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The Best Ethical Fashion Brands

The Best Ethical Fashion Brands
We've rounded up the best ethically produced and actually stylish brands on the market... Green is the new black, people. Producing ethical fashion is becoming more of a priority for brands across the board from luxury, to high street. Mega brands now recognise how important sustainable fashion is to their consumers, meaning it’s much easier for us to shop socially responsible and environmentally friendly styles, rather than having to search forever. And the pieces look good too; gone are the lumpy, itchy, hempy pieces of the past. Every brand and designer listed below is on this list because of its eco credentials – and because they are creating genuinely amazing and wearable pieces. Who: ASOS Eco Edit What: Internet giant ASOS has a fantastic ‘green room’ which houses a wide range of ethically conscious brands. Who: Fat Face Who: Minna What: Your new one-stop shop for ethically made wedding wear, Minna describes itself as an ‘Eco Luxe’ brand. Who: Veja

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Forever 21 Under Investigation For Using 'Sweatshop-Like' Factories In Los Angeles The leggings you just bought at Forever 21 may have more problems with them than an excess of sequins. According to the U.S. Department of Labor, Forever 21 clothing is being produced in “sweatshop-like conditions” by workers in Los Angeles-area factories, the agency said in a press release on Thursday. “We have proof that the goods going to Forever 21 from certain garment contractor shops are being sewn by people who aren’t being paid properly,” Priscilla Garcia, director of the Department of Labor’s Wage and Hour Division in West Covina, Calif., said in an interview with The Huffington Post. The Department of Labor subpoenaed Forever 21 in late August, demanding information about working hours, wages and overtime among its suppliers.

Luxury Fashion Brands Social Media Report The fashion industry arguably has some of the best visuals to work with when it comes to social media — beautiful clothes, beautiful people, and lots of professionally produced, big-budget photography from ad campaigns and editorial shoots. Some brands have successfully personified themselves on various platforms (though the death of social media “voices” seems imminent…), but there's still a lot of room for improvement in the luxury space, according to a new report by Brandwatch. The social media monitoring and analytics company analyzed 32 luxury fashion brands for the report, parsing through 721,140 social conversations, looking at five categories: social visibility, general visibility, net sentiment, reach growth, and social engagement and content.

Meet the future stars of sustainable fashion A new breed of fashion designer is putting ethics at the heart of everything they do. No longer is sustainability and social responsibility a token extra or cynical marketing ploy. The smartest brands are the ones taking full responsibility for every step of the process, from the supplier to the maker – and in some cases the aftercare of the product, too.

untitled EJF believes environmental security is a human right. EJF was founded in 1999 by Steve Trent and Juliette Williams, whose shared experience led to an understanding that we cannot hope to protect wildlife and precious natural places without engaging with local communities, supporting their efforts to be the stewards of the land and water upon which their own lives depend; those for whom environmental security is not a luxury, but an everyday necessity. Focused on innovation, cost-effectiveness and efficiency, EJF established new ways of addressing the inter-linked challenges to environmental security, social justice and human rights. As a small NGO, we see our role as a catalyst, highlighting issues that are otherwise 'off the radar' and delivering measurable results that improve people's lives and livelihoods, and protect the natural environment. Our Vision

The Ethics of Fast Fashion - Uniqlo, Topshop and Forever 21 In an earlier article, we looked at the ethical issues associated with the fast fashion business model. Now we’re taking a closer look at the practices of Uniqlo, Topshop and Forever 21 to find out what they are doing to make their businesses more ethical and sustainable. It’s not off to a great start… None of the three have signed the Ethical Trading Initiative, which requires that suppliers meet a baseline code for workers’ rights. The Instagram Effect: How the platform drives decisions at fashion brands Baublebar, the online retailer for fast-fashion jewelry, goes through its production design cycle in just a few weeks, from initial sketch to site launch. Co-founder Daniella Yacobovsky said that to keep up the pace, the team must have a clear grasp on what’s trending, what’s resonating with Baublebar’s customers, and current colors, patterns and designs. For such inspiration, “we rely on every single touchpoint that we can get access to,” said Yacobovsky. The most important touchpoint, for now, is Instagram. “We track the runways on Instagram, we forecast trends on Instagram. There’s never one clear answer — ‘this is the color of the season’ — but you pick up threads,” said Yacobovsky.

Bethany Williams is boosting fashion’s eco-credentials As part of the MA graduate season, the London College of Fashion hosted its annual menswear show, showcasing the work of ten graduates from the MA Fashion Design Technology Menswear course. The runway burst with creativity, offering a wealth of diversity in postgraduate student talent. Among those making their mark was the socially-responsible designer Bethany Williams. Williams partnered with supermarket giants Tesco and Vauxhaull Food Bank to create a completely recycled collection titled “Breadline”, with the aim to highlight and find solutions for the “hidden hunger” crisis in the UK. We headed backstage to find out how this young designer is striving for social change through fashion.

What Does Sustainable Fashion Mean to Me? Last month, Shoreditch based Kit & Ace hosted a small group of us for the first in their speaker series ‘Real Talk: Conservationism and Sustainability in Design’. I was expecting a tame discussion around the subject, but in fact it developed into one of the most impassioned conversations I can remember being part of. And at the end, food remaining practically untouched for fear of missing an opportunity to speak, I left laden with new questions and ideas. Who is responsible for making the fashion industry better? At what stage does most of the negative impact on the environment happen? When did we develop and why do we, as consumers, have such a short attention span?

The True Price of Fast Fashion Why does a handmade sweater cost $250, while the knockoff version costs less than a grande latte? The answer is complicated, and after reading this, you may change the way you shop—forever. Buying clothes is all about choices: the jeans or the printed capris? The green sweater or the pink? And during that process, you’re faced with another, more impactful decision: how much of your hard-earned cash you’re willing to spend. When you’re hunting for a pair of overalls, do you buy the $15 ones at H&M or spend 10 times that much on a handmade pair by a local designer?

Social Media Effect on the Fashion Industry Instagram, Pintrest, Tumblr and many other apps are highly used today to sway how one understands and captures fashion. The photo apps are geared toward the younger generation. The reason for their success relies on their ease and their instantaneous qualities. For a generation that lives in a face-pace world, convenience and quickness is key to success. According to Sherman and Smith, Instagram is one of the most innovative apps created for fashion and photography lovers and he includes, “the most popular photo revival software is Instagram available for iPhone you can load images from your photo library or from your iPhone and create stunning artistic compositions.

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