background preloader

Dummies Guide to Writing a Transmedia Production Bible

Dummies Guide to Writing a Transmedia Production Bible
OK not really a Dummies guide as there are some complex elements in here, but one has to use whatever memes are in vogue A few weeks ago I was commissioned by Screen Australia to write a very basic structure & guide for producers relatively new to multi platform content to structure & document their propositions, after they have developed the ‘audience centric’ concepts. This has just been published on the Screen Australia site as a digital resource for those needing to document projects for transmedia productions. Background? I had already been using a range of structures in my 17 years as cross media producer (BBC, MUVEDesign, GaryHayes.TV etc:) and lecturer (recently Multi Platform course lead at LAMP, Australian Film TV and Radio School, Metro Screen & many international workshops). The writing guide is free to download from the Screen Australia site, link below the introduction. And Just for fun: Get your Transmedia brains working. Instructions for above:

http://www.personalizemedia.com/dummies-guide-to-writing-a-transmedia-production-bible/

Related:  Transmedia documentation examplesTransmedia storytellingStratégie Transmédias

25 Ways To Plot, Plan and Prep Your Story I’m a panster at heart, plotter by necessity — and I always advocate learning how to plot and plan because inevitably someone on the business side of things is going to poke you with a pointy stick and say, “I want this.” Thus you will demonstrate your talent. Even so, in choosing to plot on your own, you aren’t limited to a single path.

BBC Academy - Production - Transmedia storytelling 101 Telling your story across multiple platforms has never been more possible. BBC CoP attended this workshop session from BBC Academy's Fusion: Future Fiction day, where Hazel Grian and Dr Tom Abba take us through what transmedia means and how you can use it to play out your story to potentially millions of people worldwide. Transmedia - what does it mean?- You're not just thinking about one platform, you're considering how your audience can have various points of contact with your characters. - Commercially it gives you the ability to play with how people access your brand - how your audience can engage with it at different point in their lives.

Creating boundless experiences with Continuous Client and Transmedia Apr6 Apps create boundaries and isolated user experiences. It’s been awhile since I blogged about Continuous Client with my last experiment. I’ve had a lot of thoughts since then about application boundaries and how this impacts users. Computing is very app centric especially today with the emergence of App Store’s on mobile devices and desktop computers. Mapping a Storyworld Timeline World first, then Plot. This is the mantra I think is so important for developing an episodic series. The principle being that a series lives and dies by it’s dramatic sustainability and if you focus on plot before fully considering the rules, contexts and natural pressures of your story-world, you run the risk of writing your series into an unsustainable hole. A good series should become self perpetuating by the natural dramatic momentum generated by it’s story world. Get the Story World right and Plots should just flow…

Transmedia Archaeology - Storytelling in the Carlos A. Scolari is Associate Professor (tenure) at the Department of Communication of the University Pompeu Fabra, Spain. He has lectured about transmedia storytelling, media ecology and interactive communication in more than 20 European and Latin American countries. Transmedia: The Next Technology Flood It's possible to build a wide range of transmedia experiences by mixing different components. As you consider how the transmedia approach might be used in teaching and learning, think about how the different elements can be used to differentiate and meet individual learning needs. Click the image on the right to see a larger version. Notice the many elements that were included in our "workshop experience". Use the Transmedia Fluid Environments (PDF) checklist for a quick review of the key elements.

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes

Transmedia – Taxonomy « the dr will c u now …. This is an excerpt from a paper I did way back when in 2009 part of which needed to address the structure of a transmedia narrative, to clarify some of the terminology first though: Text: – will be used to reference a particular narrative story regardless of what medium in which the story is actually told. This can refer to the transmedia story as a whole (the significance of which we shall examine later in this paper), or for an individual story within the whole. Sub-text: – we shall use this term to define any component text that comprises part of a transmedia story. Adaptation: Where a sub-text has been directly adapted from the original medium, for example (love it or hate it, its marmite entertainment) Dan Brown’s 2004 novel The Da Vinci Code and its film equivalent in 2006 directed by Ron Howard.

Story, interrupted: why we need new approaches to digital narrative by Pedro Monteiro | September 8, 2011 The way we tell stories in print has been mostly the same for some time now. Space constraints and graphic layout have made the narrative flow a broken one. With the advent of digital devices and rich new ways of shaping content, the pressure is on to rethink how we produce and present our stories. Enterprising Women Enterprising WomenTelevision Fandom and the Creation of Popular Myth Camille Bacon-Smith 352 pages | 6 x 9 | 35 illus. Paper 1991 | ISBN 9780812213799 | $28.95s | Add to cart || Outside USA | £24.99 A volume in the series Contemporary Ethnography transmedia « WorkBook Project Why do some web producers release their webisodes weekly when they have evergreen content? That is, if their series of web videos are not tied to current events, why not release them all at once? One answer might be that the release schedule is tied to the production schedule – episodes are being produced one week and released the next. But why not release them two weeks apart or wait until enough episodes have been produced to release all at once or daily? Why not four hours apart or on demand?

The Fantastic Flying Books of Mr. Morris Lessmore for iPad - Digital Storytime's Review The only app to win an Academy Award! The Fantastic Flying Books of Mr. Morris Lessmore was a short animated film released to critical acclaim in 2010. Zen Films: Transmedia Workflow The first part of this post is over at Culture Hacker. The diagram below shows provides an overview of the workflow for delivering a transmedia project. You can view a better quality version here.

Related: