Fashion Week Before Social Media - Susie Bubble
Photo: Dave Benett/Getty Images. We’ve all heard the story: fashion week has changed, almost beyond recognition. From a closed-door industry insider event to access all areas and live-streamed shows, the once exclusive affair is now available for the world to see, as it happens. But for those of us who never got to see behind those industry-only doors, it’s hard to imagine exactly what we missed. We spoke to the industry insiders who’ve watched fashion week evolve over the last decade to find out. Mandi Lennard, PR guru and founder of Mandi’s BasementAn industry legend, Lennard has a kaleidoscopic view of fashion weeks’ history. On the innocence of fashion week before social media“Awww jeeez, we didn’t know what the hell we were doing when we first did shows – thank god there was no social media! On what everyone thought when bloggers arrived“It seemed as though it was all over-hyped up, but Susie Lau a.k.a.
Social media takes centre stage at Milan Fashion Week | The Week Portfolio
While each fashion week has its own traits – London's rebellious creativity, for example, or New York's understated, commercially astute collections – when it comes to matters of style, Milan is the most changeable city. Show to show and season to season, fashion week swings wildly from vivacious events verging on theatre by the likes of Dolce & Gabbana and Moschino to those of the trendsetting, money-making powerhouses of Gucci and Prada. This season, it added a new element to its kaleidoscope: it was cemented as the home of social media-driven shows. It started with the models. They were there too, of course, with Naomi Campbell striding as fiercely down the Versace runway as she had 20 years ago. Versace's front row was working just as hard for those Instagram likes, with tennis champion Serena Williams sitting in pride of place for what the Telegraph describes as a "barnstormingly good show".
Fashion world balance of power shifts to social media superstars in Milan | Fashion
The most powerful women of the catwalk circuit are no longer to be found on the front row or in the industry boardrooms – but on the catwalks themselves. A tiny elite of models who have become social media superstars wield influence and commercial clout the like of which the supermodels of the 1990s could only have dreamed of. Milan fashion week has long been ruled by luxury brands, but this week a new brand leapfrogged Prada and Gucci to dominate coverage: that of 21-year-old Gigi Hadid, whose stratospheric rise in modelling is inseparable from the 23 million followers she has on Instagram. (To put this figure into perspective, consider that Donatella Versace has 858,000 followers.) This week Hadid, the star of MaxMara’s advertising campaign, walked in their catwalk show along with her 19-year-old sister Bella. The pair also starred on the catwalk for Fendi, designed by Karl Lagerfeld.
How Snapchat Killed the Homepage | Fashion-Tech | BoF
NEW YORK, United States — When Clique Media Group, the Los Angeles-based publisher of Who What Wear, Byrdie and My Domaine, launched its latest property, Obsessee, in March 2016, there was no glossy website with in-depth articles, full-bleed images or endless scroll for new readers to peruse. Instead, Obsessee.com is a simple landing page that links out to 10 different social-media platforms, ranging from Snapchat to Spotify. General interest sites should be where the audience is. Where the audience is these days is on social. What's more, Clique Media Group has no plans to publish content on its website. Obsessee’s team of four dedicates its time to posting stories, videos and images directly to social platforms, including their own personal accounts (though they do often drive traffic back to Clique’s more traditional properties). “We did a ton of research on this consumer, and there’s a real interest in food and learning how to cook,” Power says. But will advertisers follow?
Show’s over for veteran fashion elite as style insurgents seize front row | Fashion
This was meant to be Vogue’s year. The British version of the magazine turned 100, resulting in, among other celebratory goings-on, an exhibition at London’s National Portrait Gallery, Vogue 100: A Century of Style, telling the story of one of the world’s most influential magazines. But a turn of events, and the social media reaction, threw a stiletto at the brand’s well-manicured public appearance and demonstrated very publicly an insurgency that is under way next to the catwalk. During a round-table discussion about Milan fashion week, editors on Vogue’s American edition gave their views on style bloggers, and it was damning. The incident highlighted how the ground beneath the establishment’s feet has shifted this season. Traditionally the place where old Hollywood glamour mixed with fashion journalism, the Frow has shifted its allegiances, actively courting a younger and more social media-savvy crowd. But arranging the seating plan of the Frow can be a tricky jigsaw to solve.
The Best Social Media Moments From Fashion Week, Day Two
The Cut’s editors cover Fashion Week in real time across multiple channels — not just this website, but on Instagram and Snapchat, too. Follow our accounts to get the inside view on everything that’s going on, and check this daily compendium for highlights. Editorial director Stella Bugbee, style director Rebecca Ramsey, senior market editor Diana Tsui, senior beauty editor Kathleen Hou, senior fashion news editor Véronique Hyland, and more of the Cut’s team will all be contributing to coverage. Editors were in and out of the office by day, running to shows like Tanya Taylor, where the sand art reminded us of beaches, and beaches reminded us that, sigh, summer is ending. Once the sun went down, it was time for Friday night festivities: Tommy Hilfiger’s carnival with Gigi Hadid and Harper’s Bazaar’s star-studded Icons party. Scroll down for the best moments, including snaps from contributing editor Shiona Turini. Snapchat Highlights: Meanwhile, back at the office …
