguin update is to put a deep freeze on web spam in Google's search results. By extension, a big piece of that web spam appears to be links from low-quality networks. Natural Links Before we get into the new findings, first it’s important to understand a bit about Google and links. Above all, Google considers links as editorial "votes". Google analyzes the quantity, quality, and relevance of websites that link to yours. As Google and many SEOs have preached for years, you’ll attract more links by creating unique, worthwhile content that others will want to link to naturally. Unnatural Links Ultimately, the Penguin update didn’t really change anything that Google has deemed unacceptable. Penguin Recovery? Life After Penguin

Ressource : le "Google SEO starter guide" - le guide de démarrage pour le référencement Quelle autre voix devriez-vous écouter lorsque vous travaillez sur le classement de votre site dans Google que… Google lui-même? Eh bien notre moteur de recherche préféré propose, dans sa section « Outils pour webmasters », un PDF gratuit de 32 pages couvrant tout ce que vous devez savoir sur le référencement naturel pour Google… Facile à lire et illustré de nombreuses captures d’écran et images, ce document s’adresse aux débutants aussi bien qu’à ceux travaillant dans le domaine depuis un moment et ayant besoin d’un petit rafraîchissement. Bases SEO ;Améliorer la structure de site ;Optimisation du contenu ;Prendre soin des robots d’indexation ;Le référencement pour mobiles ;Mise en valeur et analyse. Comme l’expliquent les premières ligne du PDF, les conseils de l’équipe Google ne feront pas de vous le premier sur les requêtes de mots clés choisis, mais ils vous aideront plutôt à « rendre votre site et votre contenu plus facile à comprendre pour les moteurs de recherche ».

Fifty Shades of Grey Hat SEO Today Jim Seward has the unenviable task of wading through the muddy waters of Grey Hat SEO including some of the most unethical and most deceptive SEO that is often classed as “grey”. We wouldn’t recommend most of the ideas and some points are pure satire, but as a talking point we would love to hear just how grey you feel each idea is. Her heart started to beat fast and she drew a sharp breath, she reached out to touch it, tentatively, slowly as if savouring the exquisitve agony. Firstly, I’ve not read 50 Shades of Grey and secondly I’m going to avoid as many possible references to throbbing members as possible in this article. I’ve always said that there is no such thing as strictly white hat SEO (or black hat for that matter) and everything is a shade of grey. I wrote a blog a couple of months ago about how all quality incoming links are paid links and I stand by that, any SEO who builds links is trying to manipulate the Google results. Grey Hat On Page Optimisation

Link Building Means Earning "Hard Links" Not "Easy Links" For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this. Consider this article the tamer, more coherent version of my rant. You Want Links Meant For Humans, Not Google A comment last month here on Search Engine Land articles really drove this point home with me. I wouldn’t submit to directories just because they’re directories. There were even more types of links listed that I didn’t address. Avoid any link building activity where the only reason you’re doing the activity is purely to build links for search engine rankings. I’ve bolded the key part. I Blame Google!

The Lazy Bloggers Guide to Effective Blog SEO Search Engine Optimization (SEO) usually sends cold chills up and down my spine. I used to avoid it like hanging out a mother-in-law convention until I realized that SEO was the key to attracting lots of awesome readers. Here’s the deal – you shouldn’t spend hours stressing about keywords, canonical link structure, and other migraine-inducing search topics. Instead, I’m giving you permission to be a little lazy with this one. For today, here’s a handy 7-Step guide to doing the absolute minimal SEO tweaks while getting the best results Step 1: Install the WordPress for SEO Plugin. This plugin will make it easy to take care of high-level SEO configuration. Once you install the plugin, it will take you through a quick tutorial to explain all of the SEO options you can tweak. Step 2: Pick research keyphrases to relevant and SEO friendly posts. Research keyphrases are more than two-words long and point to a user question. Make a list of 5 keywords that you want to target with your posts.

Blekko Offers Fresher Index For SEO Purposes Blekko announced they have made improvements to their crawler and indexer to provide more up to date and fresher results to SEOs looking for SEO related data. Blekko, the Slashtag Search Engine, offers a nice set of free SEO tools. In fact, they pride themselves as being different by offering all these SEO tools for free. So much so, they upgraded their crawler and indexer to provide more up to date information specifically for SEO purposes. a Blekko wrote: When it comes to pages crawled, the sweet spot for blekko is a little more than 4 billion pages. Here is a screen shot: Both Google and Bing offer Webmaster Tools, while Google only shows you data about your web site, Bing recently added link explorer, a competitive link analysis tool. Related Topics: Blekko | Channel: Consumer

How Garbage Ranks in the SERPs: a Case Study You've built a fantastic site full of excellent, link-worthy content. You're actively building relationships in the social space that send quality traffic to your site and establish your authority within your industry. You've focused on creating a great user experience and deliver value to your site's visitors... and yet you're still getting outranked by garbage websites that objectively don't deserve to show up ahead of you. In short, you're following the advice that all the top SEO experts are giving out, but you simply can't pull the same quantity of links that some of your less ethical competition is nabbing. Maybe we can learn a thing or two from that trash that's pushing you down in the SERPs and start copying their links. A Prime Example of Garbage in the SERPs Take a look at these search results and I'm sure you can spot the outlier (hint... You found it? A Look at the Site Looks Like Google Forgot to Take Out the Trash This was no fluke. "What's semantic markup?" or this:

Organiser l information de son site web Après avoir parlé de web stratégie la semaine dernière, c’est à l’architecture web d’être à l’honneur cette semaine. J’introduis le sujet par un angle métier qui élargit le débat. Dans le monde du référencement de site internet, un poste à fait apparition relativement récemment, celui d’architecte Seo. Ces dernières sont regroupées en 2 catégories, je parlerais donc dans une première partie des l’architectures techniques, et dans un second temps de celles qui intéressent l’organisation des contenus dans une optique d’optimisation pour les moteurs de recherche (seo), ah, enfin ! Architectures Techniques d’une présence web Plateforme web Celle -ci intéresse l’ossature physique des fichiers sur un serveur web. Programmation web Reprenons le cas de l’utilisation d’un CMS, type Joomla. Architectures d’organisation de contenus (pour une meilleure indexation web) Structure du système d’information Structuration de l’info et SEO Niveaux et profondeur de liens Menus de Navigation