Klash • Challenge accepted. 54 Quotes from Startup Leaders on How to Improve Conversions Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions. In this blog post, I'm going to take a different spin on this conversion topic... I surveyed 54 companies and asked each of them one question: "What is the one thing that you did that had the strongest positive impact on conversions?" 54 companies below share with us what has worked for them. Backblaze "Backblaze is an online backup service where we backup all data on laptops/desktops for $5/month. To do this, our homepage previously had "Download" or "Start Backing Up" as the call-to-action. However, we found that after people downloaded the application, many people seemed to lose the file and not run the installer...or to run the installer but not enter an email/password, thus not creating an account and backing up data. Before After BeCouply BetterDoctor 1.
5 Psychological Studies on Pricing That You Absolutely MUST Read As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work. Below I’ve analyzed a few recent research studies that dive into pricing of products and services in the hope that you might better understand how to price your own goods. 1. Comparative Pricing: Not Always Optimal One of the first techniques that many marketers attempt in forming a new pricing strategy is to directly compare their price with that of a competitor. “Hey, my software is 30% less than this popular option, why not buy mine?” The problem is, comparative pricing isn’t always as reliable as marketers think it is, and can effect costumer’s perceptions of the product in a few different ways. Consider this scenario: Buying Aspirin… What do you do? The first involved selling CDs on eBay. 2. 3.
A Deep Dive Into Facebook Advertising - Learn How To Make It Work For Your Business! As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. How do you get them to click your ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. If you’re totally new to Facebook, start with this Facebook Marketing Guide. In this guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. You can learn more and create your first ad at Facebook.com/advertising. How Do Facebook Ads Work? Facebook ads now come in several varieties. Facebook ads are targeted to users based on their location, demographic, and profile information. Facebook’s most important ad targeting options Users then see your ads in the sidebar on Facebook.com. This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. Who Should Advertise on Facebook?
The Ultimate Guide to Startup Marketing Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work. Startup marketing is a whole different science. So, starting from the beginning, here’s the complete Startup Marketing Manual. Foundation Before you start laying bricks, you need a solid foundation. 1. It’s easy for startup founders to believe the whole world will love their products. If you try to market your startup to everyone, you waste both time and money. How do you choose a market? Market Size – Are you targeting a regional demographic? 2.
Startup of the Week – Itembase: the online inventory service that's conquering the US Keeping track of receipts and purchases might not be the sexiest concept for a startup but there’s no denying that it’s appealing for other reasons: Practical, effective and time-saving are words that spring to mind when looking at Berlin-based startup Itembase. These traits are arguably ones that will get the team of three cofounders further than their flashier counterparts. Itembase wants to be users “online inventory for everything”, giving consumers the ability to organise their online purchase plus providing post-purchase support. And so far it’s working: Itembase has lured close to 100,000 users to the service since launching last August. We caught up cofounders Stefan Jørgensen and Per Meurling to find out more about Itembase’s US expansion and how a Viking helmet could be partially responsible for their success… Founders Ramo Karahasan, Stefan Jørgensen and Per Meurling Who are you and what are you doing? Stefan: Hi, I’m Stefan, one of the cofounders of Itembase.
barcoo - Scan Dich glücklich! Apps That Boost Your Productivity Incubadora de empresas en Valencia. Startups y emprendedores | beCode Ya ha pasado más de un mes desde que llegamos de nuestra aventura en la carretera. Ahora tenemos una mejor perspectiva de qué hicimos, porqué lo hicimos y de para qué nos ha servido. Ha sido un ejercicio duro. Intenso tanto física como mentalmente. Cada día dormíamos en un sitio diferente, comíamos lo primero que pillábamos y conducíamos largas distancias. Cada uno de nosotros tiene sus propias conclusiones del viaje, pero los tres coincidimos en que el tiempo compartido con quienes hemos visitado y quienes hemos conocido ha sido lo más valioso y satisfactorio. Hemos barajado la opción de hacer una crónica… Empecé a escribirla, pero sólo había rememorado cinco días y… ¡ya llevaba dos páginas escritas! Será mucho más auténtico recordarlo cuando volvamos a estar con vosotros en la barra del bar, cuando vengáis a Valencia u os visitemos de nuevo, en el AOS el año que viene o cuando le contéis a alguien que tres taraos rodaron 4.500 km. por España en un mes haciendo el ganso.
10 herramientas imprescindibles para emprendedores. « Antonio Torres Cuando empezamos una startup una de las primeras cosas que nos preguntamos es cómo le vamos a hacer para administrar la empresa y qué herramientas vamos a usar para esto, sin dejar de pensar que tenemos poco dinero y queremos ahorrar en todo lo que se pueda. En este post les comparto 10 aplicaciones que se han vuelto imprescindibles para la mayoría de los emprendedores y la mejor parte es que son gratuitas. Administra tu empresa con Google Apps. Para mi Google Apps es la herramienta por excelencia para starups, te permite tener tus correos con tu dominio pero bajo la infraestructura de GMAIL con una capacidad de más de 7GB por cuenta. Además de ofrecerte todos los productos de Google como son, Google Docs (hoja de cálculo, procesador de textos, formularios y aplicación para hacer presentaciones), Google Reader (para organizar feeds), Calendarios, Grupos, etc. Url: Coordina tus tareas con Remember The Milk. Url: